A Presentation on New Day – February 25th, 2010

• Hong Kong registered non-profit, non-governmental organisation

What is New Day ?

• New Day is funded by:

On-going monthly contributions by our members (HK$500 min)

Individual one-off donations

Corporate donors

• Focus is on women and girls in crisis throughout Asia

• Established as a Donor Circle to foster higher level of engagement in charitable giving

Our Mission

New Day is a non-profit organization, established as a donor circle, dedicated to improving the lives of women and girls in crisis throughout Asia.  Our focus is on “engagement” where membership has the unique ability to select and implement grass roots projects and become more intimately involved in the lives of the individuals we are impacting.  Our methodology is intended to create a bridge between New Day members and the communities that we support, thus creating greater awareness of the issues impacting women in crisis in Asia.

Our Story

• Founded by Hong Kong couple Chris and Liza Green

• Conceived as a donor circle of like-minded Hong Kong residents who wanted to

– donate funds to grassroots projects in a direct and impactful way

– learn more about issues affecting women and girls in Asia and

– Become directly involved in project selection.

• Focus on women and girls– who are too often the victims of the

dark underside of poverty in the region

– who, with economic support, are capable of lifting themselves and family out of abject poverty

Since Our Launch in 2007

– Raised over HK$1 Million

– 46 Membership monthly contributions totaling HK$29,350 and many one-off donations

– Current annual income from members of HK$352,000 or US$45,000

– Established two corporate partners: Linklaters and Norton Rose

– Identified and working with foundation partners like ADM Capital Foundation

– Funded 12 projects in 5 countries: Laos, Vietnam, China, Nepal, India and Cambodia and Sri Lanka (totaling around HKD950 k)

– Helped improve the lives of hundreds of young women in Asia

– Currently reviewing projects for 2010

How New Day Members Can Get Involved

The level of membership involvement is up to you…

The New Day model is about participation and giving

• Projects that rescue and shelter women & girls in crisis or at risk

• Projects that help women and girls through education & economic empowerment

assist grassroots operations

Focus of Projects

Projects must:

be located in Asia

be targeted investments for long term impact

How Does New Day Source Projects?

1. As a matter of priority, New Day seeks input from Members to propose projects to be funded. In all cases, New Day is funding established organizations.• For projects sourced directly by New Day, we are responsible

for all matters of due diligence and implementation

2. New Day Working Committee also actively engage with other charitable organizations / foundations and through these connections we are able to locate projects that are a strong match with our Mission.• For projects sourced through foundation partners, we often

leverage that institution’s knowledge of the project in terms of completing our due diligence and work with the foundation partner throughout project implementation and feedback

Proposing a Project

• The member approaches the Working Committee with a project and submits a proposal and the pre-approval form.

• The member can then present the project to the Committee. If the project is approved the member can choose their level of involvement in the project.

• Leading a project involves: initial proposal and pre-approval form, preferably a site visit, all liaison with the projects’ administrators, presentation on the project to New Day members at the members’ meeting, on-going monitoring and final report for New Day.

Selecting a Project

• Projects are selected by the Working Committee if they meet the criteria in the pre-approval form and after considering the following:– Preference is given to member sponsored projects– Preference is given to smaller, grassroots charities– Available budget / date of funding requrired– Timeline of the project– Geographical location (accessibility, etc)– Similarity to current and past projects– Ease of communication with project administrators– Other concerns

Case Study 1: SGVTS, China – 2008 and 2010

• Home and school in Qinghai Province for girls who have been rescued from domestic bondage.

• Independent project introduced by New Day member Ingrid Sun. Ingrid was at college in the US with SGVTS founder Philip Poh.

• Appeal: Member-recommended grassroots project with limited visibility and access to funding.

• HKD98,000 grant in 2008 funded the furnishing and equipping of kitchen and construction of computer/study room.

• Due diligence: official NGO certification, founding documents, detailed funding request and budget breakdown provided. Due to the remoteness of the home New Day has not yet conducted a site visit.

• Second grant: along with our partner the Silvercrest Foundation, we will make a second grant of HKD210,600 for a heating system and washer/dryer for the home.

Case Study 2: NYOF, Nepal - 2009

• Nepal Youth Opportunities Foundation runs an Indentured Daughters Program that advocates against and rescues girls who have been sold into domestic bondage.

• Independent project introduced by New Day member Debra Tan who was doing independent fundraising for NYOF.

• Appeal: Member-recommended project with contact network in HK, proven track record of success, direct link with New Day’s mission and economic empowerment element.

• HKD83,000 grant funded an awareness and educational program in the Dang district as well as the setting-up of a vocational training program in henna production and bamboo furniture making.

• Due diligence: Official US certification, official international charity certification, detailed funding request and budget breakdown. New Day hopes to visit NYOF in 2010.

• Second grant: NYOF is requesting a further HKD78,000 to fund the vocational training program for another year.

Case Study 3: KALKI, India – 2009 and 2010

• The KALKI Night Shelter houses 35 street or slum-living girls in Pondicherry. Their training program provides vocational skills in tailoring and hospitality to 14-18 year olds under KALKI’s care.

• Partner project introduced by ADMCF. ADMCF is actively involved in running the project.

• Appeal: New and very successful grassroots project with excellent administrative and strategic support from ADMCF.

• HKD156,000 grant by corporate partner Linklaters funded the setting-up and running of the Night Shelter and a New Day grant of HKD101,500 funded the training program a year.

• Due diligence: ADMCF provided the full due diligence on KALKI. New Day visited KALKI in September 2009 and will return in September 2010 with Linklaters.

• Second grant: We will make a HKD135,000 grant (co-funded by Linklaters) for the Night Shelter in 2010.

Areas Where Member Contributions are Needed

• Web design and upkeep• Photography• Media exposure• Promotion of New Day amongst friends and at work• Events• Proposal and presentation writing• Presentation design• General admin

Final 3 projects for 2009

• AFESIP Kampong Cham Center Construction project, Cambodia – funding costs US$25,000

• Matara Girls Orphanage, Sri Lanka – funding costs US$5,000

• NYOF Indentured Daughters Program, Nepal – funding costs US$10,460

How Individuals Can Get Involved

• Joining New Day is simple– fill out standing instructions, which can be found on

our website at http://newdayasia.org/make-a-donation/

– when filling out the standing instruction, please ensure that in the “payment reference” section you state your name so that you can be identified

– one-off donations are also welcome– once you have contributed, please notify us at

cgreen@netvigator.com

• Come join us and make a difference!