a storyfirst approach to human-centered design — now with behavior modes!
TRANSCRIPT
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astoryfirstAPPROACHtohuman-centered
DESIGN.
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M O D E Sbehavior
nowwith
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storydesign2015our
trendy fun in ux
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waterfall
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agile
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fragile
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UXlean
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hybrid
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BigD A T Aand analytics
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journeymapping
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designservice
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firstcontent
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firstmobile
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but
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designuser-centered?where’s the
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where’d all the gopeople ?
in the design process
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storyhumanthedon’t forget
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humanitydon’t forget
in design
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humancentered
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storywhy ?
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one
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storiesare the way we understand
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two
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storytellers
we are all natural-born
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mark twain
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spalding grey
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three
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our stories
we can change the world with
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four
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we all have a simple choice
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design
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or be designed
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jean-paul satre
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we are our choices
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we are our stories
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we are
storiesliving
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and by that i mean
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both
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we are
our storiesliving out
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… and …
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we
storiesliving, breathing
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storydefine
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story?what is
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a is an account of imaginary or real people and events told for entertainment
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storypurposefor experience design
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to inform and guide the way we design
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the way we can all begin to change the world
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performance
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play
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andy kaufman
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horatio caine
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patricia moore
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user researchgonzo
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phenomenologicalresearch
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personfirst
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immersivemethodologies
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M O D E Sbehavior
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personaka ‘the user’
motivation
contextdevice
emotion
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devicehow does the
influenceuserBEHAVIOR?
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M O D E Sbehavior
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let’s take a quick look at . . .
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. . . an evolution of our devices
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personaka ‘the user’
motivation
contextdevice
emotion
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M O D E Sbehavior
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DESIGNneeds to bemore
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immersive
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tactile
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collaborative
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real
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social
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fun
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storyfirst.L I F E D E S I GN PH I L O SO PH Y
design
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as designers we need to
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develop personas as we
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get more & more iterative
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get out ofour own heads
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leveragehuman stories
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not as technical as AGILE
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ordinary, everydaylanguage
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iterate on everything
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guide design
human storieswith
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the bigger picture
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THANKYOU
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stay in [email protected] | @loususi @storyfirst |+ storyfirst.com + loususi.com
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storyfirst.L I F E D E S I GN PH I L O SO PH Y