a short history of quality grading... peter birnie fih mts
TRANSCRIPT
A short history of quality grading ...
Peter Birnie FIH MTS
What is quality grading ...
• What?• Who runs the schemes?• Hotelstars• Stars, diamonds etc
Five stars is not enough for some...
England and UK
• Graded sectors• Scottish Variations
Changes & Trends
• How do quality standards develop • Accessible• Green
Importance of Tourist Board grading
• Attempt of comprehensiveness• Quality control for smaller partners• One of a range of marketing benefits• “A higher purpose”
Faultlines & challenges ...
• Not compulsory• Membership value• Standards - consistency, complexity, consumer
perception• CGI
Grading Scheme Metrics
• National coverage• Comprehensive scale• Indication of quality by a scoring system• External assessment process• Marketing
Consumer Generated Information
• Tripadvisor• Late Rooms, Booking.com