a social web for consumer and embedded devices

Motorola General Business InformationMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008

bringing a social web to embedded and consumer devices

venu vasudevandirector, software platforms research

motorola technology

Keynote. IEEE Hotweb 2008, Second Intl Workshop on Hot Topics in Web Systems and Technologies

Motorola General Business Information, 2008MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008

2

the ‘web’ ecosystem is rapidly expanding..

Users Devices Network Brokers Services

Individual

PrivateSemi-Mobile

Medium displayLarge CPU

Large Storage

Semi-privateFixed

Medium displayLarge CPU

Large Storage

ISP

Cable Operator

Search

Commerce

Inte

llige

nt E

dge

Ser

vice

s

Social

small, close ties

Social

large, loose ties

PublicFixed

Large displaySmall CPU

Medium Storage

LOCAL AREA

BluetoothAdhoc WiFi

ZigBeeNFC

Aggregators

PrivateMobile

Small displayMedium CPUSmall Storage

WIDE AREA

WiFiCellularWiMaxWired

CarrierPortal

Social Networks


3

and so are the buzzwords …


4

reality check – the web on ‘consumer’ devices

efficient web access on constrained devices

– from mobile web to television web

CH

ALL

EN

GE

S

web as (content and conversational) overlays to media experiences

– from informative to social

OP

PO

RT

UN

ITIE

S

web as online residencenot on-demand destination

– from as-needed use to persistent presence TR

EN

DS

?


5

the “access” challenge

• Network Constraints– Availability (think “coverage”)– Cost (think “data plans”)

– Bandwidth (QoS guarantees)

– Configurability (zeroconf)

• Device Constraints– Storage (demand > supply)– Display (think mobile vs. PC)

– Battery (“talk time” vs. data)

– Interaction (remote/keypad vs. PC)

• ‘Provider’ Policies– Direct vs. Portal access– Unidirectional vs. Two-Way


6

the “overlays” opportunity

Interactive Web on TV

Interactive TV on Web

TV Create & Share

Mobile Create & Share

Mobile Widgets

TelevisionWidgets

Social on Mobile

Social on TV


7

the “user” perspective

Faceted Identityenforce boundaries in context

Federated IdentitySingle sign-on

Persistence of onlinememoryData privacy & control

Citizen JournalismData sharing rights & control


mobile web


9

http://www.nielsenmobile.com/documents/CriticalMass.pdf

Where is the service opportunity?“social”, “search” & “commerce”


10

• Mobile Trends– bandwidth. growth without cornucopia– user attention. Small & constant– battery. power struggle continues

– expandable storage.–display. bigger, still pocket friendly–coverage grows more tepidly

– alternate nets. BT. (adhoc) WiFi. UWB– media horsepower. PC – 5– new sensors. camera, location. accelerometer. bar code. ..


11

technology opportunities

continuous services over anintermittent network

smart caching

more servicesconstant display. ‘user bandwidth’

ambient interfaces

rich media experiencesthin web pipes

overlay web experiences

web for people dense.bandwidth poor situations.

hyper-local web

sensors without paranoia. novel privacy & trust


12

cache & carry storage-based approaches to intermittent connectivity

• local media �� streaming. cheaper | faster | better

• disconnected operation � client-side intelligence

• storage demand > supplyConsumer

PC+

Personal Music

Collection

Bluetooth®

to Car

Bluetooth®

to home stereo

Bluetooth®

to Headphones

• policy-based synchronization – bandwidth . WiFi != wide-area– battery � data hoarding – content consumption patterns

• ‘program guide’, windowed sequential

– dynamic content � trickle cache


13

liquid music – web as a social overlay On-device ‘mashups’ with intelligent aggregation at the edge

•user. overlays revitalize repetitive music listening

•business. Overlays drive interaction, commerce over 1-way media

• architecture. need for intermediaries � reduce cognitive, computational overload of 1: many user interaction

MobileCommerce

Shop for relatedItems. Impulse

buys.

MusicRecommender

Systems

find new music

that’s cool..

Concert Events

jazz concerts coming to

townPhoto Carousel

photos related to the song’s

lyrics

MobileKaraoke

lyricsfor the song

I’mlistening to ..

Mobile Media Player

CommunityPlay-lists,Presence

Share recommendations with others, keep

in touch

SHORT TERM MEMORY(phone)

Context Framework

TAPIContext

PlayList

MusicContext

ServerConnect

Insert Location

Insert Current Song

Create new context data

Context Framework

PeripheralContext

CommunalContext

Context Analysis

Event Producers

Event Consumers

HOME SENSORS MUSIC

COMMUNITY

PersonalContext

CELL PHONE

LONG TERM MEMORY (backend)


14

Liquid Radio


15

ambient communication Addressing cognitive overload through intelligent context

• Phone book as social network• Presence as lightweight but value

add communication• Presence + ‘shared secret’ = rich

context– motion + after work = walking

dog

• Value-add, but not as intrusive to privacy as divulging location

Motion Presence Music Presence


16

media sharing in people dense. network poor worlds flickr for the soccer stadium

• shared affinity – venue/event– stadium, café, subway

• users � generators & consumers of sharable media

–photos, music presence ..

• high device density, poor coverage

• devices with wifi support, ability to host an http server

• social media/presence map of venue

- what is everyone nearby listening to?

- what are they taking pictures of?- follow the guy who has the end zone

view.

caster castee


tv web

battery

bandwidth

rendering

interaction

personalization

privacy

mobile tv


18

tv and the web. bits of history ..

� thin client � traditional web access

� quick race to the 1st million subscribers, then hit a wall

� traditional web access not the tv-web killer app

�consumers expect the web to build on a tv’s social aspects1.

�got the social roughly right

�but failed in content strategy

� lack of compelling content(versus, say Hulu)

� failed attempt to radically change syndication rules

�great social experience only works if you have killer content

1. Why WebTV failed to grow.

90’s .. presently


19

tv web redux

tv (still) the mother ship of compelling branded content

web hard to beat as information source, viral medium

tv+web � eco-diversity of new media mashups


20

web. from destination to mix-incontent, community, communication

inline search. q&a

presence.chat

social bookmarkingclip.share.buy

tv.licio.us

socialtv

twitterQL

overlay web based experiences on evolving cable & iptv models


21

inline search for tv

• tv search an unmet need• state-of-the-art limited in facets• support for automated extraction of rich feature vectors expensive, hard• queries – visual, ambiguous

• crowdsourcing potential–humans good at interpreting (unusual) features of a scene– ‘intuitive’ answers to subjective questions– diversity of answers � diversity of opinion

Q. what famous person does thisvolleyballer resembleA. James Carville


22

inline search for tv

• content as scoping function for query, community

– genre specific vocabularies– viewing history as community predicate

user watching a rerun of the “FIFA World Cup” final from 2006

- Who is this?

- Where is this?

- What is this?

- How much is it?

- Custom Query

Submit Cancel

Proxy basedrouting

2-click query

ZinedineZidane..

Response from community directed

to tv


23

clip-and-share for tv

viral sharing � content & people discoveryuser participation exposes granular user engagementstudio social networks � multi-platform media experience


24

clip-and-share for tv

viral sharing � content & people discoveryuser participation exposes granular user engagementstudio social networks � multi-platform media experience

viral nirvana. subscriber acquisition cost $800 � $0high program cost ($10M/episode) � high value. high paranoia. fine print. highly conditional

Untidy conditionality in content sharingUntidy conditionality in content sharingwhat showwhat studiowhat artist

what episodewhat part of episode

explicitly ‘sharing activated’where (geography)

for how longto whom

People with the same subscription level


25

companion web : mobile + tv

• mobile as an interactive web companion to tv watching

– personalized experience without disrupting shared experience

• possible companion design patterns still emerging

– faceted. watch sport on tv, wager on phone (Airplay)


26

companion web : mobile + tv

• mobile as an interactive web companion to tv watching

– personalized experience without disrupting shared experience

• possible companion design patterns still emerging

– faceted. watch sport on tv, wager on phone (Airplay)– sequential. watch normal ad on tv, ‘double-click’ to long-form web experience on mobile– reverse sequential. at&t-iphone‘virtual tomato’

Static Image Ad

Web content

Video ad

User plays the Ad Telescoping the ad Into Second Life


27

what’s next

mobile monetizationoutdo internet

advertising

privacypc and not so

pc technologies

services

where can you go withgraphics + sensing

- battery

manageabilityappliance, not computer


28

what’s next

tv monetizationfuriously fighting

internet advertising- addressibility- Interactivity- engagement

privacyissues with

asynchronous serviceson a shared device

services

kinder, gentler xboxlean back immersion

‘beyond the remote’ interaction

manageabilitystill about couch potatoes


Questions?

Acknowledgements. Nitya Narasimhan, Distinguished Member of Tech Staff, Motorola Technology

a social web for consumer and embedded devices

Technology

service names

us patent trademark

respective owners

web systems

web ecosystem

service opportunity

social web toembedded

tv mobile tv