about exabytes digital · what is seo? the efforts revolving around trying to get a website to show...
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![Page 1: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/1.jpg)
![Page 2: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/2.jpg)
About Exabytes DigitalExabytes Digital is a Digital Marketing Agency that
help SME to GROW their business online.
Source: https://support.google.com/webmasters/answer/9128668?hl=en
![Page 3: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/3.jpg)
What do we focus?
![Page 4: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/4.jpg)
Our Satisfied ClientsGrow Your Business Online
![Page 5: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/5.jpg)
What is SEO?
The efforts revolving around trying to get a website to show up (rank) or increase rank in
Search Engine Results Page (SERP)
![Page 6: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/6.jpg)
What is SEO?
Grow Your Business Online
![Page 7: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/7.jpg)
How Search Works
![Page 8: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/8.jpg)
How Google Search Works
Source: https://www.google.com/search/howsearchworks/
![Page 9: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/9.jpg)
How Search Works
Source: https://youtu.be/0eKVizvYSUQ
![Page 10: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/10.jpg)
How do we apply SEO?
Onsite SEO Offsite SEO
Website Links
![Page 11: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/11.jpg)
Source: https://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf
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Source: https://twitter.com/Backlinko/status/1255186036667363336
![Page 14: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/14.jpg)
![Page 15: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/15.jpg)
![Page 17: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/17.jpg)
Let’s Debunk SEO Myths now!
![Page 18: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/18.jpg)
Install more SEO plugins will make my website rank higher.
Myth #1
Type 1Y to comment Type 1N to comment
![Page 19: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/19.jpg)
Install more SEO plugins will make my website rank higher.
Myth #1
Type 1Y to comment Type 1N to comment
![Page 20: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/20.jpg)
Install more SEO plugins will make my website rank higher.
Myth #1
Type 1N to comment
- Just choose only one. - Might conflict/crash if >1
![Page 21: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/21.jpg)
Must include keywords in your domain name.
Myth #2
Type 2Y to comment Type 2N to comment
![Page 22: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/22.jpg)
Must include keywords in your domain name.
Myth #2
Type 2Y to comment Type 2N to comment
![Page 23: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/23.jpg)
Must include keywords in your domain name.
Myth #2
Type 2N to comment
- Memorable (short and simple)- spelling /grammar - Buy similar spelling > redirect
![Page 24: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/24.jpg)
Longer Content Ranks Better
Myth #3
Type 3Y to comment Type 3N to comment
![Page 25: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/25.jpg)
Longer Content Ranks Better
Myth #3
Type 3Y to comment Type 3N to comment
![Page 26: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/26.jpg)
Longer Content Ranks Better
Myth #3
Type 3N to comment
- Vary from industry to industry- There is no “magic” number- Focus the objective of your
content: solve problem, provide information
![Page 27: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/27.jpg)
TLD Domain will rank better.
Myth #4
Type 4Y to comment Type 4N to comment
![Page 28: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/28.jpg)
TLD Domain will rank better.
Myth #4
Type 4Y to comment Type 4N to comment
![Page 29: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/29.jpg)
TLD Domain will rank better.
Myth #4
Type 4N to comment
- Country code top-level domains (ccTLD) vs top-level domains (TLD)
- .my/.com.my > focus for Malaysia
![Page 30: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/30.jpg)
SEO is a one-time project
Myth #5
Type 5Y to comment Type 5N to comment
![Page 31: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/31.jpg)
SEO is a one-time project
Myth #5
Type 5Y to comment Type 5N to comment
![Page 32: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/32.jpg)
SEO is a one-time project
Myth #5
Type 5N to comment
- SEO algorithm keep changing - Human behavior also slowly
evolving- Website need to be active
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Google Search ConsoleMyth #5
Source: https://search.google.com/search-console/welcome
![Page 35: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/35.jpg)
Myth #6
Type 6Y to comment Type 6N to comment
Meta Keywords Tag has no impact on ranking
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Myth #6
Type 6Y to comment Type 6N to comment
Meta Keywords Tag has no impact on ranking
![Page 37: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/37.jpg)
Meta Keywords Tag has no impact on ranking
Myth #6
Source: https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html
Type 6Y to comment
![Page 38: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/38.jpg)
Having a secure (HTTPS)website is important for SEO
Myth #7
Type 7Y to comment Type 7N to comment
![Page 39: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/39.jpg)
Having a secure (HTTP)website is important for SEO
Myth #7
Type 7Y to comment Type 7N to comment
![Page 40: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/40.jpg)
Having a secure (HTTP)website is important for SEO
Myth #7
Type 7Y to comment Source: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html
![Page 41: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/41.jpg)
Having a secure (HTTP)website is important for SEO
Myth #7
Type 7Y to comment
chaidiamma.com.my
You dare to buy from this online store?
![Page 42: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/42.jpg)
You can only have one H1 per page.
Myth #8
Type 8Y to comment Type 8N to comment
![Page 43: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/43.jpg)
You can only have one H1 per page.
Myth #8
Type 8Y to comment Type 8N to comment
![Page 44: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/44.jpg)
You can only have one H1 per page.
Myth #8
Type 8N to commentSource: https://youtu.be/zyqJJXWk0gk
![Page 45: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/45.jpg)
You can only have one H1 per page.
Myth #8
Type 8N to comment
- Follow the correct HTML heading structure
- “Featured Snippet”, “People also ask”
![Page 46: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/46.jpg)
Only fast loading website can rank better.
Myth #9
Type 9Y to comment Type 9N to comment
![Page 47: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/47.jpg)
Only fast loading website can rank better.
Myth #9
Type 9Y to comment Type 9N to comment
![Page 48: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/48.jpg)
Only fast loading website can rank better.
Myth #9
Type 9N to comment
- Speed is part of the factor but content is more important
- 3 seconds is reference but….- Check/test the competitors
![Page 49: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/49.jpg)
How to check the speed?
Myth #9
Source: https://gtmetrix.com/ Login & change to Hong Kong (nearest to Malaysia)
![Page 50: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/50.jpg)
Make your keyword bold will help you rank higher.
Myth #10
Type 10Y to comment Type 10N to comment
![Page 51: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/51.jpg)
Make your keywords bold will help you higher.
Myth #10
Type 10Y to comment Type 10N to comment
![Page 52: About Exabytes Digital · What is SEO? The efforts revolving around trying to get a website to show up (rank) or increase rank in Search Engine Results Page (SERP)](https://reader034.vdocuments.site/reader034/viewer/2022042310/5ed78da92d495209194576ed/html5/thumbnails/52.jpg)
Make your keywords bold will help you rank higher.
Myth #10
Type 10N to comment
- UI/UX is important- Help on readability - ↓ Bounce rate, stay longer
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https://www.linkedin.com/in/martin-tang-master/
Martin TangDigital Marketing Specialist
THANK YOU#stayhome #staysafe#dudukdiamdiam