a presentation on.marketing an ethical approch

8/4/2019 A Presentation on.marketing an Ethical Approch

1/17

A PRESENTATION ON

MARKETING- AN ETHICAL APPROCH

PRESENTED BYINDRANILADAS

ROLL-10

SEC-A


2/17

Slide 4-2

ETHICS AND

SOCIALRESPONSIBILITY

IN MARKETING


3/17

Slide 4-7

1. What are ethics?

A: Ethics are the moral principles and

values that govern the actions anddecisions of an individual or group.

They serve as guidelines on how to

act rightly and justly when facedwith moral dilemmas.


4/17

Slide 4-51

Code of Ethics

A code of ethics is a formal statement of

ethical principles and rules of conduct.


5/17

Social criticism of marketing

Marketings Impact on IndividualConsumers

High Prices High costs of distribution

High advertising and promotion costs


6/17

Continued

Marketings Impact on OtherBusinesses

Acquisitions of competitorsMarketing practices that create

barriers to entry

Unfair competitive marketingpractices


7/17

Citizen and public action to regulate

marketing

EnvironmentalismAn organized movement of concerned citizens,

businesses and government agencies to protect

and improve peoples living environment

Environmental SustainabilityPollution prevention

New environmental technology Sustainability vision


8/17

Continued

Public Actions to Regulate Marketing Major legal issues affect every area of marketing

management, including:

Selling and advertising decisions

Channel decisions

Product decisions

Packaging decisions Price decisions

Competitive reaction decisions


9/17

Business actions towards socially

responsible marketing

Customer-Oriented Marketing:Companies view and organize their marketing

activities from the consumers point of view.

Innovative Marketing:Companies s eek real product and marketing

improvements.

Sense-of-Mission Marketing: Companies define their mission in broad social

terms, rather than in narrow product terms.


10/17

Business actions towards socially

responsible marketing

Value Marketing:

Companies put most of their resources into value-building marketing investments.

Societal Marketing:

Companies make marketing decisionsby considering consumers wants, the

companys requirements, consumerslong-run interests, and societyslong-run interests.


11/17

UNDERSTANDING SOCIALRESPONSIBILITY IN MARKETING

Slide 4-23

Concepts ofSocial Responsibility

Profit Responsibility

Green Marketing

Stakeholder Responsibility

Societal Responsibility

ISO 14000


12/17Slide 4-30

What is meant by social responsibility?

Social responsibility means thatorganizations are a part of a larger

society and are accountable to that

society for their actions.


13/17


14/17Slide 4-56

Green marketing consists of marketing

efforts to produce, promote, and reclaim

environmentally sensitive products.

Green Marketing


15/17Slide 4-57

ISO 14000 consists of worldwide

standards for environmental quality and

green marketing practices developed by

the International Standards Organization

(ISO).

ISO 14000


16/17Slide 4-60

Sustainable development involves

conducting business in a way that protects

the natural environment while making

economic progress.

Sustainable Development


17/17

THANK YOU

a presentation on.marketing an ethical approch

Documents