Discovering the Consumer Journey through Location Intelligence

February 2014

For organizations seeking to understand human behavior,

PlaceIQ derives intelligence from activities across time, space and devices,

to uncover opportunities to learn about and connect with consumers with

unrivaled clarity, quality and relevance.

The PlaceIQ Solution

AnalyticsDiscovering the consumer journey

ActivationDelivering right message, right audience, right moment

AudiencesCreating audiences from location histories

DataOrganizing billions of data points

Platform 100x100 meter tile structure

Platform

PlaceIQ’s Platform Organizes Hundreds of Billions of Data Points

Taxonomy4K+ categories organize

our 40+ data sources

27 Time PeriodsPeriods mapped to

moments

Nearly 1 Billion Tiles

USGS 100 x 100 meter

tile grid system

Data

PlaceIQ Ingests a Diverse Selection of Data Sets

Residential

• Age

• Income

• Household Size

• Children

• Life Stage

• Ethnicity

• Language

• Building type

• Auto Owned

• Auto in Market

Retail & DiningGrocery, Clothing,

Big Box, QSR,

Buffet, Casual

EntertainmentMovies, Museums,

Parks, Tourism, Bars

Consumer SpendingPurchase Data from

Retail Partners

Auto & TravelDealership Lots,

Airports, Hotels,

Bus Stations

PIQ PrimeTimeTV Viewership from

Set-Top boxes

And More…Photos, Social Media

Events, etc.

PlaceIQ Leads the Industry in Location Precision

Hand-Made Polygons

Hundreds of thousands built

by cartographers

Tile Based Scoring

Tiles are scored from 0 to 10

Leading Precision

We map to “rooftop” not

“driveway”

Audiences

How Do We Use Location to Build Audiences?

Where You Are Now

PIQ Audiences NOW

• Targeting based on the moment-

the current time and place

• Never more than 100m from

relevance

Where You’ve Been

PIQ Audiences

• Behavioral targeting based on

the real world

• Rich location histories to create

robust audiences

Millions of Unique Audiences

Movie Theaters

Nature & Outdoors

Beaches

Golf Courses

Museums

Ski Areas

Water Parks

AgeIncomeHousehold SizeEducationWork TypeRentersLife StageRace

Demographics

Auto Segment

Auto Brand

Auto Purchased

Vehicle Age

Auto Quantity

Auto Market Value

Domestic Autos

Auto Owners Entertainment

Broadcast Television

Cable Television

Bravo Viewers

CNN Viewers

Sports Viewers

ABC Family Viewers

Univision Viewers

PIQ

PrimeTime

Frozen Pizza Buyers

Makeup Buyers

Yogurt Buyers

Smuckers Buyers

Revlon Buyers

Coke Zero Buyers

Tide Pods Buyers

Consumer

Spending

Auto

Big Box

Books

Clothing

Department Stores

Electronics

Grocery

Retail

Breakfast Diners

Lunch Diners

Dinner Diners

Casual Diners

Upscale Diners

QSR Diners

Fast Casual Diners

Dining

Reaching Audiences Throughout the Consumer Journey

Sports Fan

People who go to sports bars,

purchase beer at grocery

stores, and visit stadiums

Watches ESPN and Drinks Heineken

Audiences who watch significant amounts of sports television and purchase beer at the grocery store

Golfs Every Month

Audiences who visit golf

courses frequently

Currently in an NFL StadiumAudiences who are currently in an

NFL Stadium

Shops at Sports Authority

Audiences who shop for

sporting goods at stores such

as Sports Authority and Dick’s

Goes to Sports Bars

Audiences who visit establishments such as Buffalo Wild Wings and other sports bars

Delivering the Right Message at the Right Moment

Tune in

for

tonight’s

show!

Come in

for

today’s

deals

2 for 1

desserts

with any

meal

Activation

Connecting Devices to Audiences in Media

current

location

past

location

Location and ID

Ad Served

Mobile ExchangeUser Opts In

Analytics

Analytics Products Measure Campaigns & Consumers

Place Visit Rate

Do devices shown

Mobile ads visit key

retail locations?

PreVisit

Where do visitors

go before they visit key

retail locations?

PIQ Analytics

What is unique about the

movements, behaviors, and

demographics of an audience?

PIQ Analytics: Discovering the Consumer Journey

Learning about audiences and how they move through the world

A BRAND’s Customer Consumer Journey

More likely to over-index at big box stores versus groceries

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What’s Next?Connecting Location Histories Across Multiple Screens

Cross Screen Technology Links

Mobile to Desktops

Device IDIP

Coo

kie

Visualization of real world behavior tied to how audiences

move through space and time

Consumer Insights Platform

What can it do?

• Define and create audiences

• Create and manipulate complex segments

• Apply insights to campaign execution

Discover:

• Who is visiting the desired location?

• Where they were prior to visitation?

• How are the visitor profiles different

geographically?

• What is unique about the visitors?

Why PlaceIQ?

Consumer InsightsData-Driven Q/A Process

Patented Platform Unparalleled Audiences Innovation