aaos ooh presentation

Out-of-Home PSA Overview Purpose

To demonstrate what patient determination and advanced orthopaedic

surgery can do to help people lead fulfilling and productive lives, the

American Academy of Orthopaedic Surgeons produced five different

out-of-home posters showing how people rebounded from serious

injuries. They were created by August/Lang & Husak of Bethesda,

Maryland and distributed by Goodwill Communications to airports,

shopping malls and transit companies.

Results

The number of total posters displayed: 351

The number of venues where they were displayed: 153

The total Gross Impressions for the campaign: 373 million

The total value for the campaign was $815,502 or an ROI of

23 to 1.

2013 Out of Home Placements Presented by:

Goodwill Communications, Inc.

for the

American Academy of Orthopaedic Surgeons

Airport Dioramas 12 airports

Number of posters: 68

Value: $501,850

Impressions: 76 million

Atlanta-Hartsfield Busiest airport in the world

95 million annual passengers

5 posters - four jumbo and 1 regular

Atlanta-Hartsfield Jumbo in front of train

Atlanta-Hartsfield Regular diorama walkway to train

Atlanta-Hartsfield Jumbo diorama walkway to gate

Atlanta-Hartsfield Jumbo diorama adjacent to Courtesy Center

Chicago O-Hare Second busiest airport in the world


11 posters

Regular dioramas

https://en.wikipedia.org/wiki/File:O'Hare_Terminal_1.jpg

Chicago O-Hare Gate H17 American Airlines Terminal

Chicago O-Hare Regular diorama under flight directory

Chicago O-Hare Regular diorama top of escalator

Chicago O-Hare Regular dioramas airport exit

Chicago O-Hare Regular diorama main terminal

Chicago O-Hare Diorama outside international reception

Chicago O-Hare Diorama main terminal

Chicago O-Hare Diorama gate waiting area

Chicago O-Hare Diorama main terminal

Chicago O-Hare Diorama departure waiting area

Minneapolis-St. Paul Largest and busiest airport in the six-state

upper Midwest region


2 posters

Minneapolis-St. Paul Jumbo diorama main terminal

New York LaGuardiaNew York LaGuardia Second busiest airport in New York


12 posters

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=dBhdJCXvlVaYhM&tbnid=AuXA1NQRFrIBkM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fwww.nydailynews.com%2Fnew-york%2Fport-authority-chief-tear-queens-laguardia-airport-article-1.169618&ei=8MT2UeK3Ns3LqQGGvoGwAg&psig=AFQjCNGp-LC3fc6h7DM-BqnQ_urG2lLjHg&ust=1375213168925634

New York LaGuardia Dioramas main terminal

Airports No Photos

Madison, Wisconsin Second largest city in the state

2 outdoor posters in 4 locations

Eyes On Impressions: 234,370

Transit Media

Chicago & Boston

Third & 10th DMAs


Value: $91,477

Gross Impressions: 18 million

Chicago Third largest city in the U.S.

Population: 10 million (metro area)

45 street furniture posters

Total Gross Impressions: 12.1 million

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=GpHj_kmatJIFZM&tbnid=ZkOHcrdQB1RQNM:&ved=0CAUQjRw&url=http://www.sole-jole.org/2012.html&ei=_BrfUZHOHYmGrgG2roCwAw&psig=AFQjCNGG2BuDLvPtL0glmoFwG9XbUvQ28Q&ust=1373662323606748

Chicago Street Furniture

Boston Tenth largest city in the U.S.

Population: 4.5 million (metro area)

25 street furniture posters

Total Gross Impressions: 3.9 million

Boston Street Furniture

Shopping Centers 61 malls

56 malls in top 20 DMAs


Value: $222,175

Gross Impressions: 279 million

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Beverly Center Suburb of Los Angeles


Gross Impressions: 4.3 million*


Biltmore Fashion Park Suburb of Phoenix, AZ



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=dCSoYWerK1-RsM&tbnid=rkUXkwHTUV7oWM:&ved=0CAUQjRw&url=http://www.elitemeetings.com/property/arizona-biltmore-a-waldorf-astoria-resort&ei=kRTbUbbxM4vF0AG8poGQCA&psig=AFQjCNGggALPHradm_uT9Q2sX6iedDIB0g&ust=1373398532174011


Brandon Town Center East of Tampa FL


Gross Impressions:4.7 million*


Cherry Creek MallCherry Creek Mall Denver, Colorado




Century City Mall Suburb of Los Angeles


Gross Impressions:4.4 million*


Citrus Park Center Tampa, Florida


Gross Impressions: 3 million*

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=LSlvDPEufgnMAM&tbnid=GvLDVokuNytmoM:&ved=0CAUQjRw&url=http://mimisculturalgems.blogspot.com/2011_05_01_archive.html&ei=5f_aUenyBsWz0QHrp4DABA&psig=AFQjCNFFLY6AVjmZKBTMjRDMeZegKYM3zw&ust=1373392603981227


Dallas Galleria Mall Dallas, Texas



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=vKKZ3-TBxwkHtM&tbnid=_ljbQCgqsoi-uM:&ved=0CAgQjRwwAA&url=http://www.newnownext.com/a-list-dallas-star-ashley-kelly-travel-restaurants-bars-shopping-texas/10/2011/&ei=vwfbUbfgFNPH0gGwooCgCA&psig=AFQjCNGy5IqUhPSe69dUzpsQ8aN5i5GICw&ust=1373395263420449


Miami, Florida




Embarcadero Center San Francisco, CA



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=AxQUnlgx8Sm_kM&tbnid=IyvJLKs2WFIYYM:&ved=0CAUQjRw&url=http://wowlegazpi.com/legazpi-city-taps-private-sector-for-local-tourism-industry-development/&ei=5hfbUenlM8bw0gG6uYH4BA&psig=AFQjCNG_ilWJTKKXI02QCxfJNs9_UxMX7g&ust=1373399384947387


Fair Oaks Mall Suburb of Washington, DC




Fox Valley Shopping Mall Suburb of Chicago, IL




Fair Lane Town Center Suburb of Detroit, MI




Roseville Galleria Suburb of Sacramento, CA




Hawthorne Mall Suburb of Chicago, IL



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=vQxc6zGFztMfsM&tbnid=m6oWIc00mY7YMM:&ved=0CAUQjRw&url=http://vernonhills.suntimes.com/photos/galleries/index.html?story=20539416&ei=zzfbUerNC6n_4AOOqIHgBA&psig=AFQjCNHtHfWW6vEc3NeRC6_Gl26S0A22Lg&ust=1373407506574032


Exton Mall

Exton Mall Suburb of Philadelphia, PA



//upload.wikimedia.org/wikipedia/commons/1/19/ExtonMainStreet1PA.jpg


International Plaza Tampa, FL



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=Zz3w_CSkKIya6M&tbnid=RXc-ot4a70RLiM:&ved=0CAgQjRwwAA&url=http://www.10best.com/destinations/florida/tampa/tampa-airport-westshore/shopping/international-plaza-bay-street/&ei=0fLbUb7UItPA4APJoIGYDA&psig=AFQjCNGLsxrwOTEvdFGtBFasPOUGy4X7eQ&ust=1373455441606650


Stonecrest Mall Suburb of Atlanta, GA




Columbia Mall Suburb of Washington, DC




Main Place Mall Santa Ana, CA



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=7DPztpPXxkdLFM&tbnid=qvCFhGZDRkoOfM:&ved=0CAgQjRwwAA&url=http://www.fastmall.com/blog/?cat=108&ei=YwXcUfGZKfL84AO7hoG4Dg&psig=AFQjCNEjoImfJ_RPdP7nmDp3AZuVkzCmOg&ust=1373460195712836


Oak Brook Shopping Center Suburb of Chicago, IL




North Star Mall San Antonio, TX



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=pb6dm4_37PxaLM&tbnid=ndNQ7Gr_LHyKvM:&ved=0CAgQjRwwAA&url=http://save.visitsanantonio.com/Partners/Shopping/North-Star-Mall.aspx&ei=ZAjcUbyZG5Wl4APbyIGQDA&psig=AFQjCNGDa6fHNb6Y4bStLfbCpzBXIT28iA&ust=1373460964476419


Old Orchard Shopping Center Suburb of Chicago, IL



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=eIqXkQQV9qUcqM&tbnid=ly8qP6wu_XztQM:&ved=0CAgQjRwwAA&url=http://www.flickriver.com/photos/cnscvb/4285742486/&ei=uxHcUZbfB4_H4APGk4DQDg&psig=AFQjCNHcUFlEphxrNEEylfTkaK4B1rzKpA&ust=1373463355186450


Sawgrass Mall Suburb of Fort Lauderdale, FL



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=uIzCOnApGLYTKM&tbnid=gYxNMzLra1WUAM:&ved=0CAUQjRw&url=http://www.friendlyrentals.com/blog/es/miami/decompras/tiendasoutletmiamishopping-posts-245-7_3886.htm&ei=yBPcUeX8Icj94APRg4DwBg&psig=AFQjCNEzA6DtmEjaC2ncgrX-MGqE5G3__g&ust=1373463861826830


San Francisco Centre San Francisco, CA




Stamford Town Center Stamford, CT



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=1hOlPwmijD_3sM&tbnid=lWTKTbqztABQmM:&ved=0CAgQjRwwAA&url=http://www.newyorkcityfocus.com/photo_gallery/stamford.html&ei=SDDcUY-fF4na4APNkoD4DQ&psig=AFQjCNFppe3VBTXAMLKy2XOd8hoCfecqSA&ust=1373471176425095


Sun Valley Mall Suburb of San Francisco, CA



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=ebAYGKj8tI582M&tbnid=5DG-B87wH4qKTM:&ved=0CAgQjRwwAA&url=http://securitycode3.com/portfolio/&ei=JzPcUf_xI4e24AOH3YC4AQ&psig=AFQjCNH2UqbQqxa5u2wyHNQnki3nXriTvQ&ust=1373471911649951


Twelve Oaks Mall Detroit, MI




Tysons Corner Center Suburb of Washington, DC



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=Nf9Tg0s0AIYszM&tbnid=oh6QimAsXWwO1M:&ved=0CAgQjRwwAA&url=http://northerncapital.net/index.php?page=tysons-corner-center&ei=plHcUaqGN9H54AOpk4GADQ&psig=AFQjCNEaDLuytg3gBsktVghYooT0DPDBzg&ust=1373479718931165


Water Tower Place Chicago, IL



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=2Wervks0ZcddKM&tbnid=ByPobKsXsf30pM:&ved=0CAgQjRwwAA&url=http://www.smartlayover.com/slportal/index.php/chicago-layover-ohare/water-tower-place/&ei=IVTcUdDDBfi54AO82YHIAg&psig=AFQjCNEjhQkUFjO14aw9r1Xr8wtrepw1Kg&ust=1373480353144585


Wellington Green Mall Wellington, FL




Willowbend Mall Suburb of Dallas, TX




Woodfield Mall

Woodfield Mall Suburb of Chicago, IL




Woodlands Plaza Grand Rapids, MI



http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=SJBHyXfH4rGbLM&tbnid=nIWJSMQj3W0NgM:&ved=0CAUQjRw&url=http://www.cardcow.com/279708/woodland-mall-grand-rapids-michigan/&ei=W2fcUezWJbKl4APG74C4Aw&psig=AFQjCNEexgeeCivHwXgXqcl9LzPAs0fxJg&ust=1373485199163800


Westfarms Mall Farmington, CT




Short Hills, NJ Suburb of Newark & New York City



aaos ooh presentation

Business

chicago street furniture

chicago ohare diorama

posters regular dioramas

transit media chicago

home posters

airport dioramas

number of total posters

airports number of posters