a new style of minimalist hotel, designed especially for tourists · 2019. 4. 23. · ryokan...
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A new style of minimalist hotel, designed especially for tourists
Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
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“karaksa”
Since ancient times, the karakusa motif has been treasured as a symbol
of growth, prosperity and intangible bonds.
The corporate logo of the Xymax Group combines the karakusa motif
with the traditional Japanese tomoe and magatama designs to express
growth and development, as well as partnership and nobility of spirit.
The new karaksa hotel was initiated from the desire to build a hotel
brand that would be beloved across generations, as fresh and supple as
the karakusa arabesque itself.
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Copyright ⓒ KARAKSA HOTELS CorporationAll Rights Reserved
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The karaksa hotel concept is completely original.
In the pursuit of comfort and convenience for our guests,
our hotels have been designed specifically for tourists.
High-end
Middle
Economy
Budget
Luxury
Room Rates
City and Resort Hotels
Business Hotels
Vacation Rentals
PassengerShips
Ryokan(Japanese Inns)
B&Bs
Guesthouses
Insufficient hotel capacity to meet tourism demand
Tourism Demand
Limited Service Hotels (hotels specifically for lodging)
Business Demand Other (non-hotel)
Business, Tourism, Banquets, Weddings
Full Service Hotels
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Simple and stylish:Japanese modern spaces for relaxation
The karaksa motif adds elegant flair to the hotel ambiance.
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Twin rooms as karaksa standard
karaksa hotels are designed for tourists. Instead of single rooms, we have made twin rooms our standard.
Guest rooms over 20㎡. A variety of room types to suit travelers’ needs
Connecting doors are equipped between the majority of our guest rooms. Ideal for families and group travelers who require more space to enjoy their stay together.
Connecting rooms
In the connecting rooms, guests can use bathrooms in two locations, making them convenient for larger groups.
connecting
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Separated restrooms and showers. Our simple yet functional guest rooms are perfect for group use
A user-friendly design with shower rooms separated from sinks and toilets.
Shower rooms
We of fer a pleasant and ful ly equipped internet environment, with free Wi-Fi provided throughout the hotel and USB ports in the headboards of all guest rooms.
Internet connection
Bulky suitcases fit neat ly under the bed. (Kyoto, Osaka Shinsaibashi, Kansai AIr Gate)
Smar tphones fo r g u e s t s a l l o w f ree cal l s to f i ve countries overseas and domestically. (Sapporo)FREE Wi-Fi
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A pristine lobby greets guests upon arrival, with a design focused on unvarnished, natural wood.
The breakfast menu is labeled for those with allergies or religious dietary restrictions.
Buffet-style breakfasts are provided in the bright, open restaurant, which offers mainly western food. (Osaka Namba)
We also have a “Leisure Space” where guests can relax (Osaka Shinsaibashi) and a laundry corner that is convenient during longer stays.
Restaurant
A breakfast buffet and our hotel facilities make your stay more comfortable
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Room Ⓡ is designed with the theme of “Japan Meets Hokkaido.” It is available around the clock, perfect as a meeting spot, or a place to relax after a bath.
A space for relaxation
Creating new facilities at karaksa hotel Sapporo is the next step in our initiatives
karaksa Hot Bath: Large and outdoor baths will soothe the fatigue of your journey.
There are a total of eleven Japanese-style rooms, recommended for families with small children and for foreign visitors who wish to experience Japanese culture. Rooms accommodate up to four people.
The Room Ⓡ is fitted with Asahikawa furniture and kotatsu tables built into the floor. Vending machines stocked with Hokkaido-exclusive drinks are also available.
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We provide a full range of services for overseas visitors to Japan We have a diverse staff of foreign
nationals, who are able to help guests in multiple languages.
Front desk
A prayer room for Muslim guests (Osaka Shinsaibashi) and Qibla locators that show the direction of Mecca (Osaka Shinsaibashi and Kyoto) are provided.All rooms are equipped with universal outlets that are compatible with appliances brought from overseas.
Our hotels are conveniently located with easy access to places popular with overseas travelers.
We have also introduced a system that allows video calls to professional interpreters.
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Our rapid business expansion leverages the strengths of the Xymax Group.We offer optimal solutions for both conversions and new developments, suited to individual landowners’ needs.
Launched in Osaka and Kyoto in March 2016. Our hotel business is developing through various schemes
New development
karaksa hotel Sapporo(Opened in January 2018)
karaksa hotel premier Tokyo Ginza(Opening on May 1, 2019)
Chiba(Opening TBD)
Hokkaido(Opening TBD)
karaksa hotel Osaka Shinsaibashi I(Opened in March 2016)
karaksa hotel Kyoto I(Opened in March 2016)
karaksa Spring hotel Kansai Air Gate (Opened in January 2017)
karaksa hotel Osaka Namba(Opened in November 2017)
karaksa hotel grande Shin-Osaka Tower(Opening late November 2019)
karaksa hotel TOKYO STATION(Opening on July 8, 2019)
Owned/Operated
Leased land/Building owned/Operated
Master lease/Operated
Office conversion Commercial facility conversion
1,223
Number of guest rooms
Number of guest rooms
808
112
547
1,467105 139
★★
★
★Strategic partnerships (joint business contracts / business alliances with third parties)
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Plans for hotel expansion throughout Japan
We are planning more hotels from 2020 onwards.
0
200
400
600
800
1,000
1,200
1,400
1,600 (Rooms)
2016 2017 2018 2019 2020 onward (Year)
105
356
533
1,467
1,137
HokkaidoJanuary 2018 Opening TBD
177 rooms karaksa hotel Sapporo (In operation)140 rooms
In operation Opening scheduled
OsakaMarch 2016January 2017November 2017November 2019
karaksa hotel Osaka Shinsaibashi I (In operation) karaksa Spring hotel Kansai Air Gate (In operation) karaksa hotel Osaka Namba (In operation) karaksa hotel grande Shin-Osaka Tower
69 rooms139 rooms 112 rooms 396 rooms
KyotoMarch 2016 36 rooms karaksa hotel Kyoto I (In operation)
karaksa hotels Number of guest rooms
TokyoMay 2019 July 2019
57 rooms151 rooms
ChibaOpening TBD 190 rooms
karaksa hotel premier Tokyo Ginzakaraksa hotel TOKYO STATION
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11
Examples of offi ce buildings converted into hotels
Expressing modern Japanese style through monochromatic coloring.
Bright, clean entrance. A rock garden and traditional bamboo fencing heighten a sense of expectation for visitors to Japan.
Remodeled elevators off er a calm and welcoming atmosphere.
A bright restaurant that makes the most of warm wood tone.
The karaksa hotels in Osaka and Kyoto were created by converting offi ce buildings whose utility value had diminished.
▶
▶▶
▶
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A commercial building converted into a hotel
In a unique project for Japan, we converted a roadside retail electronic store into a hotel. Despite the large-scale construction involved, the karaksa Spring hotel Kansai Air Gate was completed in approximately nine months.
The 7m-tall single floor structure was converted into two floors, and the spacious premises allowed for a parking lot accommodating 15 buses and 60 cars. The building interior was remodeled to include 139 guest rooms, with connecting rooms perfect for group use.
▶
▶Three elevators were installed, including one for the disabled.
Ramps were also built next to the spacious restaurant area.
Atr ium construct ion letsnatural light into the guest rooms.
Bright, modern Japanese guest rooms, with 110 connecting rooms.
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Newly constructed hotelsgive shape to ideasrealized through conversions
Ideas debuted through three hotel conversion projects were brought together, giving shape to newly constructed karaksa hotels.
Spacious lobbies make even group check-ins smooth.
Br ight , open restaurants flooded with sunshine from south-facing windows.
Out of 112 rooms, 80 may be used by up to three guests.Five minutes on foot from Dotonbori and
Shinsaibashi-suji shopping street.
Our popular connect ing rooms accommodate up to six people. 64 rooms available.
karaksa hotel Osaka Namba
Fully-equipped with large and outdoor baths, and a space for relaxation.
Eleven diverse room types, including Japanese-sty le rooms.
Another entrance that opens onto the Tanukikoji Shopping Arcade.
A perfect base for sightseeing, located near Susukino and Odori Park.
A breakfast buffet that offers Japanese , Wes te rn and Chinese food.
karaksa hotel Sapporo
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Business results for FY 2018
In September 2018, Typhoon Jebi and an earthquake in Hokkaido aff ected our hotels, but we were able to recover rapidly. Looking at the aggregate results from all fi ve karaksa hotels around Japan, we exceeded our fi scal 2017 performance.
April 2018 to March 2019 April 2018 to March 2019
Occupancy rates and length of stay Ratios by country for each hotel
Average for all hotels■ Occupancy rate: 88.6%■ Length of stay: 2.14 nightsThe majority of guests were foreign visitors, and the average length of stay was long.
Average for all hotels■ Ratio of foreign guests: 90.8%Overall, Asia held the largest segment, but characteristics diff ered by hotel.
Osaka Namba
Osaka Shinsaibashi I Kansai Air Gate
Sapporo Kyoto I
Occupancy rates
Length of stay (nights)
4 5 6 7 8 9 10 11 12 1 2 3
4 5 6 7 8 9 10 11 12 1 2 3
(%)
60
50
0
80
70
90100
1
0
2
3
4
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
0 10 20 30 40 50 60 70 80 90 100(%)
Sapporo
Kyoto I
Osaka Namba
Osaka Shinsaibashi I
Kansai Air Gate
Japan14%
China South Korea Southeast Asia
America 2%
America 7%
Oceania 1%Europe 1%
Other3%Taiwan Hong Kong
Asia 79%
Japan4%
China South Korea Southeast Asia
Other2%
Taiwan Hong Kong
Asia 82%
Japan9%
China South Korea Southeast Asia
Other5%
Taiwan Hong Kong
Hong Kong
Asia 77%
Japan6%
China 83%
South Korea Southeast AsiaTaiwan
Asia 91%
Oceania 7%
Japan14%
China
South Korea
Southeast Asia
Europe 33% Other7%
Taiwan
Hong Kong
Asia 32%
America 2% Oceania 2%Europe 5%
Europe 1%America 1% Oceania 1%
America 4% Oceania 4%Europe 4%
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The global market for international travel is expanding, with tourists from East and Southeast Asia driving market growth.
The number of foreign visitors to Japan reached a record high of 31.2 million in 2018.Japan's inbound tourism market is anticipated to continue growing in the future.
Source: UNWTO (The United Nations World Tourism Organization)
Source: JNTO (Japan National Tourism Organization) / The Japan Tourism Agency
International traveler numbers
Growth in the Japanese inbound market
The global tourism market continues to expand.Our focus is on the inbound market
0
0.5
1.0
1.5
2.0 (Billions of people)
70
50
30
10
0
2005 2010 2015 2017
2030(Government goal)
2030(Projected)
2005 2010 2015 2018
(Millions of people)Number of foreign visitors to Japan
Total number
Percentage of international travelers compared to the global population
East Asia Southeast Asia
0.810.95
8.61
19.74
12% 14%
16%18%
31.19
60.00
22.88
3.336.73
1.201.32
1.80An increase of 850 million touristsbetween 2010 and 2030
0
0.5
1.0
1.5
2.0 (Billions of people)
70
50
30
10
0
2005 2010 2015 2017
2030(Government goal)
2030(Projected)
2005 2010 2015 2018
(Millions of people)Number of foreign visitors to Japan
Total number
Percentage of international travelers compared to the global population
East Asia Southeast Asia
0.810.95
8.61
19.74
12% 14%
16%18%
31.19
60.00
22.88
3.336.73
1.201.32
1.80An increase of 850 million touristsbetween 2010 and 2030
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A focus on visitors fromEast and Southeast Asia, who are driving the foreign travel market
East Asia is large in terms of overall volume, while the Southeast Asian countries have younger demographics and potential for growth.In the future, both populations and earnings will grow, and the number of international travelers is anticipated to increase explosively.
In countries where per capita GDP is less than 10,000 USD, the majority of citizens have never traveled overseas. There is rich latent potential for travel to Japan from these countries.
East and Southeast Asian populations, and trends in per capita GDP
Current state of the international tourism markets in Asia
Source: United Nations, IMF (International Monetary Fund), World Bank, etc.[Note] Average ages for 2016 are figures from 2015.
Source: IMF (International Monetary Fund)
Source: United Nations, IMF (International Monetary Fund), World Bank, Japan Tourism Agency, etc.
East AsiaSoutheast Asia
0
0.5
1.0
1.5
2.0
Averageage
(Billions of people)
Population (left axis)
GDP (right axis)
(USD per capita)
39,738
1.521.39
0.59
1.43
0.63
1.18
0.44
0.73
13,778
0
12,500
25,000
37,500
50,000
1990
21.6|27.5
2010
27.4|37.9
2030(Projected)
34.6|46.5
2016
29.2|40.1
The Philippines
Indonesia
Malaysia
Thailand
China
Taiwan
South Korea
Singapore
Vietnam
Laos
Myanmar
Cambodia
30,000
10,000
5,000
3,000
GDP(USD per capita)
Over 100%
Approx. 44%
Approx. 55%
Approx. 15%
Approx. 12%
Approx. 10%
Approx. 4%
Approx. 3%
Annual number of people departing the country divided by populationGroup travel Individual travel
People who have yet to take their first overseas trip
Laos
Myanmar
China
Taiwan
Hong Kong
South Korea
Malaysia
Vietnam
Brunei
The Philippines
Thailand
Singapore
Cambodia
Indonesia
(103)
(261)
(53)
(69)(93)
(16)
(0.4)
(6)
(31)
(7)
( ) indicatesDecember 2016 populationUnit: One million people
(1,379)
(23)
(7)
(51)
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One-stop shop for all hotel operations and services
From hotel development to operations, the Xymax Group provides a complete range of services leveraging the functions, wealth of experience and expertise of each Group company.
KARAKSA HOTELS
KARAKSA HOTELS KANSAI
KARAKSA HOTELS TOKYO
KARAKSA HOTELS SAPPORO
XYMAXGLOBAL PARTNER
KARAKSAMEDIA PARTNER
Management/Operations
XYMAXTRAVEL DESIGN
Tour Business/Bus Service
XYMAX KANSAI
XYMAX ALPHA
Facility Maintenance and ManagementMAX SECURITY SERVICES
Security
XYMAX
Ownership/Development
Overseas Alliances
XYMAX SALA
Cleaning
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As of April 15, 2019
karaksa hotel creates new value for Japanese hotels with travelers as our main target
(Japanese Name) 株式会社からくさホテルズ(Engl ish Name) KARAKSA HOTELS Corporation
October 15, 2015
10 million yen
XYMAX Corporation (100% investment)
1-1-1 Akasaka, Minato-ku, Tokyo, Japan 107-0052
+81 3 5544 5813 (Main)
+81 3 5544 5814
karaksahotels.com
Hotel management / operations management
Ryosuke Sato, President, Representative DirectorFumihiro Sasaki, DirectorHideki Fukae, DirectorTomohiko Miyajima, DirectorKenji Yoshimoto, Director
Company Profile
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