ZEBRA TECHNOLOGIESCORPORATIONJANUARY 14, 2014

A VIEW OFRETAIL AT ZEBRAINVESTOR PRESENTATION

FORWARD-LOOKING STATEMENT

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Statements made in this presentation which are not statements of historical fact are forward-lookingstatements and are subject to the safe harbor provisions created by the Private Securities LitigationReform Act of 1995. Actual results may differ from those expressed or implied. These statementsrepresent estimates only as of the date they were made. Zebra may elect to update forward-lookingstatements but expressly disclaims any obligation to do so, even if the company’s estimates change.

These forward-looking statements are subject to the risks and uncertainties inherent in Zebra’sindustry, market conditions, general domestic and international economic conditions, and other factors.These factors include market conditions in North America and other geographic regions and marketacceptance of Zebra’s printer and software products and competitors’ product offerings and thepotential effects of technological changes. Other factors include U.S. and foreign regulations thatpertain to electrical and electronic equipment. Profits and profitability will be affected by the company’sability to control manufacturing and operating costs. Interest rates and financial market conditions willalso have an impact on results. Foreign exchange rates will have an effect on financial results. Theoutcome of litigation in which Zebra is involved, and particularly litigation or claims related to allegedinfringement of third-party intellectual property rights, is another factor. In addition, the acquisitionshave risks relating to integrating these companies’ businesses and operations with Zebra’s.Descriptions of the risks, uncertainties and other factors that could affect the company’s futureoperations and results can be found in Zebra’s filings with the Securities and Exchange Commission.In particular, please refer to Zebra’s latest filing of its Form 10-K.

ABOUT ZEBRA

• More than 40 years of technologyexpertise, innovation and industryleadership

• Sales of approximately $1 billion• Diverse customer base, products and

solutions, and geographies• Diverse, growing channels that

are expanding opportunities• A trusted advisor to retailers

for 15 years

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Identify, track and manageassets, transactions and people.

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Enable visibility into theextended supply chain.

Zebra improves customers’ business performancethrough solutions that give their assets a digital voice

ZEBRA POSITIONED FOR GROWTH

• Leading global brand• Broadest products and solutions• Global reach• Technology leadership• Business scale• Financial strength• IoT relevant

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VALUE TO THE CUSTOMER IN TARGETEDINDUSTRIES

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GovernmentTransport

& LogisticsHealthcare

Retail Manufacturing Sports

A NEW BREED OF SHOPPER HAS EVOLVED:THE CONNECTED CONSUMER

Technology Adoption Growth

Enhanced Connectivity

Social Influence

New Technologies

ConnectedConsumer

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THESE CHANGES CREATE A NEWRETAILER REALITY

Omni-Channel Integration

Capitalize on Social with Demonstrated ROI

Leverage Mobile to Drive SalesRetailerReality

Exploding Volumes of Customer Data

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RESULT: CONSUMER EXPECTATION GAP

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ConsumerExpectations

• Ability to interact with retaileranywhere, anytime

• Personalized shoppingexperience

• Consistent experience acrosschannels

• Informed store associatesavailable to help

• Digital access to self-service,when wanted

RetailerReality

• Dated or non-existent wirelessinfrastructure

• Antiquated POS and inventorysystems

• Fragmented experiencesacross channels

• Staffing pressure with no real-time access to information

• Inflexible analog in-storeenvironment

ZEBRA HELPS RETAILERS CLOSE THECONSUMER EXPECTATION GAP

Attract newcustomers

Convert themto buyers

Keep themcoming back

Maintainprofitability

Reducerisk

Uniquecustomer insights

Efficient store andsupply chain operations

Maintain a focus on the retail fundamentals:

Personalized customerengagement

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CORE OPPORTUNITIES

• Supply chain• People solutions• Commerce solutions• A drive for greater software

and service content• Products and solutions that are essential

to efficient store and supply chain operations• Proven solutions for enhancing the shopper experience

and building customer/brand loyalty

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CORE OPPORTUNITIES AND SOLUTIONS

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PCK-Ekiosk Price

management

Shipping/receiving

Stock roommanager

Escortedshopper

CyclecountsCycle

counts

Mobilepayment

ESL(display

data / ZBD)

MobilePOS

(checkout)

Delivery

Mobilepayment

Returns /MOS

Shoelocator/

itemlocator

Shoelocator/

itemlocator

Zatar Link-OS Environment Location Mobile Usage

HART SYSTEMS CUSTOM INVENTORYSOLUTIONS

HART’sRobust Solutions

Creating a Highly Efficient PhysicalInventory Process

Lean Event Driven Physical Inventory Process Design Support – Improves Efficiency And Productivity

The leading provider of technology-driven physical inventory solutions tothe retail industry worldwide – delivering greater accuracy, program controland significant savings.

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CLOUD-BASED REPORTING AND DATAANALYTICS IN A SAAS ENVIRONMENT

Overview of Select Reports Available to Clients

InventoryOverview

ProductivityAnalysis

Corrections AuditTrail Report

Provides, at the store level, a real-time summary of all critical inventory information

User is able to manage the current inventory, analyze a completed inventory or plan for afuture inventory

Displays the total units scanned per hour for each employee

Enables customers to maximize efficiency by providing the granular information to developbest practices

Displays a line-by-line listing of every inventory correction keyed, with the date, time andemployee

Gives full visibility and transparency to information changes, additions and deletions duringthe inventory

Associates scanmerchandise –

transactions aresecurely transmitted to

Hart servers

Department ManagerReports

StoreReports

Division & CorporateReports

Hart SAAS RemoteHosting Servers

(multi-tenant real timearchitecture)

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BREADTH OF OUR CLIENT BASE

Hard LinesBroad Lines Soft Lines Other

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ZEBRA COMMERCE:ZEBRA’S RETAIL SOLUTION STACK

• Zebra Commerce™ bringshardware, software & servicestogether to meet customer’sretail & commerce needs

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ZebraCommerce

Hardware

SoftwareIntegrate &Customize

Services

Payment

Engagement Efficiency

Insight

A LOOK AHEAD

• Zebra is well positioned to benefit from the technologyand social trends affecting retail Internet of Things, Big Data, Cloud Computing Growing consumer class in emerging regions

• Leverage our scale, financial strength and globalpresence

• Increasing software and service content in Zebra solutions• Continued customer diversification within this important

vertical

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