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A Toy Making Start-up Touches a New High, With Ramco ERP on Cloud

Company: A Toy Manufacturer Headquarters: Mumbai, IndiaIndustry: ManufacturingProducts and Services: Plastic Toys

ABOUT THE COMPANY

This Mumbai-based Group, which has �ve companies under its aegis, is engaged in manufacturing of plastic toys, board games, and toy guns that are used during Holi and Diwali festivals. Headquartered in Kandivali industrial estate, Mumbai, the Group has various manufacturing and assembling locations across the city.

Its �agship company mainly focuses on trading and marketing of toys manufactured by the other four subsidiaries of the Group, which are mainly the manufacturing and assembling units. It purchases the �nal �nished goods (toys) from the other sister concerns. These sister concerns are also located in Mumbai and follow a mix of 'made-to-order' and 'made-to-stock' production cycles, and are engaged in procurement of raw materials and manufacturing activities.

CHALLENGES THAT NEEDED A QUICK CURE

Though the �agship company had simple business processes, as the volume of transactions grew, they realized that they had to become more system-driven.

A system was required to e�ectively monitor and ensure product quality, error-free computation of taxes and excise duty. There was a need to streamline the sub-contracting process and establish successful by-product tracking mechanisms.

Another challenge was to manage the �uctuation in demand, since the sales tended to be high during festive periods and drop drastically during non-festive times. Apart from this, a system was required to record and manage di�erent discount schemes that were announced from time to time to boost the sales.

The company also needed to e�ectively �nd out pro�tability across di�erent products. It was looking for a system, which would automate all its business processes such as Procurement, Sales and Sub-Contracting across its sister concerns. The management concluded that it was time to switch to an automated Enterprise Resource Planning (ERP) set up so that it could address its requirements related to process integration, and standardization. However, since the company was a start-up, it needed an a�ordable solution that did not require a large upfront investment.

Once the management decided to move to an automated ERP, they began exploring the various options available in the market. They mapped their requirement against the features o�ered by di�erent solutions to ensure

process-product �tment. Apart from this, the company wanted an ERP system that was �exible enough to scale up along with their business, suit their business operations and project growth. After careful consideration, they opted for Ramco ERP on Cloud —a cloud-based ERP system of Ramco that enabled the company to access business operations, 24/7, over the Internet, from anywhere.

Another advantage of implementing Ramco ERP on Cloud was that the solution was delivered over a SaaS (Software as a Service) model, which allowed users to pay depending on their usage. The signi�cantly shorter implementation time frame speci�ed by Ramco for going live with the new system was another factor that made the company zero in on Ramco ERP on Cloud.

The business modules that the company has deployed include: Financial Accounting, Inventory Management, Payable Management, Receivables Management, Purchase and Subcontracting, Sales and Shipping, CRM/Sales Opportunities, Discrete Production and Management Information System.

Ramco ERP on Cloud: A Sea Change

Ramco ERP on Cloud has transformed the way the company operates. The operations and processes of the company have been streamlined; procurement processes have been automated, and delivery of stock to customers is e�ected on time due to e�ective forecasting and planning. The company is enjoying enhanced control over inventory, as the system allows e�ective inventory tracking, including that of inven-tory sent for trade and promotion shows. Overall, it has become possible for the management to get an integrated view of business operations, with reports for product-wise cost/pro�t analysis being available at the click of a few buttons.

This has led to better cost control, access to real-time and accurate data, better and informed decision making. This uni�ed view of business has enhanced the operational productivity of the organization as a whole. The company management is all praise for Ramco ERP on Cloud, which has covered all its business operations. Since Ramco ERP on Cloud is a Web/Cloud based ERP system, the company did not have to spend any money on setting up any supporting IT infrastructure to host thes system.

The SaaS model o�ered easy scalability and �exibility to add new branches and users as per the dynamic requirements of the organization. It has also brought down the Total Cost of Ownership, which has enabled the company to focus on its new business expansion plans and projects.

The company is also geared for any crisis, as data security, disaster recovery and system maintenance are part of the bouquet of features o�ered. With Ramco ERP on Cloud, the company has surely taken a big leap towards standardizing its existing business.

CAN RAMCO DO IT FOR YOU?

Of course it can! To �nd out more on how Ramco can answer your need, e-mail to contactramco@ramco.com.

QUICK FACTS

• A growing start-up with limited funds for IT automation

• Lack of standard practices to keep track of transactions across branches

• No way to measure profitability across di�erent product lines

• Dire need to streamline the sub-contracting process

IMPLEMENTATION HIGHLIGHTS

Quick go-live; allbranches

were operational with Ramco ERP on Cloud

within a few weeks

WHY RAMCO’S SOLUTION? • Simple, yet comprehensive, while being scalable and �exible

• No investment on hardware, training, or additional IT sta�

• Access to full-blown, world-class ERP software at a�ordable, pay-per-user

model (SaaS o�ering) from a proven leader

• Quick go-live and free automatic upgrades

BENEFITS

• Better inventory planning and control

• Availability of product wise pro�tability reports

• Improved traceability of financial transactions • Better management of statutory taxes • Reduced lead time

in delivery to customers• Improved data accuracy

OBJECTIVES

To deploy an a�ordable,yet comprehensive, solution

to automate all business processes like

Procurement, Sales and Sub-Contracting, across

the parent Group's �ve companies

EXISTING ENVIRONMENT

• Poor tracking of processes and resources,

across branches • No system to track fluctuations in

product demands • Issues with computation of taxes

related to imports and exports

CHALLENGES & OPPORTUNITIES

ERP | SCM | HCM | EAM | CRM | Financials | APS | Process Control | Analytics | Aviation | BFSI | Energy & Utilities | Government | Logistics | Manufacturing | Services

For more information, you can e-mail us at contact@ramco.com or visit us at www.ramco.com

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