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fill your fridge with the

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AA REALLY BIG

GOOD STUFF

It might be a name but it is also

Welcome to The Better Drinks Co.

a promise. Our name instantly puts pressure on us to be better and gives us something to live

up to. It forces us to look at everything we do and do it better. It means we aim to provide a better range

and give everyone a better choice, whenever they are thirsty, wherever they are and

whatever they are doing. We live or die on the taste, the quality and the

moments our products deliver. So we aim to make sure our products are

always better than the rest. In short it means being better at everything we

do because that’s what a better company does.

www.betterdrinks.co.nzwww.betterdrinks.co.nz

REFRESHINGLY REAL, NATURALLY BREWED

TO CONTINUE THE 5000 YEAR OLD TEA TRADITION. A COMPANY FOR THE 21ST CENTURY AND BEYOND.

CHARLIE’S WAS CREATED BY 3 GOOD MATES BACK IN 1999 WITH THE SIMPLE PROMISE OF MAKING BETTER

DRINKS BY ALWAYS USING REAL INGREDIENTS AND NEVER USING JUICE CONCENTRATES. THIS PHILOSOPHY REMAINS

TRUE TO THIS DAY! JUST THE GOOD STUFF!

SINCE 1986 PHOENIX ORGANIC HAVE BEEN DOING WHAT COMES NATURALLY-

CRAFTING DELICIOUS DRINKS USING ONLY THE BEST ORGANIC INGREDIENTS.

MADE IN NZ USING THE HIGHEST QUALITY INGREDIENTS – WITH THE CONVENIENCE OF SIX MONTHS SHELF LIFE. TI TONICS ARE LOW SUGAR, HIGH ANTIOXIDANT, NATURAL

HEALTH TONICS...JUST WHAT THE DOCTOR ORDERED!

OOur BRANds

We are the organic originals pioneering We are the organic originals pioneering the first ever range of organic goodness the first ever range of organic goodness 30 years ago, when three friends set out 30 years ago, when three friends set out to make natural, organic drinks with a to make natural, organic drinks with a splash of soul. We have seen many things splash of soul. We have seen many things come and go, but we aren’t a herd of come and go, but we aren’t a herd of bearded hipsters. We rather lead than bearded hipsters. We rather lead than follow and our confidence comes from follow and our confidence comes from being the originals. We’ve spent the last being the originals. We’ve spent the last three decades crafting better ways to do three decades crafting better ways to do things, without cutting corners. Now and things, without cutting corners. Now and again we pop our head up to see what again we pop our head up to see what fads are making a guest appearance then fads are making a guest appearance then we get back to perfecting our craft. We’ll we get back to perfecting our craft. We’ll stay refreshingly real for another 30 years.stay refreshingly real for another 30 years.

Sparkling water, infused with fruit juice. No

GE ingredients or added sugar (Less than

half the calories of leading soft drinks).

290ml bottles available in Cranberry, Lime & Apple;

Watermelon, Limeflower & Apple; Ginger, Lemongrass

& Apple; Feijoa, Lemon & Apple; Apple & Lemon.

Organic fruit juices with no added sugar, no artificial flavours

or preservatives and no GE ingredients.

275ml bottles available in Orange & Mango; Apple & Feijoa; Apple & Guava; Mango & Passion;

Peach & Raspberry; Apple; Blackcurrant; Apple & Pear; Beetroot & Ginger.

SPARKLING INFUSED WATERSOrganicOrganic

FRUIT JUICESOrganicOrganic

Pure, light, sparkling mineral water that

cleanses the palate. Artesian water which

surfaces from one of New Zealand’s

deepest aquifers at the Otakiri Springs.

300ml & 750ml Bottles.

Chai – we batch brew tea and freshly

ground spices to create Chai concentrate.

An easy solution for all baristas.

Lemon Toddy – fresh lemon, honey

and ginger concentrate which

creates a delicious winter warmer.

500ml Bottle available in Chai;

Lemon Toddy.

www.phoenixorganics.co.nz

PhoenixDrinks

All of our sodas are made from organic ingredients and have sugar

levels below 10%, we also have a new Zero Sugar Cola offering.

Our traditional Cola is caffeine free and made with real

Kola Nuts, and our Ginger Beer is batch brewed over 4 days.

330ml bottles available in Cola; Zero Sugar Cola; Lemonade; Ginger Beer;

Lemon, Lime & Bitters; Orange Fizz; Raspberry Fizz.

Organic Cola and Ginger Beer also available in 4 pack cluster.

GoodGoodENERGY

SODASOrganicOrganicAn organic energy drink without the

nasties. Natural caffeine from green

coffee beans, natural guarana

extract and made with real

pomegranate juice.

250ml Botle.

ArArtesianesianSPARKLING WATER

Hot BEVERAGES

No dairy, no gluten, no added sugar, no

preservatives, no concentrate (ever)

– it’s just the good stuff!

With 2 servings of fruit

squashed in a 300ml bottle.

300ml & 1L bottles available in

Spirulina; Mango & Coconut;

Berry & Acai; Kiwi, Aloe & Kale.Top notch Fruit Juices made without

concentrate, added preservatives or added

cane sugar. Our OJ is made from Valencia

Oranges with a little Vitamin C added.

Orange available in 300ml, 500ml and 2L.

Apple available in 300ml.

With 30% less sugar than leading

full sugar soft drinks, Honest Fizz is

made from real fruit juice and

sweetened using natural stevia*.

350ml cans available in Lemonade;

Orange Mango; Raspberry; Feijoa.

We’ve had a crack at making a

better cola – using natural stuff

like real Kola Nuts and Malt.

As an added bonus it’s lower

in sugar too**.

350ml cans available

HONEST FIZZ

WE ARE BUILT AROUND BEING HONEST AND

INNOVATIVE IN ALL WE DO AND SAY, CALLING

THINGS AS THEY ARE AND CHALLENGING THE STATUS

QUO FOR THE BETTER. WE WERE BORN BACK IN 1999

PHILOSOPHY REMAINS TRUE TO THIS DAY. OUR RANGE OF

WITH THE PROMISE OF MAKING HONEST BEVERAGES

WITHOUT THE USE OF JUICE CONCENTRATES. THIS

PRODUCTS ALL HAVE 12 MONTHS SHELF LIFE, WITHOUT THE USE OF ARTIFICIAL INGREDIENTS, PRESERVATIVES OR CONCENTRATES… EVER!

OUR CHARLIE’S FAMILY HAS GROWN AS WE SEEK TO OFFER PEOPLE

BETTER OPTIONS – WHATEVER THEIR DRINK OF CHOICE & NOW

COOLERS. WATCH THIS SPACE …WE HAVEN’T FINISHED YET!!NEW CATEGORIES WITH OUR FAMOUS QUENCHERS AND COCONUT

INCLUDES JUICE, SMOOTHIES, FIZZ, WATER, CHARLIE’S KIDS

JUICE DRINKS AND COCONUT WATER. WE HAVE ALSO PIONEERED

HONEST JUICES

FRUIT FIX SMOOTHIES

STRAIGHT UP

COLA

*Honest Fizz sparkling fruit drinks contain less sugar than leading full sugar soft drinks.

**This cola contains less sugar than leading full sugar soft drinks.

OLD FashionedQUENCHERSOur Quenchers are a classic blend of

not from concentrate fruit juices, natural

cane sugar and water, creating a simple

and refreshing thirst quencher.

500ml & 1.5L bottles available in Mango Orange;

Lemonade; Raspberry Lemonade; White Peach

& Passionfruit; Limeade (only available in 500ml).

A 50/50 blend of not from concentrate

Juice and Pure Water. Perfect for younger

taste buds containing 100% of their

Vitamin C RDI. Lunchbox friendly, with no

added sugar, artificial colours or

preservatives.

200ml pouches available in Orange Juice; Apple Juice;

Blackcurrant & Apple Juice.

Our eco bottle is made from plants

not oil and bottled at source with

NZ Spring water. We guarantee this

bottle contains no Bisphenol A (BPA).

650ml bottle.

Our Coconut Coolers are a natural

blend of real fruit juice (no concentrate

here), pure water, a bit of cane sugar

and a dash of coconut water. Lower in

sugar than regular Charlie’s Juice.

500ml & 1.5L bottles available in Mango & Peach

Passion; Raspberry & Pomegranate.

Value spring water (bottle made

from 100% recycled materials).

600ml bottle.

CHARLIESDRINKSWWW.CHARLIESDRINKS.COM

WATERSPRING

WATERHONEST

COCONUTHONEST

WATER100% pure coconut water, with no

added sugar and not from concentrate.

Our coconut water contains essential

electrolytes and is gluten free.

330ml carton.

CoolersCOCONUT

DRINKSJUICEFor Kids

Orange

2L

Orange

1L

Apple

2L

Pineapple

2L

Cranberry

2L

Tomato

2L

Mango

2L

Guava

2L

Feijoa

2L

Green

Kiwi 2L

Low Pulp

Orange 2L

Lemon500ml Lime

Earl

Grey

English

Breakfast

Premium

Green

Jasmine

Blossom

Chamomile Lemon

Ginger

Peppermint Wild

Raspberry

Made in New Zealand

using the highest quality

ingredients – with the

convenience of six

months shelf life.

Refreshingly real,

naturally brewed.

500ml bottle available in Peach; Lemon.

Ti Tonics are low sugar, high

antioxidant, natural health tonics

...Just what the doctor ordered.

350ml bottle available in Blueberry; Mango;

Nectarine; Pomegranate.

A range of premium quality bag tea.

Including black teas, green tea and

herbal tea.

All available in 30 x bags.

What we

you put inside

Your bbetter fridge

recommend

*These planograms are a guideline, actual variants may vary in your Better Fridge.

SANDEN 120

Heigh

t –

960m

m /

Width

– 5

25mm

/ D

epth –

510mm

(holds approx. 3 cases(holds approx. 3 casesof product)of product)

Fv280 (280L UNIT)

Heigh

t –

1612m

m /

Width

– 4

95mm

/ D

epth –

610mm

(holds APPROX. 12 cases(holds APPROX. 12 casesof product)of product)

Sk650 (650L UNIT)

Heigh

t –

2195m

m /

Width

– 74

0mm

/ De

pth –

720m

m

(holds 25-30 cases(holds 25-30 casesof product)of product)

SALES INCREASE ON AVERAGE BY AN SALES INCREASE ON AVERAGE BY AN ADDITIONAL 24ADDITIONAL 24 IF YOUR FRIDGE IS IF YOUR FRIDGE IS FORWARD FACING NEAR THE FOOD/MENU.FORWARD FACING NEAR THE FOOD/MENU.

Superior Location:Superior Location:Visible upon entry to your store.

Locating our fridge next to or near your food area.

Allowing consumers to access to the fridge

will encourage impulse buys and self-service

efficiencies.

Fridge Fully Stocked:Fridge Fully Stocked:Makes the fridge look more appealing to your customer.

Ensures the fridge is full with backup of our proven core lines.

Ensures a missed sale doesn’t occur due to an out of stock.

How we recommend you maximise your better fridgebetter fridge

Maintaining the recommended Maintaining the recommended planogram, with appropriate stock planogram, with appropriate stock weight results in creating an overall weight results in creating an overall appealing and wellappealing and well-presented fridge.presented fridge.

Correct Range:Correct Range:Ideal to have top sellers specific to your business and customers.

Beverage range consistently organised and in order, which creates a

high level of presentation and entices customers towards the beverages.

Creates a process for your staff to efficiently notice when certain

products are running low minimising the risk of stock outs.

The sales rep is your point of contact for expertise on the range which

works for customers similar to your business, also understanding local

favourites likely to sell within the area your business is based.

Staff Engagement:Staff Engagement:Educate your staff making them familiar with your range and

encourage recommending our drinks to your customers.

Listing beverages on your menu will get your

customers thinking about purchasing a beverage.

What MAKES HAVING ONE OF OUR fridgeS ‘better’? HONESTLY!

OUR CUSTOMERS SELL ON AVERAGE MORE OUR CUSTOMERS SELL ON AVERAGE MORE CHARLIE’S AND PHOENIX BEVERAGES WHEN A CHARLIE’S AND PHOENIX BEVERAGES WHEN A FRIDGE IS ONSITE, COMPARED TO BEING FRIDGE IS ONSITE, COMPARED TO BEING BEHIND THE COUNTER OR IN ANOTHER FRIDGE.BEHIND THE COUNTER OR IN ANOTHER FRIDGE.

what types of fridges are available