This presentation was produced and is copyrighted by Stewart- Peterson®, Inc. 2004-2005. Permission is granted for use by active AgEdNet.com® subscribers. All other use is prohibited.

STEWART-PETERSON and AGEDNET.COM are registered trademarks of Stewart-Peterson, Inc.

Agribusiness Library

AB252 Promoting Your Business and Products

MAIN IDEA:

• How can I attract more customers to my business?

Let people know you are in business by:

1. Advertising your products and services

2. Other promotions

3. Public relations activities

1. Advertising

• A way to inform and persuade customers

• Methods: publications, radio spots, television ads, Internet ads

• Purpose: Specific messages to inform customers about products or services

Check our sale prices good this weekend only …

2. Other Promotions

• Wide range of methods, may include• Sponsoring local events

• Items like pens imprinted with contact information

• Purpose: Remind people you are in business, tell them your location and how to reach you.

For more gardening tips, check our website at …

3. Public relations

• Establishing a favorable image and reputation for yourself and your company

• Methods:• Being helpful and friendly with your

customers.

• Link to worthwhile local events

• News stories about your business

Our restaurant serves only organicproduce from local farmers …

Making your plan …

• Pick a descriptive business name.• Set aside funds in your budget.• Paid advertising can be controlled and

targeted.• Repeat your message over time.• Plan and schedule messages to meet

goals.• Target the most likely customers.

Where to advertise:

• Make choice based on cost vs. market• Newspapers are convenient but have a short life.• Yellow page ads are useful and convenient, but

competitors are also listed.• Outdoor signs and billboards

for repeat viewing• Radio advertising can

be targeted.• Magazines and television

are very expensive.

Other promotions:

• Direct mail• Expensive if too broad• Inexpensive if targeted to right group• Lists may be costly

• Specialty giveaway items like calendars, magnets, pens

• Co-op advertising with cost shared by manufacturer

This presentation was produced and is copyrighted by Stewart- Peterson®, Inc. 2004-2005. Permission is granted for use by active AgEdNet.com® subscribers. All other use is prohibited.

STEWART-PETERSON and AGEDNET.COM are registered trademarks of Stewart-Peterson, Inc.

www.agednet.com

800-236-7862