about ip and wipo smes division structure, information & activities ip panorama modules for smes...

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ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division WIPO-ARIPO National Seminar on IP and Competitiveness of SMEs Harare, February 7 to 9, 2007

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Page 1: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

ABOUT IP AND WIPO SMEs DIVISION

STRUCTURE, INFORMATION & ACTIVITIES

IP PANORAMA MODULES FOR SMEs

Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WIPO-ARIPO National Seminar on IP and Competitiveness of SMEs

Harare, February 7 to 9, 2007

Page 2: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS INTELLECTUAL PROPERTY?

.

Page 3: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS

INTELLECTUAL PROPERTY?

Intellectual property refers to creations of the mind: inventions, literary and artistic works,

and symbols, names, images, innovations (new products) and designs used in commerce.

Page 4: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS INTELLECTUAL PROPERTY?Intellectual property is divided into two categories:

(I)

INDUSTRIAL PROPERTY

which includes inventions (patents), trademarks, industrial designs, and

geographic indications of source.

Page 5: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

(II) INTELLECTUAL PROPERTY (Copyrights)

which includes literary and artistic works such as novels, poems and plays, films, musical

works, artistic works such as drawings, hand- crafts, paintings, photographs and sculptures,

and architectural designs.

Page 6: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

(II) INTELLECTUAL PROPERTY

(Copyrights)

Rights related to copyright include those of performing artists in their performances,

producers of phonograms in their recordings, and those of broadcasters in their radio and

television programs.

Page 7: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS WIPO?

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to develop a balanced

and accessible

INTERNATIONAL INTELLECTUAL PROPERTY (IP) SYSTEM,

Page 8: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS WIPO?It is dedicated to develop an international Intellectual Property (IP) system, which

rewards creativity, stimulates innovation and contributes to economic development while

safeguarding the public interest.

Page 9: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS WIPO?WIPO was established by the

WIPO CONVENTION

in 1967 with a mandate from its 183 member states as off 2007 - see under:

http://www.wipo.int/members/en

Page 10: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS WIPO?

WIPO was established to promote the protection of IP throughout the world through cooperation among states and in

collaboration with other international organizations.

Page 11: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

STRATEGIC DIRECTION AND ACTIVITIES

WIPO’s vision is focused on the IP legal and business aspects which are vital for the economic, social and cultural

development of all countries.

His mission is to promote the effective use of the IP system, work with the IP offices and guide the users, on how to use more strategically the IP system, worldwide.

Page 12: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

THE FIVE STRATEGIC GOALS OF WIPO ARE:

1) To promote an IP culture;

2) To integrate IP into national development policies and programs;

3) To develop international IP laws and standards;

Page 13: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

THE FIVE STRATEGIC GOALS OF WIPO ARE:

4) To deliver quality services in global IP protection systems; and

5) To increase the efficiency of WIPO’s programs, activities and information (databases).

Page 14: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

As of today, 183 states are members of WIPO Convention.

Every year, WIPO Member States determine the strategic direction and activities of the Organization. They meet in the

Assemblies, committees and working groups.

The WIPO Secretariat, or International Bureau, is based in Geneva. WIPO staff, drawn from more than 90 countries,

include experts in diverse areas of IP law and practice, as well as specialists in public policy, economics, administration and

IT.

Page 15: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

NGOs, IGOs, Civil Society

WIPO works with a wide spectrum of stakeholders, including other intergovernmental organizations, non-governmental

organizations, representatives of civil society and of industry groups. Some 250 Non-Governmental Organizations (NGOs)

and International Governmental Organizations (IGOs) currently have official observer status at WIPO meetings.

Page 16: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

24 treaties are administered by the World Intellectual Property Organization - which list is under the url:

http://www.wipo.int/treaties/en/

(* building of Geneva WIPO’s headquarters)

(*)

Page 17: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

An international Arbitration and Mediation Centerhttp://www.wipo.int/amc/en/

A public information centerhttp://www.wipo.int/about-wipo/en/info_center/infocen.htm

Direct information on IP for Businesshttp://www.wipo.int/sme/en/

ACCESSIBLE INFORMATION AND

MEDIATION SERVICES

Page 18: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

PCT INFORMATION SERVICE (PATENTS):http://www.wipo.int/pct/en/infoline.htm

MADRID EXPRESS (TRADEMARKS DATABASE):http://www.wipo.int/madrid/en/services/

HAGUE EXPRESS (INDUSTRIAL DESIGNS DATABASE):http://www.wipo.int/hague/en/services/online_databases.html

ACCESSIBLE INFORMATION AND

MEDIATION SERVICES

Page 19: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

ABOUT THE SMES DIVISION

In October 2000, WIPO Member States endorsed a proposal to establish a substantial new program of activities, focusing on the IP related needs of SMEs

worldwide.

WIPO’s program of activities for SMEs aims to encourage a more effective use of the intellectual

property system by SMEs worldwide.

Page 20: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

ABOUT SMESSmall and medium-sized enterprises (SMEs) represent over 90 % of enterprises in most

countries, worldwide.

They are the driving force behind a large number of innovations and contribute to the growth of the

national economy through employment creation, investments and exports.

Page 21: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

MAIN OBJECTIVESWIPO’S SMEs DIVISION AIMS TO:

Promote a more active and effective use of the intellectual property (IP) system by SMEs;

Strengthen the capacity of national governments to develop strategies, policies and programs to meet the intellectual property needs of SMEs (workshops, Seminars etc.)

Page 22: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

MAIN OBJECTIVESWIPO’S SME INITIATIVE AIMS TO:

Improve the capacity of relevant public, private and civil society institutions, such as business and industry associations, to provide IP-related services to SMEs;

Provide comprehensive web-based information and basic advice on IP issues to SME support institutions worldwide.

Page 23: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

SOME OF THE KEY ACTIVITIES OF THE SMES DIVISION INCLUDE:

• Development of comprehensive and user-friendly information products as: guides, CDs (IP PANORAMA)

and training packages

• www.wipo.int/sme/en/multimedia/

• Organization of training seminars for specific target audiences (in partnership with relevant international or

national institutions (universities, business schools) and the IP Offices)

Page 24: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

IP FOR BUSINESS SERIE -

Free guides for CUSTOMIZATION/TRANSLATION

WIPO-ITC

JOINT PUBLICATIONS

Page 25: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

SOME OF THE KEY ACTIVITIES OF THE SMES DIVISION INCLUDE:

•Research and case studies on issues relating to the business use of IP in various countries;

•Assistance to SMEs support institutions, such as innovation centers, incubators, chambers of commerce, R&D institutions and others, to establish IP-related support services to their members and clients;

Page 26: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

SOME OF THE KEY ACTIVITIES

OF THE SMES DIVISION INCLUDE:

Publish new articles (updated information), case studies and best practices targeted to entrepreneurs and SMEs support institutions; and

Circulation of a monthly electronic newsletter on intellectual property for SMEs. www.wipo.int/sme/en/documents/wipo_sme_newsletter.html

Page 27: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division
Page 28: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

THE IP ECONOMIC TOOLS for a long-term and strategic Development of SMEs

Divided into six specific categories, as follows:

1. Patents (inventions and innovations)

2. Trademarks (Domain names) (distinctive signs)

3. Industrial Design

4. Geographical Indications and Appellations of Origin

5. Trade Secrets

6. Copyrights and related rights

Page 29: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS A PATENT?

A patent is an exclusive right granted for an invention, which is a product or a process that provides, in

general, a new way of doing something, or offers a new technical solution to a problem.

Note: During this seminar, we will develop in detail the topics about Patents, Trademarks, Industrial Designs and Geographical Indications.

Page 30: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT DOES A PATENT DO?A patent provides protection for the invention to the owner of the patent. The protection is granted for a limited period, generally 20 years.

WHAT KIND OF PROTECTION DOES A PATENT OFFER?

Patent protection means that the invention cannot be commercially made, used, distributed or sold without the patent owner's consent.

Page 31: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS A TRADEMARK?

A trademark, trade mark, ™ or ® is a distinctive sign and in general, the commercial way to identify products and services

proposed by companies.

A trademark is a type of industrial property which is distinct from other forms of intellectual property.

Page 32: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS AN INDUSTRIAL DESIGN?

An industrial design is the ornamental or aesthetic

aspect of an article.

The design may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional

features, such as patterns, lines or color.

Page 33: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS AN INDUSTRIAL DESIGN?

Industrial designs are applied to a wide variety of products of industry and handicraft: from technical and medical instruments to watches, jewelry, and other luxury items; from housewares and electrical appliances to vehicles and architectural structures; from textile designs to leisure goods.

Page 34: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

DESIGNS MADE IN AFRICA:

RWANDA

TOGO

Page 35: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS A GEOGRAPHICAL INDICATION?

It is a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that place of origin and/or where a product is manufactured.

Most commonly, consists of the name of the place of origin of the goods:

Country, region, cityE.g. Coffee

In some countries : can also be figurative element

as the seal of Geneva (often used for watches)

Page 36: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS A GEOGRAPHICAL INDICATION?

SEE PRODUCTS MADE IN AFRICA:

Page 37: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS

AN APPELLATION OF

ORIGIN?

Co-op Fairtrade South African Wines (updated 2006):

Page 38: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT ARE TRADE SECRETS AND HOW ARE

THEY PROTECTED?

Contrary to patents, trade secrets are protected without registration.

Consequently, a trade secret can be protected for an unlimited period of time.

Note: this topic will also be developed in details during the seminar. See topic N°7

Page 39: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS A COPYRIGHT?

Copyright is a legal term describing rights given to any

creations and to their authors for their creative works.

Page 40: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

WHAT IS COVERED BY COPYRIGHT?

The kinds of works covered by copyright include:

Literary works such as novels, poems, plays, reference works, Internet contents, web design, designs, newspapers and computer programs;

databases; films, musical compositions, and choreography;

Artistic works such as innovative handy crafts, paintings, drawings, photographs and sculpture; architecture; advertisements, maps and technical

drawings, exhibitions design and concepts etc.

Page 41: ABOUT IP AND WIPO SMEs DIVISION STRUCTURE, INFORMATION & ACTIVITIES IP PANORAMA MODULES FOR SMEs Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

For more information, go to: www.wipo.int/sme/en

THANK YOU FOR YOUR ATTENTION

Mrs. Caroline Schwab - Program Officer - WIPO SMEs Division

[email protected]