aaha · • free website listing in the advertiser index • bonus circulation at all major...
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2 0 2 0 A A H A M E D I A K I T
AAHA.ORG/VENDORS
1 INTRO AA
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WE ARE AAHAWe are focused on propelling veterinary medicine forward
We hold high standards. A commitment to continually raising the bar puts our members in a class of their own, and they rely on AAHA’s award-winning publications, renowned continuing education, and cutting-edge resources to drive their practices—and the profession—forward. Our members are dynamic, forward-thinking decisionmakers. They don’t stop at “good enough,” and neither do we.
We are focused on your success.We are focused on propelling veterinary medicine forward. Are you?
*Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019**As of July 1, 2019
2 STATS AA
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total annual purchasing power*
AAHA-accredited and pre-accredited practices**
veterinary professionals**
more than nonmembers*
AAHA members’ total average yearly income per practice is
$2 BILLION
4,517
42,080
$501,782
Focus on what AAHA can do for you
AAHA MEMBERS
Veterinarians – 15,232Veterinary assistants and support staff – 14,432Veterinary technicians – 6,303Practice managers – 3,979Other – 2,134Total Members – 42,080
20,000
15,000
10,000
5,000
3 EDITORIAL CALENDARS AA
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EDITORIAL CALENDARSFocus on topics that matter to your audience
TRENDS CALENDAR
JanuaryFeline medicineCustomer serviceParasitologyBonus circulation: VMX
FebruaryStem cellsDentistryBiosecurity & infection controlBonus circulation: Western
MarchCBDEmergency careLab equipment
AprilComplementary medicinePM softwareAnesthesia & monitoring
MayNutrition scienceLaser therapySocial media
JuneThe Human IssueLeadershipErgonomics in the workplaceStaffing & HR issues
JulyCulture creation BehaviorTechnologyBonus circulation: AVMA, Fetch
AugustLaser therapy DermatologyPet insurance
SeptemberCustomer servicePain managementOrthobiologicsBonus circulation: Connexity by AAHA
OctoberOncologyFeline medicinePreventive care
NovemberThe Technology IssueArtificial intelligenceVirtual realityEcommerce
DecemberMarketingRetirement planning & servicesNutrition
4 EDITORIAL CALENDARS AA
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TRENDS AND JAAHA REPRINTS
Customize articles with your company logo. Contact Stephanie Pates for more information at [email protected].
JAAHA CALENDAR
January/FebruaryOncologyClinical pathologyCardiologyBonus circulation: VMX, Western
March/AprilAnesthesia & monitoringRadiology & imagingDermatology
May/JuneSoft tissue surgeryOrthopedicsRadiology & imaging
July/AugustCardiologyToxicologyEmergency & critical careBonus circulation: AVMA, Fetch
September/OctoberUrologyInfectious diseasesSoft tissue surgeryBonus circulation: Connexity by AAHA
November/DecemberOncologyEmergency & critical careNeurology
5 PRINT AA
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TRENDSMAGAZINEFocus on practice management
The premier business and practice management magazine for veterinary professionals, Trends offers:
• Fresh perspectives on timely industry topics• Best business practices to improve daily
hospital operations• Proven strategies to enhance patient care • JAAHA abstracts• Single-theme issues
Published monthly, Trends is also available online to members and subscribers.
Why advertise in Trends? • Distributed monthly to AAHA members and
subscribers • Free website listing in the Advertiser Index • Bonus circulation at all major conferences
increases your exposure to members and nonmembers alike
A new offering in 2019, AAHA Marketplace in Trends magazine is designed to fit any size budget with multiple sizes to choose from.
Additional advertising opportunities:
53% save their copies for future reference* 46% take action after seeing an ad* 60% share their copy with others*Trends online receives over 1,500 average impressions per month**
*From the 2017 Trends magazine and JAAHA Readership Survey, conducted by Readex Research
**Dec. 2018 – May 2019
• False covers
• Belly bands
• Postcards
• Sticky notes
• Inserts
• Polybags
• Micro ads
• Custom content booklets
• Posters
• Digital advertising
OVER
30,500SUBSCRIBERS
6 PRINT AA
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JOURNAL OF THE AMERICAN ANIMAL HOSPITAL ASSOCIATION (JAAHA)Focus on innovative veterinary medicine
Reach over 6,100 of the top veterinary decision makers when you advertise in JAAHA. Available in print and online, AAHA’s bimonthly, peer-reviewed medical journal features AAHA guidelines as well as original studies and case reports of interest to practitioners.
Accessible to all members, JAAHA online averages over 42,000** impressions per month and receives nearly 28,000** average monthly abstract views.
BONUS: Reach your audience with a false cover or belly band!
53% save their copies for future reference* 83% take action after seeing an ad* 65% share their copy with others*
*From the 2017 Trends magazine and JAAHA Readership Survey, conducted by Readex Research
OVER
6,100SUBSCRIBERS
**Dec. 2018 – May 2019
7 DIGITAL AA
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NEWSTATFocus on the latest veterinary news
Covering industry trends and breaking news, innovative new research and technology, and legislative updates, AAHA’s NEWStat website and weekly e-newsletter keep a finger on the pulse of current events that matter to the veterinary community.
NEWStat E-NewsletterMore than 32,000 subscribers* 17% clickthrough rate *
NEWStat Website176,968 pageviews*3:15 spent on articles*
*E-newsletter Nov. 2019-April 2020, Website Dec. 2018-May 2019
Consider advertising or contributing an educational article for inclusion in our weekly NEWStat e-newsletter.
8 DIGITAL AA
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DIGITALADVERTISINGFocus on technology
It’s 2020 and online advertising is no longer a side note. Take your brand front-and-center with AAHA’s digital advertising and sponsorship opportunities, which include:
• JAAHA online advertisements• NEWStat educational articles and advertisements• Professional website advertising• NEW! AAHA Learning – AAHA’s online learning platform for
members and non-members• Branded product email to AAHA members (Strategic Alliance
Program only)
MAILING LISTSFocus on reaching your audience
Target the best of the best with direct mail sent to a list of our members tailored specifically to meet your business’ needs.
• Member type (accredited or individual) • Individual type (medical director,
practice manager, etc.) • Practice size (based on number of
veterinarians) • Contacts (based on location)
9 CUSTOM CONTENT AA
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CUSTOM CONTENTFocus on what’s important to you
Want even more options? These valuable opportunities allow you to work with us to create unique content that engages professionals and pet owners alike. Options include:
• Polybagged or tipped-in custom booklets in Trends • Targeted articles and advertisements in NEWStat • Roundtable discussions polybagged or appearing in Trends • Cobranded products from AAHA Press • Posters or wall clings mailed with Trends or hand delivered by your
sales team • Social media campaigns highlighting your educational message • Guidelines sponsorship• Content for pet owners
Our top-notch creative team will work with you to create effective messaging and a custom design for published items! Contact the sales team for more information and pricing.
10 STRATEGIC ALLIANCE PROGRAM AA
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STRATEGIC ALLIANCE PROGRAMFocus on working together
Gain exclusive access to the veterinary profession’s top practices all year long with your Strategic Alliance Program membership. Featuring flexible options, straightforward budgeting, and lasting value, this program is sure to help your business reach new levels of success.
Strategic Alliance Program membership includes: • Corporate AAHA membership• Quarterly reports personalized by member activity• Use of the AAHA Strategic Alliance Program logo• Website recognition• AAHA member mailing list (1)
Strategic Alliance members may also receive:• An invitation to participate in Connexity 2020• Opportunities to sponsor AAHA guidelines and
strategic initiatives• A commercial email to AAHA members• A social media campaign through AAHA's channels• Other sponsorship or advertising opportunities
11 STRATEGIC ALLIANCE PROGRAM AA
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DIAMOND PLATINUM GOLD EMERALD SILVER GARNET BRONZE COPPER
Strategic Alliance Program membership $49,000 $40,000 $37,000 $32,000 $29,000 $27,000 $25,000 $22,250
Trends advertising $50,000 $50,000 $45,000 $20,000 $12,000 $10,700 $8,000
JAAHA advertising $10,000 $10,000 $5,000
Digital advertising $26,000 $24,000 $20,000 $10,000 $6,000 $6,000 $3,500
Connexity sponsorship and advertising $50,000 $50,000 $35,000 $20,000 $10,000 $5,000
Connexity exhibit booth $5,000 $5,000 $5,000 $5,000 $5,000 $3,300
Guidelines or strategic initiative programs $30,000 $30,000 $30,000 $30,000
Additional opportunities $193,000 $95,000 $21,000 $18,000 $17,000 $13,000 $9,500 $8,250
Total value $413,000 $304,000 $198,000 $135,000 $79,000 $65,000 $46,000 $30,500
Your cost $350,000 $250,000 $150,000 $100,000 $50,000 $35,000 $20,000 $10,000
12 RATES AA
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RATESFocus on the bang for your buck
13 RATES AA
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ADVERTISING 1X 3X 6X 8X 12X
Full spread $8,825 $8,275 $7,825 $7,450 $7,075 16.75" 10.875" bw: $4,675 bw: $4,375 bw: $4,125 bw: $3,925 bw: $3,725
Full page $4,450 $4,175 $3,950 $3,750 $3,575 8.375" 10.875" bw: $2,350 bw: $2,200 bw: $2,075 bw: $1,975 bw: $1,875
Premium position* $4,550
1/2 page horizontal $3,000 $2,800 $2,625 $2,475 $2,325 7.875" 5" bw: $1,575 bw: $1,475 bw: $1,375 bw: $1,300 bw: $1,225
1/2 page vertical $3,000 $2,800 $2,625 $2,475 $2,325 3.75" 10.375" bw: $1,575 bw: $1,475 bw: $1,375 bw: $1,300 bw: $1,225
1/4 page vertical $2,425 $2,275 $2,150 $2,050 $1,950 3.75" 5" bw: $1,275 bw: $1,200 bw: $1,125 bw: $1,075 bw: $1,025
2/3 page vertical $3,750 $3,500 $3,300 $3,150 $3,000 5" 10.375" bw: $1,975 bw: $1,825 bw: $1,725 bw: $1,650 bw: $1,575
1/3 page vertical $2,650 $2,475 $2,325 $2,225 $2,125 2.625" 10.375" bw: $1,400 bw: $1,300 bw: $1,225 bw: $1,175 bw: $1,125
1/6 page vertical $1,600 $1,500 $1,400 $1,325 $1,250 2.625" 5" bw: $850 bw: $800 bw: $750 bw: $700 bw: $650
All sizes are width by height. All rates quoted in US dollars. *Premium position includes inside front cover, inside back cover, or back cover full-page ad.
COVERS 31,000 + 1,000 DETAILS
False cover, 1-page $5,650 $100 Removable; tip-on; one-sided
False cover, 2-page $6,275 $100 Removable; tip-on; double-sided
Gatefold $7,050 $105 Bind-in
Zgate $9,100 $130 Bind-in
French door $11,400 $155 Bind-in
All options are 4-color process on 119# gloss. All rates quoted in US dollars. Gatefold: Cover opens to the right and folds out to reveal additional pages. Zgate: Cover opens from the left to reveal an additional two-page spread.French door: Cover opens from the middle to reveal your advertising message underneath.
INSERTS 31,000 + 1,000 DETAILS
2-page insert $2,925 $50 Bind-inadd vertical perf $375 Removable; perforated
4-page insert $3,450 $50 Bind-in
4-page gatefold $3,950 $55 Bind-in Perf-out poster add $375 Removable; perforated
8-page insert $4,475 $65 Bind-in
8-page poster $8,250 $65 Removable; tip-on; quarterfold
8-page Quadalog $8,500 $80 Removable; tip-on
12-page magnastrip $11,325 $235 Removable; saddle-stitched
16-page insert $8,750 $130 Bind-in
24-page magnastrip $14,425 $285 Removable; saddle-stitched
4-color process on 70# gloss coated.
BELLY BANDS 31,000 + 1,000 DETAILS
18.5" x 5" $6,050 $130 One-sided
4-color process on 80# gloss coated.
POLYBAGGING 31,000 + 1,000 DETAILS
Up to 15 pages $3,750 $105 Additional postage costs will apply
16–48 pages $3,975 $125 Additional postage costs will apply
Onserts must be machinable and preapproved. Maximum trim size 8.375" 10.875".
POSTCARDS 31,000 + 1,000 DETAILS
5" 3 7" card $2,800 $30 Blow-in or bind-inPerf bind-in $3,150 $35 Removable; perforated
6" 3 7" card $2,875 $30 Blow-in or bind-inPerf bind-in $3,225 $35 Removable; perforated
4-color process on 100# gloss coated. All sizes are width by height. All rates quoted in US dollars. Tip-on: Attached with removable glue.Bind-in: Affixed directly to the magazine binding.Blow-in: Loosely inserted between pages.Magnastrip: Removable saddle-stitched insert with tip-on strip bound into the magazine. Available in a variety of sizes and page counts.Quadalog: Removable mini booklet with tip-on strip bound into the magazine. Available in a variety of sizes and page counts.
TRENDS
14 RATES AA
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PRINT ADVERTISING 1X 3X 6X
Full page
8.375" 10.875"$1,475 $1,300 $1,175
Premium
Rate plus $580$2,200 $1,950 $1,775
False cover
8.375" 10.875"$4,625
119# gloss; 4/4; tip-on and binding
All sizes are width by height. All rates quoted in US dollars.
DIGITAL ADVERTISING 2 MONTHS 6 MONTHS 12 MONTHS
Banner $1,350 $1,200 $1,100
Tower $1,200 $1,100 $1,000
Button 1 $600 $500 $400
Button 2 $600 $500 $400
Rates are per month based on monthly postings. All rates quoted in US dollars.
SIZE (COLUMN INCHES) 1X 3X 6X 12X
3.5 x 1 $165 $150 $130 $100
3.5 x 2 $325 $300 $260 $200
3.5 x 3 $500 $450 $400 $350
3.5 x 4.125 $700 $640 $560 $430
3.5 x 5.25 $900 $820 $715 $550
3.5 x 6.25 $1000 $900 $780 $600
3.5 x 7.25 $1200 $1100 $960 $740
3.5 x 8.375 $1300 $1180 $1020 $780
AAHA MARKETPLACE NEWSTAT
AAHA LEARNING
MAILING LISTJAAHA
DIGITAL ADVERTISING 2 MONTHS 6 MONTHS 12 MONTHS
Leaderboard* $5,850 $5,150 $4,675
Rectangle $2,725 $2,400 $2,175
Button $1,350 $1,200 $1,075
* Leaderboards will appear at the top of the website and be rotated within the e-newsletter. Rates are per month based on monthly postings. All rates quoted in US dollars.
DIGITAL ADVERTISING 2 MONTHS 6 MONTHS 12 MONTHS
Middle banner $1,350 $1,200 $1,100
Side banner $1,200 $1,100 $1,000
Rates are per month based on monthly postings. All rates quoted in US dollars.
NUMBER OF NAMES 1x rental
First 3,000 names $650
Additional names (per 1,000) $150
All rates quoted in US dollars.
15 DEADLINES AA
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DEADLINESFocus on time
TRENDS & AAHA MARKETPLACEISSUE INSERTIONS ART MATERIALS MAIL DATE
January 11/18/19 11/22/19 12/18/19
February 12/23/19 12/30/19 1/22/20
March 1/22/20 1/28/20 2/19/20
April 2/20/20 2/26/20 3/18/20
May 3/25/20 3/31/20 4/24/20
June 4/23/20 4/29/20 5/22/20
July 5/20/20 5/27/20 6/17/20
August 6/24/20 6/30/20 7/22/20
September 7/22/20 7/28/20 8/19/20
October 8/26/20 9/1/20 9/23/20
November 9/24/20 9/30/20 10/21/20
December 10/22/20 10/28/20 11/18/20
JAAHAISSUE INSERTIONS ART MATERIALS MAIL DATE
Jan/Feb 11/13/19 11/20/19 12/30/19
Mar/Apr 1/22/20 1/29/20 2/24/20
May/Jun 3/19/20 3/26/20 4/27/20
Jul/Aug 5/19/20 5/27/20 6/29/20
Sep/Oct 7/22/20 7/29/20 8/31/20
Nov/Dec 9/16/20 9/23/20 10/26/20
JAAHA ONLINE/NEWSTAT/AAHA LEARNINGISSUE INSERTIONS ART MATERIALS
January 12/20/19 12/23/19
February 1/24/20 1/27/20
March 2/21/20 2/24/20
April 3/23/20 3/25/20
May 4/22/20 4/24/20
June 5/22/20 5/26/20
July 6/22/20 6/24/20
August 7/24/20 7/27/20
September 8/21/20 8/24/20
October 9/22/20 9/24/20
November 10/17/20 10/19/20
December 11/20/20 11/23/20
Ads are purchased on a calendar month basis. NEWStat e-newsletters are delivered weekly on Thursdays, and remain on the blog for a month following e-newsletter distribution.
16 AD SPECS AA
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Full spread (2 pages)Full page
1/4 page
1/6 page
1/2 page horizontal
1/3 page
2/3 page
1/2 page
vertical
AD SPECSFocus on the details
Trim size 8.375" x 10.875"
Live area 0.25" from trim
Bleed 0.125" extended beyond trim
Gutter loss 0.125"
Line width minimum 0.25 point thick
File format
PDF with bleed and crop marks; transparency flattenedOther acceptable formats include Adobe InDesign*, EPS†, TIF
Color modeCMYK or grayscale; SWOP standards apply; do not embed ICC profiles
Image resolution 300 dpi (minimum)
Fonts OpenType or PostScript only
Total area coverageDo not exceed 320% for the darkest area of an image
False cover Request the template file
*Package with fonts and images and compress to zip file.† Convert text to outlines for Adobe Illustrator files before submission.
SPECIFICATIONS
TRENDS AND JAAHA
AD SIZE BLEED TRIM SIZENONBLEED TRIM SIZE
Full page and false cover*
8.375" 10.875" with bleed: 8.625" 11.125"
7.875" 10.375"
Full spread (2 pages)
16.75" 10.875"with bleed: 17" 11.125"
16.25" 10.375"
1/2 page horizontal
8.375" 5.4375" with bleed: 8.625" 5.6875"
7.875" 5"
1/2 page vertical
4.1875" 10.875" with bleed: 4.4375" 11.125"
3.75" 10.375"
2/3 page5.5" 10.875" with bleed: 5.75" 11.125"
5" 10.375"
1/3 page2.9375" 10.875" with bleed: 3.1875" 11.125"
2.625" 10.375"
1/4 page 3.75" 5"
1/6 page 2.625" 5"
All sizes are width by height in inches. *Request the template file.
See Rates page for AAHA Marketplace sizes.
17 AD SPECS AA
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NEWStat leaderboard (website and e-newsletter)
Rectangle
Button
NEW
Stat
web
ad
size
s
Button
Rectangle
NEW
Stat
em
ail a
d si
zes
NEWStat mobile (all ad sizes)
JAAHA tower
JAAHA button
JAAHA banner
Middle banner
Side Banner
AA
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g
FILE FORMAT GIF*, SWF*, JPG, OR PNG
File size 40k (60k if animated) maximum*
Color mode RGB
Image resolution 72 dpi
Animation* Maximum 15 seconds total length; 3 loops; 24 fps
Audio None
*AAHA Learning does not support GIF or SWF files. File size for AAHA Learning is 2mb.
Best practice: For times when the user’s browser does not support creative functionality (i.e., Flash™, HTML5), provide a standard image file.
DIGITAL
NEWSTATPlease submit three files for each ad sized for website, e-newsletter, and mobile.
AD SIZE WEB EMAIL MOBILE
Leaderboard 728 90 728 90 300 50
Rectangle 300 250 120 250 300 50
Button 300 90 120 90 300 50
* Leaderboards will appear at the top of the website and be rotated within the e-newsletter. All sizes are width by height in pixels.
JAAHA ONLINEAD SIZE WEB
Banner 468 60
Tower 160 600
Button 180 150
All sizes are width by height in pixels.
AAHA LEARNINGAD SIZE WEB
Middle banner 900 150
Side banner 425 150
All sizes are width by height in pixels.
18 RESOURCES AA
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RESOURCESFocus on getting what you need
FILE SUBMISSIONaaha.org/[email protected]
CREATIVE [email protected]
AD SPECS, RATE CARDS, AND INSERTION [email protected]
TRENDS AND JAAHA [email protected]
Agency commissionCommission to recognized advertising agencies is 15% (not applicable to development charges). Commissions are allowed only on invoices paid within 30 days.
DiscountsDiscounts are available through special package pricing only. Please call AAHA’s National Sales Manager Stephanie Pates for more information.
Acceptance of advertisingAll advertisements are subject to AAHA’s approval and AAHA reserves the right, in its sole discretion, to refuse to accept any advertising and/or to cancel, remove, discontinue, or withdraw approval of any advertising after its publication or appearance. In the event that AAHA exercises this right, it will notify the advertiser and adjust the final billing to reflect any time the advertising did not appear.
LiabilityNotwithstanding to whom bills are rendered, Advertisers, Agency, and Service, jointly and severally shall remain obligated to pay AAHA the amount of any bills rendered by AAHA within the time specified and until payment in full is received by AAHA. Payment by Advertiser to Agency or to Service, or payment by Agency to Service shall not constitute payment to AAHA.
Third-party ad providersIn order to protect our members’ privacy and to maintain control of which cookies are set on our members’ browsers while visiting AAHA websites, AAHA will not accept advertising tags from third-party ad providers. We will only accept the physical graphic files (GIF, JPG, etc.) and a link to the advertiser’s website as detailed in the media kit for each of the corresponding sites or e-newsletters.
19 CONTACT AA
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CONTACT
AAHA.ORG/VENDORS
Focus on connecting with the right people
JANICE TRUMPETER, DVM STEPHANIE PATES
JUDI KODNER CASEY SEAN THOMAS
JENNIFER BEIERLE
Deputy Chief Executive Officer National Sales Manager
Corporate Programs and Advertising Specialist Advertising and Sales Manager
Advertising Specialist
Strategic Alliance Program, sponsorship 720-963-4430 [email protected]
Advertising sales, conference advertising sales, Strategic Alliance Program, sponsorship 866-450-2828 [email protected]
Strategic Alliance Program, sponsorship877-845-9696 [email protected]
Advertising sales720-963-4435 [email protected]
Advertising materials, mailing list sales Strategic Alliance Program, advertising 720-963-4439 [email protected]