a virtual union among pr agencies in the digital environment

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JK Lee's presentation at the ICCO Summit 2014 in New Delhi

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Page 1: A virtual union among PR agencies in the digital environment
Page 2: A virtual union among PR agencies in the digital environment

“Establish an Alliance through the Digital Network”

Topic

Page 3: A virtual union among PR agencies in the digital environment

Creating One Unified Virtual Independent PR Agency via Digital Networking

Why

Page 4: A virtual union among PR agencies in the digital environment

Global PR Agency VS. Local PR Agency

Each regional office holds avg. 30 staffs Average 30 – 50 staffs

PR Industry Facing Stagnation on its Size

Back-ground

Page 5: A virtual union among PR agencies in the digital environment

Easy to expand overseas with global network

Difficulty in localizing due to complicated headquarter-based process

Thorough understanding of local industry and active communication

Limitation on advancing to overseas market

Global PR Agency VS. Local PR Agency

Back-ground

Page 6: A virtual union among PR agencies in the digital environment

EU

APEC

NAFTA

NEWASIA

BLOCK

Recently Accelerating Asia Economic Block

Back-ground

Page 7: A virtual union among PR agencies in the digital environment

Asiablock

As Acceleration of Asia Block is Increasing, Formation of Network for Independent PR Agency

Will Reinforce All the Limits

Page 8: A virtual union among PR agencies in the digital environment

Forming United Virtual Company Between Independent Agencies

Asiablock

Page 9: A virtual union among PR agencies in the digital environment

Securing human resources from each region

Pursuing $1,000,000 worth project

Diverse specialists and cooperation, Executing big projects

Enhancing PR service volume/quality through Global network and local experts' collaboration

Elevation of PR industry through the formation of Asia PR block

Achievable Goals with the Alliance

Thealliance

Page 10: A virtual union among PR agencies in the digital environment

Achievable Goals with the Alliance

BEFORE AFTER

$ 1,000,000(Size of client budget)

Thealliance

Page 11: A virtual union among PR agencies in the digital environment

How can Independent Agency form a Virtual Company?

Thealliance

Page 12: A virtual union among PR agencies in the digital environment

VirtualCompany

Problem of Old Offline Network

Page 13: A virtual union among PR agencies in the digital environment

VirtualCompany

Answer is Corporate SNS ‘alldependent’

Page 14: A virtual union among PR agencies in the digital environment

VirtualCompany

SNS for Business

CHAT COMMUNITY C2C SNS B2B SNS

Page 15: A virtual union among PR agencies in the digital environment

VirtualCompany

Page 17: A virtual union among PR agencies in the digital environment

What is alldependent?

all-dependent

Page 18: A virtual union among PR agencies in the digital environment

Major Functions of alldependent

all-dependent

SHARE

MESSAGE

GROUP

SEARCH

Page 19: A virtual union among PR agencies in the digital environment

Items to Share via alldependent

Each agency's service details PR case studies and solutions Proposals

Client information Global collaboration project Exchange of HR

all-dependent

Page 20: A virtual union among PR agencies in the digital environment

Expanding PR services with direct communication and sharing global client info and PR case studies

Immediate Networking with low capital and simple process Boundless communication

all-dependent

Page 21: A virtual union among PR agencies in the digital environment

Online Communication Channel+

Data Base Archive

For Unified PR Agencies' Communication and Information Sharing

HumanResource Information Search Communication

Company

Group

What is alldependent?

all-dependent

all-dependent

Page 22: A virtual union among PR agencies in the digital environment

GROUPCreating Groups In Order for AEs All Over the World to Communicate

all-dependent

Page 23: A virtual union among PR agencies in the digital environment

Human Resources Conversation

SEARCH

all-dependent

Page 24: A virtual union among PR agencies in the digital environment

SHARE

ClientInformation

DataReference

all-dependent

Page 25: A virtual union among PR agencies in the digital environment

MESSAGE

all-dependent

Page 26: A virtual union among PR agencies in the digital environment

alldependent Project Collaboration Example

Global Companies

all-dependent

Page 27: A virtual union among PR agencies in the digital environment

1

N(Agency)

Profit

Page 28: A virtual union among PR agencies in the digital environment

alldependent is not made only for Medicom,

But for all independent agencies

all-dependent

Page 29: A virtual union among PR agencies in the digital environment