Chair:

Duncan Bradshaw, Director of Memberships, Stonewall

Speakers:

Kris Phelps, Group Manager Stonewall - Hayley Parker, D&I Manager

Asda - Lucy Malarkey, Deputy Director Gentoo

A3: Devising your inclusion strategy

Group Manager, Stonewall

@KD217P

Kris Phelps

3

Embedding LGBT strategy

Research

Implement

Communicate Monitor

Evaluate

4

• Listen to LGBT staff and allies

• Engage board and senior members of staff

• Tailored communications to middle managers

• Be realistic

Embedding LGBT strategy

5

• Show case diversity stats internally & externally

• Offer career development opportunities to your LGBT staff

• Start at ‘grass roots’ encourage teams to reach out to

schools

• Engage recruitment teams

Embedding LGBT strategy

D&I Manager, Asda

@hayleyparker99

Hayley Parker

What is the point?

• Clear direction

• Sustainable change

• Alignment01

Where to start?

• Evidence

• Audit

• Listen!02

How to make it land?

• Engage stakeholders

• Core values/concepts

• Communications – bring to life!03

Leadership and Engagement – Privileged and Confidential8

Q5) Define what behaviours and values underpin ‘inclusion’

Consideration Honesty Empathy Kindness

Valuing diversity

Integrity Respect Open mind

Understanding EqualityNot

judgementalFairness

TeamworkCommunication Value others’

opinionsNo favouritism

or cliques

Leadership and Engagement – Privileged and Confidential9

Mission To be Britain’s most inclusive retailer and employer

Core

principlesInclusive and respectful culture driven by fixing the environment not the

individual and creating sustainable change

Objectives Getting the basics right:

Insight & structural

integrity

Leveraging:

Talent & Inclusion

Winning:

Commercial advantage

Measures Insight & structural integrity

• Workforce and leadership

representation

• Gender balance

• Ethnicity within X% of

local demographics

• Diversity networks 100%

inclusive of formats

Talent & Inclusion

• Engagement and opportunity

scores

• Upward direction of travel

and reduction of distance

between upper and lower

quartile of diverse

segments

• Inclusion score

• Upward direction of travel –

as above

Commercial advantage

• Customer reputation

• Upward direction of

travel across diverse

segments

• Market share of diverse

segments

• Upward direction of

travel across diverse

segments

Customer proposition is a key component

of our desired D&I strategy

01 02 03

Listen

Engage

Personality

Deputy Director, Gentoo

Lucy Malarkey

What we did:

1. Stuck-in

2. Buy-in

3. Creative

4. Repetitive….

15

Getting stuck-in

16

Can of worms….

17

18

19

“Way-aye

Pet…

…. I know

what

bisexual

means….”

Buy-in:

• Selling – why it matters

• Hooks – why me…

• Real people

• Ongoing messages

Real People:

21

Creative:

22

Repetitive:

23

Summary:

• Embedding a strategy is an

active pursuit

• Staff are your greatest

asset!

If at first you

don’t succeed....

26

Questions?