a/b test your face off
TRANSCRIPT
A/BTEST
YOUR FACE OFF
@LuizCent #FAUCRO
WHO AM I?
#FAUCRO
Luiz Centenaro
Digital Marketing Consultant
Email: [email protected]
Blog: eCommerceCosmos.com/blog
Twitter: @LuizCent
LinkedIn: linkedin.com/in/luizcentenaro
Newsletter: http://centena.ro/ecommerce-news
@LuizCent
#FAUCRO@LuizCent
#FAUCRO
SOCIALCONVERSIONS
#FAUCRO@LuizCent
WHAT IS A/BTESTING?
#FAUCRO@LuizCent
#FAUCRO@LuizCent
A/B TESTING PROCESS
A/B TESTING EXAMPLES
Adore Me has found that the right model matters even more than price
#FAUCRO@LuizCent
Multivariate testing brought Bing an additional $80 million in annual revenue
#FAUCRO@LuizCent
Switching the shade of blue used on advertising links in Gmail and
Google search earned the company an extra $200m a year in revenue
#FAUCRO@LuizCent
How Obama Raised $60 Million by Running a Simple Experiment
#FAUCRO@LuizCent
#FAUCRO@LuizCent
#FAUCRO@LuizCent
#FAUCRO@LuizCent
Version A, with the fillable donation form, increased donation click
throughs 23% over the button version.
#FAUCRO@LuizCent
How BuildDirect Earns and Extra $1 Million per Month
#FAUCRO@LuizCent
Kaizen Method
#FAUCRO@LuizCent
The $300,000,000 Button
#FAUCRO@LuizCent
Tracking Shopping Cart Abandonment In Google Analytics
#FAUCRO@LuizCent
Discovering Pages with High Bounce Rate/Exit Rate
#FAUCRO@LuizCent
Other Places You Can A/B Test?
#FAUCRO@LuizCent
Funded CRO Startups
#FAUCRO@LuizCent
#FAUCRO@LuizCent
#FAUCRO@LuizCent
#FAUCRO@LuizCent
#FAUCRO@LuizCent
Links & Tools
http://www.fastcompany.com/3038740/most-creative-people/this-
lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-
who-mak
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-
million-by-running-a-simple-experiment/
http://blog.lemonstand.com/cart-abandonment-google-analytics/
http://www.experimentengine.com/
http://unbounce.com/
https://vwo.com/
http://www.uie.com/articles/three_hund_million_button/
http://ecommercecosmos.com/ab-testing-your-button/
Questions?
