Passenger NameJANE DOE

OriginCHICAGO

Date01JAN

Time11:45AM

Gate12

DestinationSAN DIEGO

FlightABC123

Seat1A

Boarding11:00AM

BOARDING PASS

Passenger NameJANE DOE

OriginCHICAGO

Date01JAN

Time11:45AM

Gate12

DestinationSAN DIEGO

FlightABC123

Seat1A

Boarding11:00AM

The places you go tell a story of who you are — from habits and brand preferences to buying patterns. This is

true from where you shop, to even how you travel. Things get really interesting for marketers when patterns and

parallels are drawn across audiences and brands. By analyzing the travel and visitation patterns of consumers,

marketers can understand how hospitality preferences also travel to general lifestyle patterns.

Oh, the Place(IQ)s you’ll go...

Income... <$50K

Age...

Age...

65+

18+

Watch... American Idol

Watch... The Goldbergs

Visit... Golfer’s Warehouse & Golf Galaxy

Also stay at...

Also fly out of...

The Wyndham Grand

American and Virgin Terminals

Age... 55+

Watch... Empire

Visit... Office Max & Pottery Barn

Also fly out of... American & Hawaiian Terminals

Age... 65+

Watch... Marvel’s Agent Carter

Visit... Potbelly & NBA Arenas

Also fly out of... United & Delta Terminals

Age... 55+

Watch... Real Time with Bill Maher

Visit... Costco & Whole Foods

Also fly out of... American & Westjet Terminals

Income... >$25K

Age... 25-34

Watch... Chicago Fire

Visit... Bojangles and Long John Silver’s

Also stay at... Motel 6

Income... >$200K+

Age... 35–44

Watch... 60 Minutes

Visit... Adidas, Old Navy & Nordstrom

Also stay at... Le Méridien & the W Hotels

HOTELS AIRLINES

THERE IS NO PLACE LIKE HOMEThe home base for brand loyalists

. . .OR SHOULD I GO?

S FO

San Francisco International AirportJ F K

John F Kennedy International Airport

Visits Golf Warehouse & Golf Courses

Drives a Toyota

Flies Hawaiian Air

Shops at Urban Outfitters

Visits SEA Airport

Shops at Nordstrom

Visits NBA Arenas Drives a Hyundai

Shops at Barney’s

T-Mobile Loyalist Visits ATL Airport

Shops at Pottery Barn

Visitors

Visitors Customers

Customers

Visitors

Customers

Customers

Income... >$100K+

Age... 35-44

Watch... The Chew

Visit... Bloomingdale’s & Restoration Hardware

Also stay at... The Ritz

Visitors

SHOULD I STAY...

Visit... Equinox & Jamba Juice

F U N FAC T: Walt Disney World Resort accounts for 11% of all hotel visits in Florida11%

FROM COAST TO COASTFrom what they wear to what they drive, there are differences between

people who visit SFO and JFK besides their flight patterns

As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale, measures real-world visitation, and derives powerful insights about consumer behavior. To deliver an accurate, unified understanding of consumer movement patterns, PlaceIQ’s technology maps high quality location data to a precise basemap. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Los Angeles.

© PlaceIQ 2016

Visit us at www.placeiq.com or contact your rep to learn more.

CONCLUSIONLocation Intelligence is a powerful tool for understanding travel preferences and

predicting future visitation behaviors. Want to use location to enhance your next

travel campaign? Contact us to learn more at info@placeiq.com.