ab - australian boat mags · for years, the fashion world and women’s mags have utilised...

What AustralianBoating Magazine

Can Do

That Social MediaCan’t.

ABAustralian Boating

We’ll support you. Thebusiness. The dream.The future.

We’ll work WITH you.

We produce media asyou need it:

Words. Boat & tackletests. Product tests. Great ads that work.Awesome photography.Edited video.

Whatever it takes.Right across Australia.

It’s the ABM difference. 2 Can Do - Australian Boat Mags

On the following pageswe’ve created a displaycounter of our work inAustralian Boating (AB).

All sorts of stuff - thatshines a light on thedifference between whatwe do for the marine world24/7 every month, rightacross Australia, comparedto what social media does -when, and if, you can findit. And afford it.

The AB difference? We actually make it.

Can Do - Australian Boat Mags 3

It is important to note that the best of the internationalvideo productions invariably push image and lifestyleover specifications and hard data; beautiful imagery issuch a powerful tool - especially with possibly diffidentsecond parties (wives, family members, mates andcrew) who may not be as well informed as theprincipal pursuing the purchase . . . in these all-too-common circumstances, there is simple no better wayof influencing that ‘secondary boycott’ and bringing theparties back to the table.

Click On Pic To Start VideoClick On Pic To Start Video

Broadcasting High QualityVideo Productions

More than ever, quality videoproductions are a crucial salestool, a vital web site asset and apowerful positioning statement.

Doubtless one of the main reasons the Lagoonmultihulls have enjoyed such wonderfulinternational success, is the depth of quality andimagery they have produced in some of themost precisely targeted videos the sailing worldhas ever seen. This Lagoon 46 video is atextbook example of how to create a trulypowerful, compelling family sailing video . . .

Jeanneau put a lot of careful thought into theirpositioning of this NC33 cruiser, using videoimagery to highlight its most salient featuresi.e. robust, ’coastal’ planing performance,excellent stability, very comfortableaccommodations, ease of handling and totallyinvested in the pursuit of a better lifestyle.Without a single word of ‘sales talk” beingrecorded.

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https://youtu.be/40vrcj16iyM

https://youtu.be/Cv_L4lUwa7c

Click On Pic To Start VideoClick On Pic To Start Video

AB offers a preciselytargetted ‘broadcast’ qualityvideo display medium forany size, or length videoproduction, for remarkablylittle cost to a 100% captiveaudience.

Videos are especially useful whereimports are involved BEFORE theyare shipped to Australia. This is theRanger R-25 Tug released to muchacclaim at the Fort Lauderdale BoatShow in November, 2019.

Fast becoming one of the biggestselling family yachts in the world, thesuperb Beneteau Oceanis 30.1 is notexpected in Australia until well into2020 - but the videos and pre-arrivalAB publicity has already created awaiting list. Check the video - filmed inFinland, it is an excellent example ofhow to sell yachting in 2020.

High quality videos of this calibre are extremelypowerful selling tools, and whilst importers can usuallyaccess them from overseas where they have beenproduced with international distribution budgets, theABM team is able to organise professional 4K videosat extremely cost-effective rates for local boatbuilderstackle makers, and marine product manufacturers foruse on the boat builders’ (and dealers’) web sites, boatshow displays, in magazines with video capability,specialised TV Shows and promotions, andincreasingly, cost-effective regional TV.

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https://youtu.be/aNk1oYRd8mo

https://youtu.be/phU2gi18no8

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This especially applies if the market is cluttered andconfused by rival claims, ‘fake’ news, rumours andinnuendo - all of which is merely ‘par for the course’ inthe boating world. In recent years, professionally produced and directedvideos have proven to be a very reliable way ofproviding that oh-so-important ‘cut-through’manufacturers need when they are trying to break intoa highly competitive and/or technical situation (usuallywhen the target audience is getting that ‘glazed over’reaction) a really good video production can turn thewhole project around.

Click On Pic To Start Video

Click On Pic To Start Video

As technolgy continues itsrelentless advance, high qualityvideo productions are one of thebest ways of quickly explainingthe benefits and gains it’s makingfor consumers. Even withextremely complex and highlytechnical subjects.

This special video from Mercury Racing stood theinternational boating world on its collective ear in2019, as it became quickly apparent these outboardshad achieved an exceptional power:weight ratiocombined with quite reasonable fuel economy andreliability. Clearly, they are a pre-cursor to the endgame for Mercury’s proud history of MerCruisersterndrives and inboard engines, and have alreadyimpacted on the world of international cruiser design,replacing inboards in countless cruiser builds.

There are few more competitive markets in themarine world than the electric outboard trolling motorbusiness - with intense competitive pressurebetween the top pro and amateur fishermen hustlingthe big tournaments the world over . . Motor Guide’svideos bring a ‘master class’ of production values asthey carefully set out to show WHY Motor Guideshould be the consumer’s first choice . . this is aclassic example of the the inherent sales power ofreally good video production.

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http://australianboatmags.com.au/media/streamingVideo/450R_Anthem_Video.mp4

https://youtu.be/bEebg0XM3bY

*Fact Check

(1) A single page promotion like this one forGME’s popular GX700 VHF on a regularbasis need only cost as little as $189.

(2) Typically, the words and photo(s) aresupplied by the manufacturer or importer.AB edits the words, highlights the bestand/or salient features, we do the layout andsubmit the page back to the client forapproval.

(3) This could be every month, or inbatches to suit product releases, or therecould be 2, 3 or 4 single pages involved inany given issue.

(4) And the ABM team does the artwork.

*Fact Check

(1) A double page spread promotion such aswe’ve done (overleaf) for Raymarine needonly cost as little as $340 per spread - permonth, if there are multiple new products.

(2) Typically, the words and photo(s) areagain supplied by the manufacturer orimporter. AB edits the words, highlights thebest and/or salient features, we do thelayout and submit the pages back to theclient for approval.

(3) This program is specifically designed tohaul out that sleepy, specialist stock out inthe warehouse, and shine the light of welltargeted publicity on it, at a very affordablerate.

(4) And the ABM Team does the artwork.

10 Can Do - Australian Boat Mags

GME, the Australian leader in Marine andLand-based communications equipment,emergency signalling beacons and televisionsignalling equipment has announced a new VHFMarine Radio will be available for sale from May2015.

The GME GX700 VHF Marine Radio is a compactcommunication and safety device with innovativeinstallation options. Waterproof to IPX7, the GX700is the ideal communication tool for your boatinglifestyle whether you’re sailing inland waters, orheading offshore.

Compact design makes installation of the GX700simple and enables installation in locations wherespace is limited. The GX700’s innovative rearmicrophone input socket enables the user to run a 5mor 8m extension cable (available as an optionalaccessory) from the rear input to a convenientlocation on the vessel where the waterproof flushmount socket can be installed. The waterproofspeaker mic can now be input from this location. Byadding the waterproof blanking plug to the front micinput socket, obstruction caused by the mic cable

hanging in the skipper’s field of view is eliminated.This setup is ideal for “above windscreen”installations in hard-top vessels.

Crystal clear audio is delivered via the GX700’sdual speaker system, and can be further enhanced bythe addition of the SPK45 extension speaker. TheGX700’s LCD display features large, easy to readnumbers and adjustable brightness. Designed withease of use in mind, the screen can be read fromvirtually any angle, day or night.

Dual Watch, Triple Watch and two programmablepriority channels provide easy access to regularlyused channels. Channel scanning is programmable,making it easy to monitor all importantcommunications. Available in a choice of white orblack, the GX700’s sleek design will compliment theappearance of any vessel and matches perfectly withGME’s 27MHz and Entertainment products.

The GX700 is available through Authorised GMEdealers at a Recommended Retail Price of $289 inclGST.

AB

Australian Boat Mag, June 2015 NEW FOR 2015

GME GX700 VHFVHF Marine Communication with Configuration Flexibility

For years, the fashion world andwomen’s mags have utilised‘advertorial’ programs, whereappropriate editorial andphotography is supplied by thepublisher and fashion house workingtogether to their mutual benefit.

The magazine gets the latesttrends and products, and thefashionistas get the promotion oftheir new range for a fraction of thenormal ‘ad’ rate.

ABM has torn up the old boatingmagazine play book, and isintroducing special ‘MarineAdvertorial’ to the ABM marketingmix.

Single pages (like the GME pageon the right, or the Raymarine, AMI’sZipWake, Navionics or BLA multiplepage spreads over the page) areamazingly cost effective.

The client supplies the material, wedo the layouts; we both sign off thework.

Single Page Advertorial Right: GME

Mulitple Page Spread Advertorial Over Leaf: Raymarine x 2, Navionics x 3, BLA x 3

Can Do - Australian Boat Mags

Actual editorial page from June issue, ABM #223, last year

11

For many years, Raymarine has beenone of the top electronic equipmentmanufacturers, increasing their marketshare and position in the grand schemeof things with many technicalinnovations.

The most obvious is their work withthe Flir Night Vision systems which havenow grown to the point where it’s almoststandard equipment on most largercruisers along with the radar, GPS andfish finder.

This year, in a bewildering display offabulous equipment, the gear that stoodout most of all was the remarkablesophisticated Dragonfly5 Combo unit(and there’s about half a dozen modelscalled Dragonfly with different levelsof capacity and sophistication) but forthe power and efficiency availablethrough this awesome combo package,the price is exceptionably good value.

Like so many of these new electronicdevices, I worry sometimes whether a lotof the features are necessarily relevant tothe end consumer, especially fishos that go topretty much the same reef and work the same patchesand species all the time in the same area.

That said, these modern transducers with their“CHIRP” facility have features and benefits that willalmost certainly uncover more features andcharacteristics of those same known areas that youhave fished for maybe 10 or 20 years because thesounders are now so much more efficient and moreable to “paint the picture” of what’s downbelow.

The GPS side of this gear is wellsorted these days and it’s just astandard fitting. The days whenboatowners would only buy a singleunit system ie, they would buy a fish finder,a GPS unit and a radar as two or three separate units,are well and truly over.

Ray Marine are now working into the managementof the ship’s systems processing, with touch screensystems that enable the skipper to flick from screento screen on demand, and hook it up to a whole raftof additional facilities, be it video in the engine room,temperature gauges for the ocean temperature under


Australian Boat Mag, June 2015 NEW FOR 2015

Raymarine Continues To Shine


the transducer or overlaying the radar plot over theGPS plotter. Flicking between the radar screen, theGPS, the fish finder all happens in milliseconds, andconsidering the drop in prices today, it’s easy to seewhy this equipment had queues of people lining up totrial it at the Boat Shows, a process that will continuefor the next couple of months.

AB

Of all the trends in modern electronics, the development of ‘touchscreens’ such as these had an unexpected benefit- they forced the electronic software engineers to

create simplified, step by step ‘touch’ programs - so whilst the gear isinfinitely more powerful, more effective, it is actually much easier to use.

Actual editorial pages from June issue, ABM #223, last year

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Queensland

Western Australia

Victoria & Tasmania

Navionics Chart Edge DescriptionsNew South Wales (NSW) – Point Hicks to NoosaNoosa is 140km North Of Brisbane – Point Hicks isjust past Mallacoota in Victoria

Queensland (QLD) – Byron Bay to Robinson RiverByron Bay is in NSW 60km South of theQueensland border – Robinson River is 100km intoNorthern Territory in the Gulf of Carpentaria

Northern Territory (NT) – Lockhart to Walcott InletLockhart is in QLD and on the Eastern side of CapeYork – Walcott Inlet is in Wa and 500km past theNT/WA border

Western Australia (WA) – Darwin to CedunaDarwin NT to Ceduna in SA in the Great AustralianBight

South Australia (SA) – Eucla to Wye RiverEucla is just on the WA side of the SA/WA border –Wye River is just past Apollo Bay in Victoria

Victoria - Tasmania (VIC/TAS) - Batemans Bay toCape Jaffa including Tasmania and Bass StraitBatemans Bay is on the NSW South Coast – CapeJaffa is in SA just North of Robe

New Zealand (NZ) (North and South Island including ChathamIsland)North and South Islands

(Special thanks to Navionics’ John MacDonald forthis specific data for AB readers)

AB

South Australia

For a closer look at the actual chart,Navionics have a terrific chart previewsystem which you can see here:

https://www.navionics.com/aus/charts?charts=NavionicsPlus&fn=1/

Navionics introduce seven unique coverageareas that include marine and lake charts and

providenautical chart, sonar chart andcommunity edits offered at only $165 each

Navionics, the leader in content and location-basedservices for the recreational boating market,announced today the release of Navionics+ Regionsin seven coverage areas throughout Australia andNew Zealand.

At the affordable price of AU$ 165 per region,Navionics+ Regions is a tremendous value thatincludes Nautical Chart, SonarChart™ 0.5 m HDbathymetry map and Community Edits. Daily chartupdates and advanced features are included for one

AB’sShip

Chandlery

Major New ChartUpgrades FromNavionics . . .

Can Do - Australian Boat Mags14

year. “For the vast majority of boaters and anglers, the

coverage of one Navionics+ Region preloaded withNautical Chart and SonarChart™, allows them totake full advantage of the outstanding capabilities ofNavionics+ at a more affordable price point,” saidJohn McDonald, Sales Manager, Navionics Australia.

Navionics charts are updated every day withofficial information, while SonarChart™ andCommunity Edits are continuously enhanced byregular contributions from fellow boaters. To keeptheir charts current, customers can download updatesanywhere within the coverage area fromnavionics.com.

Available coverage areas include:NAV+WA Western AustraliaNAV+SA South Australia (Continued on )

NSW

THEY’RE BIG, BRAVE ‘N BOLD:

The FOUR WINNS CHALLENGE

With a mind-boggling array of models, countless modelvariations, and and extraordinary array of options, Four Winns

is determined to establish a beachhead in Australia . . . . .


Volvo Penta’s unique Forward Drive system availableon the tow sports oriented Four Winns models

Can Do - Australian Boat Mags 19

The SWIFTTRAWLER

Range With more than 1,000 Beneteau Swift

Trawler yachts roaming around the world,few boatbuilders have anything like thedesign skills, experience and cruisingknow-how of the Beneteau Swiftproduction team.

What we are seeing now, some ten yearssince the first Swift Trawler was launched,is the next generation trawlers,incorporating all the thinking, practicalexperience and ideas Swift owners anddealers are bringing to the table.

Doubtless this will see the BeneteauSwift’s reputation step up from very good,to exceptional. In this special 12 pagereport, we look at the four base models. . .

20 Can Do - Australian Boat Mags Can Do - Australian Boat Mags 21

CROSSFIRE SIX 1 It’s Australian Designed, Built, Finished & Bloody

Fabulous!

Designed in Australia for Aussiefishermen by one of our best navalarchitects and built in Gosford, NSWto world class standards ofaluminium boatbuilding - this is anexceptional new, easily trailered, goanywhere sportsfisherman . . . .

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Sometimes words are either inadequate or unnecessary; this is one of those times. TheBeneteau Oceanis 45, arriving in Australia mid-January is, quite simply, the state-of-the-art incontemporary yacht design, manufacture and purpose. Please enjoy this unique essay.

Australian Boating Pictorial Essay

The remarkable

Beneteau

OOcceeaanniiss4455

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AB’s (monthly) 4WDs, Trailers & Towing Section

Range Of New Cherokee Models From Jeep for 2018-19 l New, more premium design stays true to iconic

Jeep® stylingl All-new front fascia, hood, LED headlamps,

daylight running lamps and fog lampsl New lightweight, handsfree power lift gatel Five new wheel designs, including premium 19-

inch wheel on Overland modelsl Open-air freedom with available dual-pane

sunroofl Premium, refined interior functionality and

design with new Satin Chrome and Piano Black high-gloss accents

l Improved rear cargo volume and moreconvenient storage space

All-new 2.0-litre direct-injection turbocharged inlinefour-cylinder engine with 270 horsepower and 400nmtorque equipped with engine stop-start (ESS)technology to optimise fuel economy and minimisegreenhouse gas (GHG) emissions 3.2-litre Pentastar V-6 engine with ESS technology delivers 271horsepower and 239 lb.-ft. of torque and max towingcapability of 2.043 tonnes with a braked trailer. Fuel-efficient 2.4-litre Tigershark MultiAir2 engine withESS technology delivers 180 horsepower and324nm torque. Enhanced nine-speed automatictransmission tuned to match the performance of all-new 2.0-litre direct-injection turbocharged inline

four-cylinder engine best-in-class Jeep Trail Ratedcapability:

n Enhanced four-wheel-drive systems setbenchmark for mid-size SUVs

n All-new Jeep Active Drive I with next-generationrear drive module reduces weight while enhancingfuel efficiency and performance

n Jeep Active Drive II with two-speed PowerTransfer Unit (PTU) and low-range gear reduction

n Jeep Active Drive Lock with two-speed PTU,low-range and mechanically locking rear differential

n Jeep Selec-Terrain traction control system withup to five customised modes – Auto, Snow, Sport,Sand/Mud and Rock

n Up to a 51.2:1 crawl ratioFourth-generation Uconnect system includes Apple

CarPlay, Android Auto and the choice of 7.0- or 8.4-inch touchscreens with pinch-and-zoom capabilityPacked with more than 80 available advanced safetyand security features.

Available in five different trim configurations –Latitude, Latitude Plus, Limited, Overland and therugged Trail Rated Trailhawk, the 2018-19 JeepCherokee is manufactured in the United States at theBelvidere Assembly Plant in Belvidere, Illinois. It willarrive in Jeep showrooms in the first quarter of 2018.AB

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Info that you andyour customers canfind again and again,in our monthly AB

- in seconds?

Produced for you bypeople who shareyour love of theboating world.

Take advantage of theABM difference.Use

our skills. Ourexperience.

And build a betterbusiness in 2020-21

29Can Do - Australian Boat Mags

Here’s the thing:

Can you seriouslybelieve that socialmedia would everdevote so much

space, information,specialised

photographic coverageand passion to your

boating world?


Australian Boat Mags Pty LtdABN 34 167 221 114

35 Shannon Brook Grove Oxenford, Queensland 4210 Australia

Phone (07) 5502 8233 From O/Seas: 61 - 7 - 5502 8233

Email [email protected] Web Site www.australianboatmags.com.au*We launched Australian Boating magazine in February, 1972

l Australian Boating: ONLINE For Your Convenience


Very Sociable Media!

l Rough Weather Start For Route DuRumb - Destination Guadaloupe

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November 2018 #264 AUD $14.95 ONLINE

SuperBoat World Champs

Aussie Brings Back TheUIM Crown!

Family Cruiser Boat Test

Antares 6 / Merc 115FourStroke

Phonsy Brings It Home!For copies, CLICK here:

www.australianboatmags.com.au

Zodiac/Torqeedo E-JET Tender


December 2018 #265 AUD$14.95ONLINE

For copies, click here: www.australianboatmags.com.au

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l The New Diesels: John Deere Inboard, Mercury & Yanmar (Sterndrive, too

Family Sailing - The NEW BeneteauFIRST 25 S - Coming To Oz!


�Humminbird ‘Mega’Imaging Now Ready

�Four Winns 240HD:When BIG Is Better!


January 2019 #266 AUD$14.95ONLINE

For copies, click here: www.australianboatmags.com.au

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l The New Cruisers: Pursuit - Vista - Pajot - Merry Fisher - GT-50 & More!


New!Riviera 39 SportsMotor Yacht

New!Wellcraft

242F CentreConsole

New!Oceanis 30.1

ReleasedABAustralian Boating

February 2019 #267 AUD$14.95For copies, click here:


l The New Hybrids: We Take A Closer Look At The ‘Silent Yachts’ Approach


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Wow - Check Out The New FLYER 10

High Performance Sportscruiser!

SpectacularSix NationSAILGPStarts On

Sydney Harbour

Can Tom Slingsby’s Aussie Team Win The Million Dollar Purse?

Jean-Luc Van Den Heede WINS Golden Globe Solo Race Around the World

ABAustralian BoatingAugust 2019 #272 AUD$14.95For copies, click here: www.australianboatmags.com.au

l The New Hybrids: We Take A Closer Look At The ‘Silent Yachts’ Approach

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Can Tom Slingsby’sAussie Team Win

The SAILGP’sMillion Dollar

Purse?

l First Aust Release: AQUILA’s 36 Sportscat & 44 Flybridge

l Seeing Is Believing!Ocean Alexander’s ‘DIVERGENCE 45’


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September 2019 #273 AUD $14.95 For copies, CLICK here:


l Results From The Winter Whitsundays Sailing Season

Aussies Win The SAILGP Series

- And Bring Home The $1.5m Purse!

The Beneteau Barracudas Are Getting Bigger:

Check Out This 9.0m Walkaround!

First Footage Of The Kiwi’s America’s Cup Defender

New Pics Of The BIG New COX 300hp

Diesel Outboard


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AB December 2019 #276 AUD $8.99 12x Subscription $69 / $5.75 ea

For copies, CLICK here: www.australianboatmags.com.au

l Cap Camarat 12.5 - Sensational New (Outboard) Coastal Cruiser

l How Giovanni Soldini Is Using Maserati’s ‘Fluid Dynamics’

2019: A Fabulous YearFor Tom Slingsby

The UK’s Fairline:Their Superb NewRange Is KeepingThe Euros On Their Toes . . .

l Boat Preview: Beneteau’s Impressive SWIFT TRAWLER 41

January 2020 #277 AUD $14.95 ONLINE

l Riviera Prepares For 2020 MiamiShowl 75th Rolex Sydney Hobart

Amid The SMOKE!l Australia’s Big Summer Of Sailing

For copies, CLICK here:www.australianboatmags.com.auSubscriptions: $48x 6 issues p.a.


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Kiwis Win The 29er Regatta . . but

Our Aussie Duo Retain The Title!




l Big Mulloway: Right In The Heart

Of The Port Of Brisbane . . . P.76

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March 2019 #268 AUD $14.95 ONLINE

The BIG Block Outboards:l Mercury’s New Verado400hp (For V. Big Boats!)

‘HOT’ Fishing Boat Test:l The ImposingBarracuda 8 Walkaround

For copies, CLICK here:www.australianboatmags.com.au

l Technical: The Latest Info You Need To Know About Marine Batteries



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April 2019 #269 AUD $14.95For copies, CLICK here:


l Global Release: Steyr Twin Diesel Focus 33 Sportscruiser

Fairline Targa 43 Open. . .

Here For Sanctuary Cove Show!

l AB SURVEY: The Cruising Multihull Lifestyle -

High, WIDE & Very Comfortable




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May-June 2019 #270 AUD $14.95 ONLINE

The BIG Cruiser Wars:l This New Monte Carlo52 Challenges Riviera

See The Action Pics:l Tom Slingsby’s MenWin Round 2 SAILGP

For copies, CLICK here:www.australianboatmags.com.au

Dare To be Different!

Are You Ready To ROW Across The Pacific?

WWOOOOPPSS!!

l Australian Boating: ONLINE For Your ConvenienceJuly 2019 #271 AUD $14.95 ONLINE

Better Value FAMILY Cruiser: l Compact JeanneauNC33 Family Cruiser

l AWKR’s Three Days of Winter

Australian Women’s Keelboat RegattaDiv 1-2 Outcomes

See The Action Pics:l Tom Slingsby’s ResultsFrom Dramatic Round 3 SAILGP New York

For copies, CLICK here:www.australianboatmags.com.auAB

Australian Boating

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48 Years*later, we’re just asproud, independent and

enthusiastic as ever.

ab - australian boat mags · for years, the fashion world and women’s mags have utilised...

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