aaos ortho 2005 - smith+nephew...4 2004 performance highlights • industry-leading global sales...

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1 Orthopaedics Business Dave Illingworth, President February 23 2005

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Page 1: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Orthopaedics Business

Dave Illingworth, President February 23 2005

Page 2: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Smith & Nephew Orthopaedics

• Attractive market

• Strong performance

• Momentum

Page 3: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Attractive market

• Demographics- 2x Growth by 2020

• Active people- Penetration/Younger- Better informed- Treatment alternatives

• Price / Mix- DRG up 3% in 05- Opportunity for mix shift

Growth rate in the teens!Focus on healthcare economics growing!

Page 4: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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2004 performance highlights

• Industry-leading global sales growth at 17%*, 22% in the US

• BIRMINGHAM hip resurfacing adds 4% to growth

• Market share gains in all segments

• New product momentum continues: 18% of sales from new products

• Operating margin improvement

*Underlying sales growth is sales calculated by eliminating the effects of translational currency and MMT acquisition

OXINIUM™ GENESIS™ II Knee Femoral

Page 5: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Stryker Biomet Synthes DePuy Zimmer S&N* Growth in served markets, measured in constant currency

Impact of BIRMINGHAM hip resurfacing

Average market growth

2004 Sales growth* comparison

Fastest growing for the fifth year in a row

Page 6: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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• Five years of industry leading sales growth

• Sales focus, specialization and productivity

• Unique technology – OXINIUM™ technology

– BIRMINGHAM Hip Resurfacing

– EXOGEN™ bonestimulation

– SUPARTZ™ joint fluidtherapy

• Innovative product pipeline

Momentum in Orthopaedics

BIRMINGHAMHip Resurfacing

Not approved for use in U.S.

Page 7: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in Recon

• Active people

- Advanced bearings

- Expanding demographics

- MIS / CAS

• New products

- ¼ of our business

OXINIUM™Unicompartmental

CAS Knee

GENESIS™ II OXINIUM™Knee

Page 8: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Strengths WeaknessMetal on Cross-Linked Poly Head size and neck options

ToughnessHead scratches

Metal-on-Metal Reduces wearHead size optionsToughness

Liner optionsAbrasion sensitivity

OXINIUM™ on XLPE ALL NONE

Ceramic-on-Ceramic Reduces wearAbrasion resistanceLow friction

Liner optionsLimited size optionsFracture

Momentum in ReconAdvance bearing surfaces

Only company to offer all the options

Most options and the best option: OXINIUM™

Page 9: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in ReconExpanding demographics

BIRMINGHAM Hip Resurfacing• Low wear, range of motion, highly

stable• Patient demand• #1 Hip resurfacing in world

ACCURIS™ OXINIUM™ Uni Knee• Only Uni with OXINIUM™ >50%

penetration (U.S.)• Utilizes innovative ACCURIS™

instrumentation and techniques

BIRMINGHAMHip ResurfacingNot approved for use in U.S.

ACCURIS™ OXINIUM™Unicompartmental Knee

Page 10: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in ReconMIS / CAS• Patient Preference

• Techniques and training match surgeon preferred approach

- Hips: anterior, posterior and direct lateral

- Knees: mini-mid vastus

• Standardization

• Computer Assisted becomingpart of the landscape

- AchieveCAS™ MIS Hip- AchieveTKAV2

AchieveCAS

Minimally InvasiveTotal Knee

Minimally InvasiveTotal Hip Instruments

Page 11: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in ReconNew products drive business

• Ceramic-on-Ceramic• OXINIUM™ revision components• PROFIX™ 5 in 1 knee instruments –

MIS Instrumentation• GENESIS™ II MIS Tibial Base Plate

PS High Flex Insert Ceramic-on-CeramicOXINIUM™ GENESIS™ II Revision System

Page 12: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in Trauma

• Specialized sales force

- for a specialized customer

• Medical education

- meeting the surgeons needs

• New products

- 1/4 of our business

• Clinical Therapies

- dedicated and growing

Resident Education

EXOGEN 3000+™bone stimulation

PERI-LOC™

Page 13: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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• Invest in sales force growth

- 60 added in 04

- 150 in total

- 20% growth in 05

• Trauma surgeon focused

- Level 1 or 2 Trauma centers

• Trained as experts

- Trauma only

Momentum in TraumaSpecialized sales force

Sales Training

JET-X™ Mini Distal Radius Fixator

TRIGEN™ Nails

Page 14: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in TraumaMedical education

• Education - 65% increase in resident education- 2x number of CME courses- Mobile training center

• Sponsorship- OKO 5-year exclusive- Platinum Sponsor OTA- Diamond Sponsor OREF- Platinum Sponsor ACFAS

• Fellowships- Greater than 2x increase - Recognized leader in Circular Fixation fellowships

Page 15: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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• PERI-LOC™

• IMHS CP (clinically proven)

• Asian IMHS

• TRIGEN™ Humeral Nail

• JET-X™ Wrist Fixation

Momentum in TraumaNew products drive business

TRIGEN™Humeral Nail

IMHS CP

PERI-LOC ™

Asian IMHS

Page 16: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Momentum in TraumaClinical Therapy focus

• Established dedicated unit

- Focused on needs of the orthopaedic office and the Podiatric community

- Experts in how bone heals at the cellular level

• Investment in sales force growth

- >50% growth in 04 - Total size = 160- 15% growth in 05

• Investment in science- 19 papers at ORS, mechanism of action EXOGEN 3000+™

SUPARTZ™

Page 17: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •

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Smith & Nephew Orthopaedics

• Strategy is working

• Growth is accelerating

• Well-positioned for 2005

• Continue investment

Page 18: AAOS Ortho 2005 - Smith+Nephew...4 2004 performance highlights • Industry-leading global sales growth at 17%*, 22% in the US • BIRMINGHAM hip resurfacing adds 4% to growth •