Group Members

• Asmita Chakrabarti

• Garghi Banerji

• Nilima Chowdhury

• Sayan Bose

• Krishnendu Dutta

• Debangsu Bose

• Kaushik Das

• Neekhil S. Khaling

BEGINNING How much do we have/get to start with? What kind of business do we want? Who is our ideal customer? What products or services are we going to provide? Who are my competitors? What differentiates our B.ideas or services which we

provide for others in the market? Where do we locate our business? What type of suppliers do we need? How do we price our products? When will we make profit? How do we advertise our products?

QUESTIONNAIRE 1 Name Profession Localite or not? Stays in pg. or not? Do you have any transportation problem reaching home? At leisure time, what do you do? How do you wish to spend your off time? Food quality over here, is it hygienic? …your opinion… How much would you like to spend? Water supply at your pg. How is it? How much do you pay for that? If prices are reduced, what would be your demand towards the same? If we come up with a combo plan, what are your opinions?

Questionnaire 2

Administrative head We ask him how much space would be sufficient to suffice our plan? Will we be getting a ground floor space? What will be rentals we will be required to pay? Will the rentals include electricity and AC cost? How much will we have to pay for the maintenance cost? Will maintenance include the AC and electricity cost? What are the documents required to sign up the contract for the

required space? The machines we purchase, how much would the expenses be for us

to pay? What are the payment rentals for the machines? How much sales would we have to make to maintain our contract?

TOILET

HANGOUT

MEDICAL

CYBER CAFÉ

STATIONARY

MINERAL BOTTLE

0 5 10 15 20 25 30 35 40

SEC-5 FEMALE

SEC-5 MALE

LOCATION & ADVANTAGE

People working in the I.T companies desperately wished for a proper and clean hangout place where they can just put their heart out with their friends. Students in the colleges also wished a place to chill their minds from the chaos of transports on the roads.

People working in Sec-5 do not really reside here. Most of them are coming from outside. Especially the women folks can’t carry big bottles in their bags, thus they wish to have a clean store from where they can take the bottles of water on a regular basis.

Students studying in the colleges suggested for a cyber café where they could play games, surf nets, do social networking , print and scan desired things, as many things are not permitted to do inside the college premises.

Students suggested that they need file pages, rulers, markers on daily basis as these are needed in B.tech courses. Sometimes they need some books for which they have to go to college streets or some library.

TOILET

HANGOUT

MEDICAL

CYBER CAFÉ

STATIONARY

MINERAL BOTTLE

0 10 20 30 40 50 60 70

SEC-3 FEMALE

SEC-3 MALE

LOCATION & ADVANTAGE

People residing in paying guests in Sec-3 desperately are in need of regular supply of water delivered at home, at an affordable rate.

Students residing in this locality have to suffer for the stationery things and have to travel to another locality for these things, so they are in need of a stationery shop which can provide them things with a quality.

People who are working or studying in this locality wish to have a place to sit and relax in the breaks or after the work with their friends and they suggested something about a place to hangout .

Students have projects in their colleges or schools and employees have meetings for which both of them have to print and do the photocopies of the important things. Sometimes they do need the browser to download something important, hereby comes the idea of the cyber café.

BASED ON THE NEEDS…WE CAME UP WITH THIS

DEJA VUNostalgia Erased

BOOKSTORECYBER CAFE

HANGOUT

XEROXMINERAL WATER SUPPLY

B L U E P R I N T

ESTABLISHMENT COSTSCoffee Machine Rs 15,000

Bean Bags Rs 2,800

Soft Drinks Rs 40,000

Shelves Installation Cost Rs 12,000

Laptops Rs 80,000

Printer Rs 20,000

Tables & Chairs Rs 31,000

Tiles +False CeilingRs 75k + 35k

Broadband Connection Rs 1,700

Xerox Machine Rs 50,000

,Flat Screen Rs 25,000

Music System Rs 10,000

Lighting ,Rs 40,000

Books Rs 20,000

• Decorations For Selling Products Rs 25,000

TOTAL AMOUNT = Rs 4,82,500

MONTHLY RENTAL EXPENSES

• Coffee Machine Rs 100

• Soft Drinks Rs 3,000

• Cable Connection Rs 300

• Books Expenses Rs 1,500

• Broadband Rs 600

• Centralized Air Conditioning Rs 11,000

• Labour Rs 10,000

• Miscellaneous Rs 10,000

• Area and Electricity Rent Rs 75,000 + Rs 4,000

TOTAL AMOUNT = Rs 2,16,300

• Water Supply Expenses Rs 1,00,800

INAGAURATION: Balloon hoardings: Rs 6,500/= Crackers: Rs 5,000/= Band performance-: Rs 15,000/= Internet: Create own websites: Rs 15,000/= Google advertisement: Rs 5,000/= Advertisement through social networking sites linked in Facebook, etc. : Rs 6,000/= Creating blogs Marketing through promotional emails. Distribution: Distribution of leaf-lets: Rs 3,000/= We will invite student & offer them free coffee in the inauguration day: Rs 2,500/= We will organize a special game on the first day and will distribute free gift hamper : Rs 2,000/= Happy hours only on weekend : Rs 5,000/= SPONSERSHIP: We will sponsor our local team of near by: Rs 2,000/=

PROMOTIONAL STRATEGY EXPENSES

TOTAL AMOUNT = Rs 67,000

Dedicate a song for a loved one just by paying Rs 25. Order for a combo pack and get special 50% off on special coffee. Frequent buyer reward. We will send e-birthday card to our regular members. Special discount on one time payment of library membership. Xerox charges:- Upto 20 pages : Re1, 20-50 pages: Re. 0.80 paisa,

50 and above pages: Re 0.75 paisa. Surf for more than One(1) hour and get a cup of Tea free. Just pay Rs 20 more and play games like ludo and chess with your

friends (T&C applied). Become a permanent customer and get 5 litres of water free,

on the end of the last date of every month.

PROMOTIONAL STRATEGIES VIA SERVICES

Break Even Point Analysis

Continuation of B-E-P Analysis

Continuation…. B-E-P

B-E-P GRAPH

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