a roadmap for hosting success in challenging times jeffrey j. hardy, vp of business operations
TRANSCRIPT
A Roadmap for Hosting Success in Challenging TimesJeffrey J. Hardy, VP of Business Operations
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Parallels and SmarterTools – A Partnership
SmarterTools thanks:
Serguei BeloussovChairman and CEO of Parallels
Jack ZubarevPresident, Service Providers Worldwide
Soeren von VarchminVP, SaaS and Service Providers International
The Entire Parallels Team
Parallels is an authorized SmarterTools Reseller, Lease-license Reseller, and Bundle Provider.
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Challenging Times = Exceptional Opportunity
Our presentation today will focus on three core concepts:
• Revenue v. Profitability
• Using business intelligence to cut costs, make effective decisions, drive profit, and build businesses
• Add value – maintain price
And, of course, we will conclude with the SmarterTools Scooter Giveaway.
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“A penny saved is a penny earned.”*
“Sometimes a penny earned is two pennies spent.”**
• At HostingCon 2008, SmarterTools presented the session:
Customer Service and its Discontents – How to Turn an Overhead Expense into the most Valuable Tool
in Your Business Arsenal
• “All of the information you need to accomplish [your] objectives is flowing through your organization right now.”
* Ben Franklin** Tim Uzzanti
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Innovate with Business Intelligence• Consolidate communication channels
• Understand the value of the information in your Sales and Support systems
• Collect information in a meaningful, actionable way
• Determine what information they are looking for versus what they find
• Discover how customers get information and make decisions
• Act on this information:
– Modify product and service offerings
– Add channel content
– Measure expended effort and dollars against results in all things
– Re-evaluate value proposition
– Much more…
IMAGINE – Driving Support
costs down by 25%
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Not Only for You – Also for Your Customers
SmarterTrack complete customer service software
• Parallels APS certified, downloadable from within the Plesk interface, and available to your customers now
• Available for purchase and installation on local or co-located servers in shared, dedicated, and VPS environments from:– Parallels
– Other authorized Resellers
– Directly from SmarterTools
• New! Hosted SmarterTrack BETAand the new Hosted Affiliate Network. Information available at www.smartertools.com and the SmarterTools booth #43
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• Hosting companies can build value by partnering with software companies and service providers that add value now, during challenging times, and follow through with real opportunity going forward.
“Price is what you pay. Value is what you get.”*
• Competing on price is a game where even the winner ends up weakened and poor. When you compete on value, everyone wins—especially the customer.
• Pricing must be competitive, but desirable customers buy when they perceive value exceeds cost.
* Warren Buffet
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Build Value in Shared, Dedicated, and VPS
• Promotional Bundle Provider– Example: Parallels distributes the SmarterBundle Pro
– SmarterBundle Pro - $750 added value
– Dedicated, VPS, and other qualifying offers
– Upgrade opportunities
• Hosted Affiliate Program– New opportunity
– Shared, dedicated, and VPS qualified
– Recurring revenue model
• SmarterTools Partner Programs are available to qualified hosting and technology companies.
– Information available at the SmarterTools booth #43 or contact: [email protected]
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Over 200 Hosting Industry Partners Worldwide
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In addition to Reseller, Bundle Provider, and Monthly Lease Licenses, Parallels Plesk Panel now includes SmarterMail Lite
• SmarterMail is the preferred Windows email solution for use with Plesk products.
• SmarterMail Lite can be downloaded from the SmarterTools Web site or via the Plesk Dashboard. (coming soon)
• SmarterMail Lite builds substantial value for hosting companies, resellers, and end users.
• Provides unlimited users (mailboxes) and unlimited domains when used in conjunction with Plesk. (available March 3)
• Additional information and a complete feature list is available on the SmarterMail Edition Comparison page of the SmarterTools Web site: www.smartertools.com
Announcing Unlimited Possibilities
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Q & A
Jeff Hardy, VP of Business Operations, SmarterTools Inc.623.434.8050, [email protected]
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Many Ways to Win with SmarterTools
SmarterTools is proud to be a Silver Sponsor of the Parallels Summit 2009.
And the winner of the SmarterTools Scooter Giveaway is…
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Thank You
Jeff HardyVice President of Business Operations
SmarterTools Inc.
623.434.8050
www.smartertools.com