Mobile Strategies for Business Growth

The ubiquity of mobile and the rapid growth of Smartphones have had a huge impact on the way consumers behave. From web browsing and mobile commerce, to social networking and location-based services, people are engaging with an ever-increasing range of services on their phone.

As the most multi-dimensional channel available to marketers, mobile is enabling interaction with

consumers on a personal level, offering new forms of engagement and rewards, while providing retailers and brands with valuable data and digital advertising opportunities. With global mobile penetration at 92% across the markets studied and great swathes of the world accessing the Internet for the first time via mobile, now is the time for marketers to put mobile at the heart of their strategy.

Mobile Life draws on the behaviours, motivations and priorities of 48,000 people in 58 countries, to develop recommendations on activating a business and marketing strategy via mobile.

Mobile Life

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A vital tool for businesses looking to harness mobile to power their marketing strategies and drive business growth, Mobile Life informs marketing planning, guides partnership decisions and helps to prioritise innovation projects, addressing key questions:

� What are the mobile platforms and services that are driving consumer engagement today and which are most likely to grow in the future?

� How are consumers behaving on mobile and what opportunities do these behaviours present to brands?

� What impact is mobile having in the retail channel and how can brands make the most of this?

� How will ‘mobile wallet’ change consumer behaviours? And what actions should brands take to plan for this today?

� What other devices are people using and how will increased uptake of tablets change the environment further?

Scale and coverage Mobile Life is an annual investigation into the behaviours, motivations and priorities of the world’s mobile phone users. Now in its seventh year, Mobile Life is the most comprehensive view of how the world’s consumers are using their phones today and the opportunities this presents for brands.

Based on 48,000 conversations in 58 countries, Mobile Life is designed to capture the entire population of mobile users in each market and includes:

Argentina, Australia, Belgium, Brazil, Cameroon, Canada, Chile, China, Colombia, Cote D’Ivoire, Czech Republic, Denmark, Egypt, Finland, France, Germany, Ghana, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, UAE, Uganda, UK, Ukraine, USA, Vietnam.

How to use Mobile LifeThere are many different ways to access the full study, from purchasing an in-depth report on a specific geography or category, through to access to all reports and the raw data itself, together with a tool to further interrogate it. The real benefit of Mobile Life comes from collaborating with one of TNS’s mobile experts, operating in over 80 markets globally to address a specific business challenge. TNS’s strong local presence enables us to provide recommendations for growth that are based on a close understanding of the individual market.

AvailabilityThe latest Mobile Life findings will be available from the end of April 2012.

About TNSTNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

For more information please visit www.tnsglobal.com

To register your interest, please contact us at connectedworld@tnsglobal.com or via Twitter @tns_global

Mobile Life

© 2012 TNS, a Kantar Group Company. All rights reserved. Follow us on