8/2/2019 A Shopping Trip to El Mundo Hispano

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A Shopping Trip to El Mundo Hispano: Clothing Advertisement Scoring RubricCriteria Blue Light Special

1 pointbelow average

J.C. Penney Gem

2 points

good

Versace Classic

3 points

excellent

Content/Vocabulary

Accuracy

Limited use of

vocabulary, manyinaccurate clothingdescriptions, itempricing is unrealistic,contains many errors

and does not reflect thecurrent exchange rate

Basic use of vocabulary,

some inaccurateclothing descriptions,item pricing is realistic,contains some errors,but does reflect the

current exchange rate

Varied use of

vocabulary, fewinaccurate clothingdescriptions, itempricing is realistic,contains very few errors

and accurately reflectsthe current exchangerate

Linguistic Accuracy Ad contains manyadjective agreementerrors, conjugation

errors, and/or spellingerrors that impede the

understanding of thereader

Ad contains someagreement, conjugation,or spelling errors but

does not interfere withthe understanding of

the reader

Ad contains fewagreement, conjugationor spelling errors and is

easily understood by thereader

Visuals Visuals do not matchthe clothing itemsdescribed, or may be inblack and white

Visuals match theclothing items describedmost of the time andare in color

Visuals match theclothing item describedand are colorful andattractive

Internet Resources Used one on-linecatalog web site as aresource

Used two on-linecatalog web sites asresources

Used three on-line websites as resources

Labels Labels are too small toview OR no importantitems were labeled.

Almost all items ofimportance on theposter are clearly

labeled with labels thatcan be read from atleast 3 ft. away.

All items of importanceon the poster are clearlylabeled with labels that

can be read from atleast 3 ft. away.

Attractiveness The poster is

distractingly messy orvery poorly designed. Itis not attractive.

The poster is attractive

in terms of design,layout and neatness.

The poster is

exceptionally attractivein terms of design,layout, and neatness.

Total =__________ /18 points

A few things to think about

You must pick a country in which to sell your line of clothingNOT in the United States. The pricesmust be in that countrys currency and reflective of your clothings worth.

You must choose two complete outfits for females and two complete for males. There need to be aminimum of 5 items per outfitsocks, shoes, jewelry, hat, belt, etc.

Do not forget to put where you got pictures from if you use real items. If you create your own, you needto write at least three brands that you find inspiring.

This is due 4/17 for a quiz grade.