a verified forest practices leader

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POTLATCH CORPORATION MAY 16, 2007 A Verified Forest Practices Leader

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A Verified Forest Practices Leader. Potlatch Landholdings and Facilities. • 1.5 million acres • 13 manufacturing facilities. Efficient Business Model Intersecting with Superior Forest Certifi ca tion Standard. A: Forest Stewardship Council (FSC) Certification Means “Green Packaging”. - PowerPoint PPT Presentation

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Page 1: A Verified Forest Practices Leader

POTLATCH CORPORATION MAY 16, 2007

A Verified Forest Practices Leader

Page 2: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

Potlatch Landholdings and Facilities

• 1.5 million acres

• 13 manufacturing facilities

Page 3: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

A: Forest Stewardship Council (FSC) CertificationMeans “Green Packaging”

Potlatch is a 104-year-old company that restructured as a real estate investment trust, or REIT, in January of 2006.

Potlatch certified its forest landholdings in 2004–2005 through the Forest Stewardship Council (FSC).

Our strategy:

• Long-term ownership

• Stewardship

• Third-party certification

We are positioned to grow.

Efficient Business Model Intersecting with SuperiorForest Certification Standard

Page 4: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

Potlatch is the first name in sustainable forestry andpremium quality forest products.

• As we increase our ownership base, we will increase the amount of forest certified under FSC.

• 76,000 acres purchased in Wisconsin in January 2007.

• FSC audits are scheduled for later this year.

Forestland Acquisition

Page 5: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

Finished Product Sales—Lumber and Plywood

FSC Labeled

Year Sales $

2004 $ 409,297

2005 $ 825,410

2006 $2,787,651

2007 (1st quarter) $2,059,441

• Price premiums on each transaction.

• New customers.

• Now selling to total of 36 customers, concentrated in California and resort markets.

Page 6: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

Finished Product Sales—Paperboard

• Bleached paperboard is used in cosmetic and pharmaceutical packaging, software and DVDs, liquid packaging and commercial printing.

• First FSC product labeling, 4thquarter 2006.

• Very high end commercial printing product. Marketing strategy built around FSC label.

• Strong market receptivity

• 1st quarter 2007—2% of total sales.

Page 7: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

More to Come

We will bring our high-end packaging product with FSC label to marketthis summer.

Page 8: A Verified Forest Practices Leader

POTLATCH CORPORATION

MAY 16, 2007

Brand Consistent

• FSC certification supports our brand and associated messaging.

• We are a verified forest practices leader.

“Potlatch is a leader in their industry…. they understand the value of long-term stewardship….they meet the stringent requirements of FSC certification.”

—Liza Murphy, The Rainforest Alliance