a message from csaa president pam petrow i · a message from csaa president pam petrow i ’m...

A Message from CSAA President Pam Petrow

I’m pleased to invite you to register now for the 2016 CSAA Annual Meeting! Last year’s meeting

marked the beginning of a multi-year reimagining of CSAA’s annual event, and based on the member

feedback, our efforts were successful. You can expect the same value in 2016, with timely presentations built around themes of leadership, business management, and technology, along with the networking opportunities you can only find at a CSAA Annual Meeting.

An important note: we’re making a change from our traditional leadership meeting schedule this year in order to address your feedback on the length of the meeting. The CSAA Board will meet on the first day of the conference–Saturday, October 22. Committees will meet on Sunday, October 23. This change

will help committee members participate in the complete array of annual meeting events but arrive a full day later than in the past, if they wish. Our general sessions begin Monday morning, October 24. (Of course, you’ll want to arrive the evening before for our kick-off reception!)

Join your CSAA colleagues at this unique industry event! I know you – and members of your senior management team – will have an experience that will add value to your business and that you’ll leave with new, actionable

information that will help you improve your business practices. Register now to take advantage of the networking, learning, and leisure opportunities we’ll have for you in Marco Island. See you there!

Pam PetrowPresident, CSAA

BOB & FRANCES

BEAN

CSAA International 2016 Annual Meeting Sponsors

1CSAA 2016 ANNUAL MEETING

All meetings, functions, times and presenters are subject to change. Additional program details and speakers will be announced in the coming weeks.

Saturday, October 22

8:00 am –4:30 pm Registration

8:00 am–1:00 pm Board of Directors Breakfast and Meeting

1:15 pm–2:45 pm Executive Committee Lunch and Meeting

6:30 pm–10:00 pm Board and AHJ Dinner (Board Members/AHJs/Invited Guests) – Off-Site

Sunday, October 23

9:00 am–3:00 pm Registration

9:30 am–11:45 am Committee Meetings

9:30 am–10:30 am ASAP

9:30 am–10:30 am Marketing/Communications

9:30 am–10:30 am Education/Legal Affairs

9:30 am–10:30 am Government Relations/PSLC

10:45 am–11:45 am Membership/NRTL/Five Diamond

10:45 am–11:45 am Standards

10:45 am–11:45 am Associate

10:45 am–11:45 am Technology

6:00 pm–8:00 pm Welcome Reception/Buffet (included in registration)

Monday, October 24


7:30 am–8:15 am Breakfast Buffet for Meeting Attendees

8:00 am–10:00 am Spouse Hospitality

8:30 am–10:00 am AHJ Representatives Breakfast (AHJs Only)

8:30 am–10:00 pm General Business Meeting (CSAA members only)

10:00 am–10:15 am Attrition Report: John Brady, President, TRG Associates, Inc.

10:15 am–10:30 am Networking Break

10:30 am–11:00 am Government Relations/Legislative Advocacy Update: What’s Coming to a State Near You!

Hear from your fellow members what challenges they are facing from state laws and legislative actions and how these might soon affect your company, plus a snapshot of federal activities.

11:00 am–12:30 pm Keynote Presentation

Bankable Leadership Strategy: The Secret Weapon to Accelerating Business Success

Speaker: Tasha Eurich, PhD, The Eurich Group

In today’s competitive business environment, leadership is as difficult as it is important. Good leaders create economic value–and poor leaders can sink companies. Even though research tells us that effective leaders balance people and results, this complicated balancing act is easier said than done. In the quest to create engaged employees and drive business growth, most leaders feel more comfortable doing one than the other, but this imbalance drastically limits their success. In this entertaining keynote based on her New York Times best-selling book, Dr. Eurich will help you master the balance. Built on decades of research and the transformation of real leaders, her fresh, practical approach can help almost anyone become bankable–delivering bottom-line results, while simultaneously fostering a healthy work environment. At the end of the session, you’ll understand your personal preferences as a leader and what skills you need to sharpen, and leave with a plan to improve immediately.

Keynote speaker Tasha Eurich is an organizational psychologist, speaker and New York Times best-selling author of Bankable Leadership – and a fresh, modern voice in the leadership world. By pairing her scientific grounding in human behavior with a pragmatic approach to business challenges, she has helped thousands of leaders over the last fifteen years. With a PhD in Industrial-Organizational Psychology from Colorado State University, Eurich serves on the adjunct faculty of the Center for Creative Leadership, one of the top ten executive development institutions in the world. She’s also the principal of The


Eurich Group, an executive development firm that helps companies succeed by improving the effectiveness of their leaders and teams.

@tashaeurich

11:00 am–3:00 pm Spouse Activity & Luncheon (Off-Site)

Old Naples–Relax, Shop and Stroll with lunch at Campiello

1:00 pm–3:00 pm AHJ Open Forum and Luncheon

7:00 pm–10:00 pm Theme Dinner: Rookery Street Food, Wine and Brew Fest/Buffet (included in registration) — Off-Site: buses depart the hotel from 6:30–6:45 pm

Gourmet food trucks are all the rage in South Florida with festivals, competitions and cook-offs scheduled from Miami to Palm Beach. Join your fellow attendees for a relaxed and fun night under the stars. Enjoy a bounty of gourmet food truck delights and dance to the sounds of the 6-piece Brett Foreman Band—all at CSAA’s own Rookery Street Festival.

Tuesday, October 25




8:30 am–9:30 am Marketing in the Digital Age–Social Media 102: How to Leverage Social Media To Build Your Business and Your Bottom Line

Speaker: Ken Countess, The Countess Group

You’ve hit all the social networks to market your business–but they seem to change every day. Your email contact list is up-to-date–but reaching your audience is a challenge as best practices continue to change. Where do you go from here? Are you getting back what you are putting into your digital marketing efforts? This session will

give you a closer look at the value of popular social media networks to the professional monitoring industry. Discover how others in the industry are using social media and email to develop business. Learn how to tell if your social marketing activity is working and how to gauge success based on customer reaction and engagement. Takeaways will include reporting and measurement metrics tools and

a better understanding of how using digital media can impact your bottom line. Please keep an eye out for a pre-event webinar during which you’ll enjoy a preview of the impact and value of social media tools.

Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 15th year. He is an award-winning marketer and an internationally recognized, accredited expert on email marketing and social media marketing. His approach to educating audiences about how to use these tools to build their businesses has earned him the respect of loyal followers around the world.

@kencountess

9:30 am–10:30 am Panel Discussion–The Impact of the New Overtime Rule and Minimum Wage Increases on Your Business


10:45 am–12:45 pm Capitalizing Customer Experiences

Speaker: Dennis Snow, Snow & Associates, Inc.

World-class customer service is not simply a matter of smiling employees who say “please” and “thank you.” Everything your customer sees, hears or touches impacts their experience. “Everything speaks.” This session will cover how delivering world-class service requires careful orchestration of the entire customer experience. Employees watch to see how committed we are as leaders and take their cue directly from us. Discover what key points of contact make or break the customer experience and understand the behaviors that create a culture of accountability among employees. As customer expectations are at an all-time high and business competition is fierce, learn about the steps you can take to reinforce organization values and gain organizational commitment to a vision that capitalizes customer service in your company.

Noted speaker, trainer and consultant Dennis Snow is the author of the book Lessons from the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career, and Your Life. His customer service abilities were honed over 20 years with the Walt Disney World Company. There, he developed his passion for service excellence and the experience he brings clients and audiences worldwide. Today, Snow helps organizations including banks, universities and hospitals achieve goals related to customer service, employee development and leadership.

@DennisSnow



2:00 pm–4:00 pm Optional Tour–10,000 Islands Wave Runner Excursion

Take an unforgettable 90 minute journey into the 10,000 Islands of the Everglades with professionally trained tour guides. Share the pristine beauty of the islands as you catch glimpses of exotic birds, dolphins, manatees and other diverse wildlife that is native to the area. This tour leaves directly from the resort beach and is exclusive to CSAA Annual Meeting attendees.

Each wave runner can hold up to 450 lbs. and can easily accommodate two people. Tour participants may be required to get into the water up to waist deep to get on and off the machine. Riders must be at the South Beach Activities Hut by 2:00 pm to complete paperwork prior to the 2:30 pm tour departure. Note: All drivers must be born in 1988 or earlier. If after 1988 you must take a quick boater safety test.

Evening Open

Wednesday, October 26




8:30 am–9:15 am From Research to Reality–What’s New In Our Industry

Glimpse the future. Don’t miss these lightning-fast presentations from our Annual Meeting sponsors/associate members.

9:30 am–10:30 am Panel Discussion: The Bottom Line on the Cloud –The Real Costs of Transformation


11:00 am–12:00 pm Cyber Security Solutions: You Know All About the Threats–Now What?

12:00 pm–1:00 pm Closing Conversation: Owning vs. Contracting — Future Trends for Monitoring Centers

6:00 pm–7:00 pm President’s Reception (included in registration)

7:00 pm–10:00 pm President’s Dinner/Dance and the presentation of the Stanley C. Lott Award for Exemplary Service (included in registration)

Find Program Updates at csaaintl.org

“ The 2015 CSAA annual meeting was an amazing experience. People will really have to ask themselves, why they were not there?”

—Ralph Sevinor, president, Wayne Alarm Systems

“ I found my first CSAA Annual Meeting to be a valuable network-ing and education experience. It was great to be able to interact with so many committed mem-bers of our industry in an open dialogue of collaboration. I’d en-courage all CSAA companies to be represented in 2016!”

—Joey Rao-Russell, President & CEO,

Kimberlite Corporation

Get the App!Our mobile guide will enhance your experience at the 2016 CSAA Annual Meeting. Get the app for the most current schedule and information. Visit guidebook.com/getit to find options for downloading the app.

Join your colleagues in spectacular Marco Island, FL for the networking and professional development experience found only at the CSAA Annual Meeting! Register online now, and be sure to reserve your room

at the Marriott Marco Island. Visit csaaintl.org/2016am for registration and housing links.

CSAA 2016 Annual Meeting Registration

Register online at csaaintl.org/2016am before September 9 to receive Early Bird Discounts. Advance registration closes October 3.

FEE TYPE MEMBER NON-MEMBER

Standard:Early $1,675 $1,925Regular $1,855 $2,105Spouse:Early $975 $975Regular $1,125 $1,125Child: Early $475 $475Regular $525 $525■■ Standard registration includes all programs and net-

working/social activities. Excludes optional tour.■■ Spouse registration includes access to morning hospi-

tality (light breakfast) from 8:00 am-10:00 am, October 24-26, spouse activity/luncheon on October 24, and all networking/social events.

■■ Child registration includes spouse morning hospitality, opening reception, and theme dinner only. Visit the ho-tel website for special activity suggestions for children.

Are you a first-time attendee? Contact [email protected] for special details.

Optional Tour Opportunity: 10,000 Islands Wave Runner Excursion

$125 per person based on 2 riders per wave runner. Price includes wave runner, tour guide (1 per 6 jetskis), bottled water, gratuity and all taxes. See schedule for details.

Hotel Information and Reservations

Marco Island Marriott® Beach Resort400 South Collier Boulevard • Marco Island, FL 34145(239) 394-2511www.marcoislandmarriott.com

Located on Florida’s Gulf-Coast, the AAA Four-Diamond Marco Island Marriott is set on 3 miles of white-sand beach with 716 rooms and 63 suites as well as two heated pools. The property features a lavish spa with Balinese-influenced treatments and two private 18-hole championship golf courses plus a newly-renovated fitness center. Guests can enjoy water sports, parasailing and shelling cruises directly from the hotel’s beaches. The hotel also features nine din-ing options, and the numerous restaurants of Marco Island are just minutes away by taxi.

To reserve your room, visit the special link at csaaintl.org/2016am to reserve online, or call 1-800-GET-HERE (1-800-438-4373). Reserve by Friday, September 30 to ensure you receive the CSAA rate.


Airports, Transfers and TaxisSouthwest Florida International Airport (RSW) is the major airport that serves Marco Island. The airport is located 48 miles from the Marco Island Marriott, about a 50-60 minute drive. Estimated taxi fare is $70 (one way) and estimated car service is $100+ (one way). Other airports are the Miami International Airport (MIA), located 102 miles from the hotel and the Fort Lauderdale-Hollywood International Airport (FLL), located 117 miles from the hotel.

For a car service to meet you at baggage claim, assist you with luggage and provide transportation to the hotel or round-trip, contact Naples Transportation and Tours at https://nttreservations.com/csaa.php. Fully inclusive one-way rates from RSW are:

VEHICLE TYPE RETAIL RATE DISCOUNTED RATE SAVINGS

Sedan (up to 2 passengers) $147.20 $117.80 $29.40 or 20% SUV (up to 4 passengers) $192.00 $161.20 $30.80 or 16% Van (up to 8 passengers) $281.60 $217.00 $64.40 or 23%

On-site parking at the hotel is $12/daily or valet parking is $22/daily. There is a Hertz Rental Car desk located in the lobby of the hotel.

CSAA Annual Meeting: Rave Reviews for 2015 — Register Now for 2016!

“ Every session held was relevant, to busi-ness and specifically our industry. I look forward to coming back [in 2016]!”

—Howard Sanders, VP of Operations, Kings III

“ This is my first time attending the Annual Meeting and I feel it’s very worthwhile across the board. The speakers were good and all the information presented is relevant to bettering our business. I plan on coming back in 2016.”

— Jeffrey SamuelsVice President, First Alarm

“ The CSAA Annual Meeting was a great event. I’ve learned a lot from the courses

and from rubbing shoulders with some of the leaders of the industry. I look for-ward to what I can learn there in 2016 and the connections I can make.”

— Justin Bailey, COO, AvantGuard Monitoring Centers

8150 Leesburg PikeSuite 700Vienna, VA 22182

Don’t Miss Out … Register Now for the 2016 CSAA Annual Meeting!

a message from csaa president pam petrow i · a message from csaa president pam petrow i ’m...

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