aamotsav report (1)
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TRANSCRIPT
What Campaign ?
LCmediaHouse
Facebook Campaign for
Aamotsav - Mango Festival
LCmediaHouse Creatively Yours…
[email protected] www.LCmediaHouse.com +91-22-27701807
For Panchavati Gaurav – The Chain of Thali Restaurants
The Brief
• To launch the first ever social media campaign for Panchavati Gaurav for their Mango Festival.
• The campaign had to last for a minimum of 1 month
• To make sure that the brand doesn’t get lost in the conversation, yet make people participate and engage in the ongoing Mango Festival activities through various social media platforms that are used by the brand
• Campaign should focus on Mumbai, Pune and Bangalore as a geographical region yet open to people from other regions of India
• Cross link online & offline promotions.
• Give an Indian name to the Mango Festival to show the taste of Indian culture which is the essence of the brand.
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Challenges?
• As Panchavati Gaurav is a new entrant on social media platforms had very few fans and very less awareness of the brand. It was a challenge to get participants for the activities.
• To create a series of engaging activities that shall not only help the existing fan base participate but also generate new additions
• Try and gather fan base from Mumbai, Pune & Bangalore in limited time
• Keep FANS involved on day to day basis
• While the focus was on Mango Festival, brand awareness and promotion was very necessary.
• Increment in Fan Base and general people talking about it
• As many of the other Thali Restaurant brands , we had to create a unique mix of activities that attract people from all regions of India.
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The thought…
• Promote the Introduction of new mango dishes in the Thali for the whole month
• Make people crave for Mangoes and target people who are mango lovers to visit our store.
• The activities need to be bifurcated in two main campaigns; 1: Show your Craziness for mango & 2: Mango Tango
• In the initial period the focus shall be on the general activities and recipe quiz , this generated users interest on the page which increased the participation in the major campaigns.
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It begins…
Craziness for Mangoes…
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Fans Participation
What for the fans?
Craziness for Mangoes… • This Campaign was focused on inviting people to celebrate
“Aamotsav” with Panchavati Gaurav
• To have user generated content which increased the number of people talking about the brand
• We asked fans to share their craziness for mango on our Facebook wall
• People wrote funny and different comments on the contest post
• Best comments won Thali coupons from Panchavati Gaurav
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Continued with…
Mango Tango…
Cover Page
Campaign Launch
What was the campaign about..
• This Campaign made the fans shake their legs
• We asked fans to upload a dance step to show their love
for mango
• The one with maximum entry will win a Holiday for
2days & 3 nights and Thali vouchers.
• Mango –Tango was a successful campaign with lot of
entries from the fans
• People liked, shared and commented on the entries and
also tagged their friends.
Creative for the Campaign
Growth in fans
Growth in people talking about the brand
Results..
• Increase in Facebook fans by 4000+
• Increased in number of people talking about by 1000+
• Increased brand awareness!
• Increased happy Customers!!
Maharashtra Navi Mumbai. 400705.
Tele: +91-22-27701807 Mobile: +91-9029392000/8691959186
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