a information børsen newspaper medi inserts...
TRANSCRIPT
INFORMATIONBørsen Newspaper
Inserts
Business Magazines
Pleasure Magazines
Børsen Online
MED
IA
� ‹ ‹ ‹ MEDIA INFORMATION 2008
‹ BøRSeN NeWSPAPeR
6 columns 5 columns 4 columns 3 columns 2 columns 1 column mm
6 x 365 = 2190 mm
67.890,00
70.080,00
79.935,00
4 x 365 = 1460 mm
45.260,00
46.720,00
53.290,00
3 x 365 = 1095 mm
33.945,00
35.040,00
39.967,50
2 x 365 = 730 mm
22.630,00
23.360,00
26.645,00
1 x 365 = 365 mm
11.315,00
11.680,00
13.322,50
365
4 x 300 = 1200 mm
37.200,00
38.400,00
43.800,00
300
6 x 250 = 1500 mm
46.500,00
48.000,00
54.750,00
5 x 250 = 1250 mm
38.750,00
40.000,00
45.625,00
4 x 250 = 1000 mm
31.000,00
32.000,00
36.500,00
3 x 250 = 750 mm
23.250,00
24.000,00
27.375,00
2 x 250 = 500 mm
15.500,00
16.000,00
18.250,00
1 x 250 = 250 mm
7.750,00
8.000,00
9.125,00
250
6 x 200 = 1200 mm
37.200,00
38.400,00
43.800,00
5 x 200 = 1000 mm
31.000,00
32.000,00
36.500,00
4 x 200 = 800 mm
24.800,00
25.600,00
29.200,00
3 x 200 = 600 mm
18.600,00
19.200,00
21.900,00
2 x 200 = 400 mm
12.400,00
12.800,00
14.600,00
1 x 200 = 200 mm
6.200,00
6.400,00
7.300,00
200
6 x 175 = 1050 mm
32.550,00
33.600,00
38.325,00
5 x 175 = 875 mm
27.125,00
28.000,00
31.937,50
4 x 175 = 700 mm
21.700,00
22.400,00
25.550,00
3 x 175 = 525 mm
16.275,00
16.800,00
19.162,50
2 x 175 = 350 mm
10.850,00
11.200,00
12.775,00
1 x 175 = 175 mm
5.425,00
5.600,00
6.387,50
175
6 x 150 = 900 mm
27.900,00
28.800,00
32.850,00
5 x 150 = 750 mm
23.250,00
24.000,00
27.375,00
4 x 150 = 600 mm
18.600,00
19.200,00
21.900,00
3 x 150 = 450 mm
13.950,00
14.400,00
16.425,00
2 x 150 = 300 mm
9.300,00
9.600,00
10.950,00
1 x 150 = 150 mm
4.650,00
4.800,00
5.475,00
150
6 x 125 = 750 mm
23.250,00
24.000,00
27.375,00
5 x 125 = 625 mm
19.375,00
20.000,00
22.812,50
4 x 125 = 500 mm
15.500,00
16.000,00
18.250,00
3 x 125 = 375 mm
11.625,00
12.000,00
13.687,50
2 x 125 = 250 mm
7.750,00
8.000,00
9.125,00
1 x 125 = 125 mm
3.875,00
4.000,00
4.562,50
125
6 x 100 = 600 mm
18.600,00
19.200,00
21.900,00
5 x 100 = 500 mm
15.500,00
16.000,00
18.250,00
4 x 100 = 400 mm
12.400,00
12.800,00
14.600,00
3 x 100 = 300 mm
9.300,00
9.600,00
10.950,00
2 x 100 = 200 mm
6.200,00
6.400,00
7.300,00
1 x 100 = 100 mm
3.100,00
3.200,00
3.650,00
100
6 x 75 = 450 mm
13.950,00
14.400,00
16.425,00
5 x 75 = 375 mm
11.625,00
12.000,00
13.687,50
4 x 75 = 300 mm
9.300,00
9.600,00
10.950,00
3 x 75 = 225 mm
6.975,00
7.200,00
8.212,50
2 x 75 = 150 mm
4.650,00
4.800,00
5.475,00
1 x 75 = 75 mm
2.325,00
2.400,00
2.737,50
75
6 x 50 = 300 mm
9.300,00
9.600,00
10.950,00
5 x 50 = 250 mm
7.750,00
8.000,00
9.125,00
4 x 50 = 200 mm
6.200,00
6.400,00
7.300,00
3 x 50 = 150 mm
4.650,00
4.800,00
5.475,00
2 x 50 = 100 mm
3.100,00
3.200,00
3.650,00
1 x 50 = 50 mm
1.550,00
1.600,00
1.825,00
50
2 x 25 = 50 mm
1.550,00
1.600,00
1.825,00
1 x 25 = 25 mm
775,00
800,00
912,50
25
266 mm 221 mm 176 mm 131 mm 86 mm 41 mm
Advertisement prices and standard formats
■ Monday - Wednesday ■ Thursday ■ Friday NB: Tabloid format reduces width by 3 - 4%.
3MEDIA INFORMATION 2008 › › ›
BøRSeN NeWSPAPeR ›
Advertisement prices Børsen Newspaper
All prices in this price list are ex. VAT
Display advertisements mm price
Mondays, Tuesdays, Wednesdays . . . . . . . . . . . DKK 31.00
Thursdays . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 32.00
Fridays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 36.50
Retail1) mm price
Mondays, Tuesdays, Wednesdays . . . . . . . . . . . DKK 20.75
Thursdays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 21.75
Fridays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 24.50
1) Retail of wine, spirits, radio, tv, clothes, private furniture, timepieces and
jewellery.
Colour charge, display/situations vacant
Black + one colour . . . . . . . . . . . . . . . . . . . DKK 4,900.00
Black + several colours . . . . . . . . . . . . . . . DKK 15,000.00
Classifi ed mm price
Situations vacant* . . . . . . . . . . . . . . . . . . . . . . . DKK 37.50
Jobs wanted . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 15.00
Person and Company profi les** . . . . . . . . . . . . DKK 36.00
Offi cial Notices/Accounts/
Business Contact/Courses** . . . . . . . . . . . . . . . DKK 29.00
Culture/Holiday/Food & Wine . . . . . . . . . . . . . . DKK 18.00
Exclusive Property . . . . . . . . . . . . . . . . . . . . . . . DKK 16.25
Commercial Property . . . . . . . . . . . . . . . . . . . . DKK 16.75
Exclusive Cars/Boats . . . . . . . . . . . . . . . . . . . . . DKK 16.25
Exclusive cars (per module) . . . . . . . . . . . . . . . DKK 650.00
Double Module . . . . . . . . . . . . . . . . . . . . . DKK 1,000.00
Colour can be purchased for a number of classifi ed areas at
a reduced price. Request an offer.
* Exposure of vacant situations on KarriereJob.dk and Stepstone costs
DKK 4,900 (net) per month.
** The colour charge is dependent on format, DKK 6,00 per mm. – minimum
charge DKK 1,200. – maximum charge DKK 11,000.
Box number charge: DKK 200.00
Børsen Newspaper 2008
Børsen Newspaper
Børsen’s fundamental concept:
Børsen strives to be Denmark’s leading supplier of
business information – irrespective of the form and
the media.
Børsen wishes to create value for all stakeholders, both
businesswise and with respect to quality of life.
4 ‹ ‹ ‹ MEDIA INFORMATION 2008
Small formats, good positionings
The following advertisement positionings are sold in multiple
insertion packages.
Special positioning
There is greater demand for right pages than left pages, and
the fi rst right page is in greater demand than other right
pages. Some left pages are also in greater demand than
others. A demand surcharge is therefore added to adver-
tising prices for these pages, where the advertiser requests
this position. The surcharge is based on the advertisement’s
basic price + any weekday surcharge. A surcharge is made
for all sections, but does not apply to any colour charges.
Page 3 .......... + 40% minimum format ................ 1,000 mm
Page 4 ........ + 25% maximum format ................ 6 x 75 mm
Page 5 .......... + 35% minimum format ................ 1,000 mm
Page 7 .......... + 30% minimum format ............... 1,000 mm
Page 9 .......... + 25% minimum format ................ 1,000 mm
Page 11 ........ + 25% minimum format ................ 1,000 mm
Page 13 ........ + 25% minimum format ............... 1,000 mm
The surcharge for other right pages, other specifi c
positionings and centre spread is 20%.
Position Format Price per unit
incl. 4 colours
1st section
Front page (S) 1) 6 x 35 mm DKK 14,500
Back page 3 x 75 mm DKK 8,900
Stock exchange lists
Danish shares (S) 3 x 75 mm DKK 8,200
Foreign shares 2 x 50 mm DKK 6,700
2nd sections
Front page 2 x 75 mm DKK 7,900
Front page (S) 6 x 75 mm DKK 21,700
Back page 3 x 75 mm DKK 6,600
Back page (S) 6 x 75 mm DKK 12,000
executive
Page 2, 4, 5, 6, 7 and 8 2 x 75 mm DKK 6,000
Page 3 (S) 2 x 75 mm DKK 7,500
Weekend
Front page 2 x 75 mm DKK 8,450
Front page 4 x 75 mm DKK 16,800
Front page 6 x 75 mm DKK 25,100
Back page (1/1 page) See display price
Private Homes .
Front page 2 x 75 mm DKK 8,450
Front page 4 x 75 mm DKK 16,800
Front page 6 x 75 mm DKK 25,100
(S) Solo positioning on the page.
1) Reduced format: 197 mm x 35 mm.
2) Alternative format possible – please request an offer.
‹ BøRSeN NeWSPAPeR
Position
5MEDIA INFORMATION 2008 › › ›
BøRSeN NeWSPAPeR ›
Discounts
Børsen offers 2 different
agreement systems: A and B
The agreements apply to all types of print purchased from
Børsen.
Agreement A: Sales related fi xed discount
Gross sales: Total discount:
> DKK 110,000 . . . . . . . . . . . . . . . . . . . . . . . . . 5.0%
> DKK 220,000 . . . . . . . . . . . . . . . . . . . . . . . . 10.0%
> DKK 330,000 . . . . . . . . . . . . . . . . . . . . . . . . 16.0%
> DKK 500,000 . . . . . . . . . . . . . . . . . . . . . . . . 22.5%
> DKK 750,000 . . . . . . . . . . . . . . . . . . . . . . . . 24.5%
> DKK 1,050,000 . . . . . . . . . . . . . . . . . . . . . . . . 26.5%
> DKK 1,450,000 . . . . . . . . . . . . . . . . . . . . . . . . 29.0%
> DKK 2,100,000 . . . . . . . . . . . . . . . . . . . . . . . . 32.5%
> DKK 2,750,000 . . . . . . . . . . . . . . . . . . . . . . . . 36.5%
Agreement B: Quantity discount
Number of advertisements: Total discount:
> 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.0%
> 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20.0%
> 64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30.0%
general information on annual agreements and
discounts■ Discounts can only be given where a written annual
agreement has been made.■ Quantity discounts do not apply to colour charges.■ The above discount systems cannot be combined with
other discount systems.■ Excess discounts paid are invoiced where the annual
agreement terms are not met.
Børsen pays 2.5 % to nominated media agencies. Remu-
neration includes security, subscription to relevant media
indexes and completed and delivered advertising materials.
Børsen Newspaper
The Børsen Newspaper has in the last year focussed on
creating the easiest possible access to our unique target
group via the newspaper, the magazines or a combination
of these. We want to continue to strengthen these chan-
nels and add any new channels for which there is demand
in the market. Our mission is to continuously create
growth for our readers and advertisers both at work and
at home. We call it ‘business with pleasure’.
� ‹ ‹ ‹ MEDIA INFORMATION 2008
‹ BøRSeN NeWSPAPeR
Sections Order deadline Order deadline Material deadline:
Display Classified Display and classified
1st section 2 working days before
insertion time 1 PM
The weekday before insertion
before noon
NB! Special times for profile:
2 weekdays before insertion time
1 PM
Print-ready advertising materials:
The weekday before insertion
time 11 AM
Private Investment Thursday before insertion
time 1 PM
Print-ready advertising materials:
Friday before insertion by 11 AM
Børsen 3rd Home, Property
Abroad
Thursday before insertion
time 1 PM
Print-ready advertising materials:
Friday before insertion by 11 AM
Growth in Denmark Thursday before insertion
time 1 PM
Print-ready advertising materials:
Monday before insertion by 11 AM
Digital Friday before insertion
time 1 PM
Print-ready advertising materials:
Monday before insertion by 11 AM
Media Market Monday before insertion
time 1 PM
Print-ready advertising materials:
Tuesday before insertion by 11 AM
Environment Monday before insertion
time 1 PM
Print-ready advertising materials:
Tuesday before insertion by 11 AM
Property Tuesday before insertion
time 1 PM
Tuesday before insertion by 1 PM Print-ready advertising materials:
Wednesday before insertion by
noon
Food & Health Tuesday before insertion
time 1 PM
Print-ready advertising materials:
Wednesday before insertion by 11
AM
Private Homes Wednesday before inser-
tion
Wednesday before insertion by 1
PM
Print-ready advertising materials:
Thursday before insertion by noon
Executive Monday before insertion
time 1 PM
Wednesday before insertion by 1
PM
Print-ready advertising materials:
Wednesday before insertion by 4
PM
Weekend Monday before insertion
by 1 PM
Wednesday before insertion by 1
PM
Print-ready advertising materials:
Thursday before insertion by 11
AM
Børsen special sections,
Master, Cars etc.
1 week before insertion 2 weekdays before insertion
before 1 PM
2 working days before insertion
time 1 PM
Pictures, text and logos for typeset advertisements are to be submitted at the latest 3 working days before insertion by 1 PM
We reserve the right to change deadlines at any time.
Deadlines
7MEDIA INFORMATION 2008 › › ›
BøRSeN NeWSPAPeR ›
Technical information
Delivery of advertising material to Børsen Newspaper
Email: . . . . . . . . . . . . . . . . . . . . . . . . [email protected]
FTP server: . . . . . . . . . . . . . . . . . . . . http://ftp.borsen.dk
Call us for user name and password. Alternatively, use
Medienettet. If you require further information on electronic
material, contact Børsen Advertising on +45 3332 0102.
Placing an order
Placed by telephone, fax or email:
Tel. +45 3332 0102
Fax +45 3391 1050
E-mail: [email protected]
It should be clearly stated where and when the adver-
tisement is to be inserted, how the material is to be
sent and from where (company name, address, tele-
phone number, contact person).
Print-ready material
The following material types are considered to be print-
ready:
Composite CMYK separated EPS fi les incl. fonts. Composite
CMYK separated PDF fi les (only PDF 1.3, Acrobat 4) without
security settings – fonts MUST be embedded. Positioned
RGB, LAB, indexed or Duotone pictures are not consider to
be print-ready, as further image processing is necessary.
Other electronic material
The guidelines below should be followed for material sent
via CD-ROM or email (max. 10 MB per e-mail):
Send
Document, fonts/postscript fonts, HighRes pictures/logos.
Pictures/logos should be attached as separate fi les. Pictures
should be CMYK/grey tone without DCS. Pictures/logos
should be EPS, TIFF or JPEG format. Vector graphics (EPS)
are preferred.
Pictures
Picture resolution (TIFF / EPS / JPEG) is to be between 172
and 200 dpi, which is the resolution printed media requires
at 100% fi le size.
Classifi ed pagination means that height can vary from 354
- 365 mm.
Column widths
Advertising materials are to be submitted in the following
formats:
1 column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 mm
2 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 mm
3 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 mm
4 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 mm
5 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221 mm
6 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266 mm
12 columns (notice) . . . . . . . . . . . . . . . . . . . . . . 550 mm
Colour
To achieve the best possible printed result, the following
guidelines should be used:
1. 4-colour printing is built up of:
Cyan / Magenta / Yellow / Black (Key) (CMYK)
2. Point percentages should be between 5 and 85 per cent
for highlight and shadow points. Percents above or be-
low these values risk being closed or disappearing com-
pletely in reproduction. Allow for 20% point spread.
3. Negative fonts less than 10 point should not be used.
Text above which is in a colour or is defi ned by more
than 2 CMYK colours, should be minimum 12 point.
4. Do not use colors with greater than 240% total ink
coverage.
We recommend pictures are separated from RGB to
CMYK in Adobe PhotoShop by the ISO profi le ISOnews-
paper26v4 which can be downloaded free of charge from
www.ifra.com
NB: We reserve the right to make changes to technical in-
formation.
CYAN
MAgeNTA
YeLLOW
BLACK (Key)
� ‹ ‹ ‹ MEDIA INFORMATION 2008
efficient communication
An insert in Børsen is an efficient direct mail to Danish busi-
ness managers without returned post. An insert in Børsen
attracts reader attention and leaves a positive impression.
Børsen insert prices normally are independent of the insert’s
format and weight. Inserts which weigh more than 300 g
and/or magazine type inserts can be subject to special post-
age charges – please request an offer.
The prices below include inserts without external advertise-
ments:
Up to 4 pages . . . . . . . . . . . . . . . . . . . . . . . DKK 210,000
Friday surcharge . . . . . . . . . . . . . . . . . . . . . . DKK 20,000
Inserts of more than 4 pages incur a surcharge of DKK
30,000 for each additional 4 pages.
Børsen includes maximum two inserts per publication day.
If exclusivity is required (only one insert) a surcharge of DKK
20,000 is made.
Discounts
Børsen gives discounts on inserts as specified in annual
agreements. Discounts are deducted from the list prices, but
not from any postage charges.
Insert with external advertisements
Inserts which contain external advertisements or advertise-
ment like materials from other companies or companies
other than those owned by the insert advertiser are invoiced
separately. The insert advertiser will normally be invoiced
both a general insert price and the current advertisement
price for external advertisements – please request an offer.
Inserts with external advertisements are only accepted
where this has been specifically agreed with Børsen. If an
agreement has been entered into, Børsen’s standard price
list is an agreement rider. Its is to be clearly stated on the
front page of all inserts that the insert is an advertising sup-
plement which is independent of the Børsen Newspaper.
All inserts are to be approved before the final acceptance
of an order becomes valid. This in practice means that the
insert is to be submitted in PDF form 7 working days be-
fore publication. Børsen issues an acceptance at the latest 6
working days before publication.
Insert position in the newspaper
Inserts are normally positioned in the middle of the news-
paper, but can (depending on the weekday, weight etc.) be
positioned elsewhere. A surcharge is levied for this service.
Read more at borsen.dk/annoncer or request an offer.
Part distribution
It is possible to distribute inserts in a geographically deli-
mited area, for example in East or West Denmark (using The
Great Belt as a boundary). Request an offer for price per unit
for part distribution. Price per unit is based on the insert’s
weight and number of pages. A handling fee of DKK 10,000
is charged in addition.
Formats
Minimum 148 x 210 mm (A5). Maximum 280 x 395 mm
can be accepted however there is a risk that insert edges
become frayed, which Børsen can not take responsibility for.
We therefore recommend 270 x 395 mm (tabloid).
NB: The insert should have a maximum width of 280 mm
from the insert spine. Landscape format cannot be accepted
for inserts.
Paper weight and number of pages
The paper’s weight should in general be between 80 and
150 grams dependent on the number of pages. Loose leafs
should however be printed on 120 -140 g paper. The number
of pages in general must not exceed 32. Inserts printed on
newsprint can however have up to 64 pages. The insert’s
total weight must in general not exceed 100 g and/or not
exceed the newspaper’s weight.
Dummy/paper samples
To ensure correct insertion, Børsen requires 3 dummy/paper
samples in full format and final paper quality to be sent 14
days before the insert is distributed at the latest. If Børsen
does not receive the dummy/paper samples, there is no
guarantee that the insert will be made. Note in particular
that inserts with affixed ‘flaps’ can cause problems when
inserted.
Insert in Børsen
‹ INSeRT IN BøRSeN
9MEDIA INFORMATION 2008 › › ›
Printing of insert
Børsen Newspaper can, where required, print your insert.
Please request an offer.
Deadline
Inserts should always be booked well in advance, as Børsen
has a maximum of two inserts per publication day. Can-
cellation of inserts made later than 7 working days before
the booked insert date are invoiced at 50% of the insert’s
price.
Delivery
Inserts are delivered to:
Dansk Avistryk, Sydvestvej 110, 2600 Glostrup, Denmark
Att.: Midterhallen.
The inserts should be delivered in the largest bundles pos-
sible and without bands. At the latest by 12 PM 2 working
days before insert. If the insert day is a Monday, the insert is
to be submitted by noon on the Thursday before.
Circulation
Circulation can vary signifi cantly due to reader campaigns.
However a minimum of 78,000 copies are normally deliv-
ered (Monday - Thursday) and 84,000 copies on Fridays.
Always request information on circulation levels for the re-
quired day before printing inserts. There can be up to 3–4 %
reject/waste in a circulation.
Remaining copies
If excess copies are required returned, this should be stat-
ed when ordering or at the latest when delivered. If not
otherwise agreed, excess inserts are discarded 5 days after
the publication date.
Insert (part of the paper)
An insert is equivalent to the 4 middle pages of the news-
paper.
4-colour
Pages Black/white on all pages
4 pages . . . . . . . . DKK 200,000. . . . . . . . . .DKK 245,000
8 pages . . . . . . . . DKK 400,000. . . . . . . . . .DKK 490,000
INSeRT IN BøRSeN ›
Insert in Børsen
An insert in Børsen is an effi cient direct mail to Danish
business decision makers without returned post. An insert
is particularly suitable for communicating detailed and
complex messages. An insert in Børsen attracts reader
attention and leaves a positive impression.
10 ‹ ‹ ‹ MEDIA INFORMATION 2008
Børsen Business Magazines are classic magazines, but in a
new large format. DK 1000 and Company Car continue in
their current format as these magazines are used as refer-
ence publications by our readers. The Business Magazines
focus editorially and exclusively on trends within the business
world and finance. There are 9 exciting issues in the publi-
cation plan for 2008.
We select the most interesting topics and present them in
thoroughly researched articles so that our readers can keep
up to date on investments, image, the media market, the
latest technology, pensions and much more.
Publication plan
Cancellation deadline: 4 weeks before publication date.
Magazine test: In the course of the year Børsen tests a
number of selected editions of the Business Magazines. We
automatically test all full and double page advertisements
that are not included in these selected editions.
Surcharges
Right page, first half . . . . . . . . . 20%
Back page . . . . . . . . . . . . . . . . . 25%
Double page on page 2-3 . . . . . 30%
Discounts are given on surcharges.
Discounts
Annual agreements entered into with the Børsen Newspaper
also cover advertising in the agencies.
Rebates
Børsen pays 2.5 % to nominated media agencies. Remu-
neration includes security, subscription to relevant media
indexes and completed and delivered advertising materials.
Loose inserts
0 – 20 g . . . . . . . DKK 190,000
20 – 40 g . . . . . . . DKK 210,000
40 – 60 g . . . . . . . DKK 230,000
60 – 80 g . . . . . . . DKK 250,000
80 – 100 g . . . . . . DKK 270,000
Insert surcharges
Attached insert: . . . . . . . . . . 20%
Imprint: . . . . . . . . . . . . . . . . 25%
Exclusivity: . . . . . . . . . . . . . 30%
Affixments
0 – 40 g DKK 90,000 + advertisement price (DKK 46,500)
Technical information
Delivery of advertising materials to Børsen Business
Magazines:
E-mail: [email protected]
FTP server: http://ftp.borsen.dk
Or via Medienettet.
It should be clearly stated where and when the adver-
tisement is to be inserted, how the material is to be
sent and from where (company name, address, tele-
phone number, contact person).
300 pixels per inch (300 dpi)
Print-ready materials
The following material types are considered to be print-
ready: CMYK separated EPS files incl. fonts, CMYK sepa-
rated PDF files without security settings – fonts MUST be
embedded. 5 mm should be added to all ‘bleed’ formats in
each direction for cutting.
Other electronic material
The guidelines below should be followed for material sent
via CD-ROM or email: Send document, fonts/postscript
fonts, High-Res pictures/logos. Pictures/logos should be at-
tached as separate files. Pictures should be CMYK/grey tone
without DCS. Pictures/logos should be in EPS, TIFF or JPEG
format with a resolution of minimum 300 dpi.
Business Magazines
Publication Day Deadline Topic/Analysis
Wednesday 27 February 13 February Energy & Environment
Wednesday 12 March 27 February Commercial Property
Wednesday 16 April 2 April IT & Tele
Wednesday 14 May 29 April Stock Exchange Guide
Wednesday 24 September 10 September DK 1000
Wednesday 8 October 24 September Commercial Property
Friday 24 October 8 October Company Cars 2009
Wednesday 19 November 5 November Investment
Wednesday 3 December 19 November Media 2009
‹ BuSINeSS MAgAzINeS
11MEDIA INFORMATION 2008 › › ›
BuSINeSS MAgAzINeS ›
energy & environment, Commercial Property, IT
& Tele, Stock exchange guide, Invest and Media
2009:
Double page 4 colour . . . . . . . . . . . . . . . . . . . DKK 92,000
■ No bleed 504 x 296 mm
■ Bleed 544 x 340 mm
Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 53,000
■ No bleed 232 x 296 mm
■ Bleed 272 x 340 mm
Half page 4 colour . . . . . . . . . . . . . . . . . . . DKK 36,000
■ No bleed 232 x 148 mm
■ Bleed 272 x 170 mm
1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 23,900
■ No bleed 73 x 296 mm
■ Bleed 93 x 340 mm
Quarter page 4 colour . . . . . . . . . . . . . . . . DKK 17,500
■ No bleed 232 x 75 mm
■ Bleed 272 x 85 mm
All prices are ex. VAT. We reserve the right to change prices.
Please request an offer if other formats are required.
DK 1000 and Company Car:
Double page 4 colour . . . . . . . . . . . . . . . . DKK 82,900
■ No bleed 390 x 250 mm
■ Bleed 420 x 280 mm
Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 47,900 ■ No bleed 187 x 250 mm
■ Bleed 210 x 280 mm
2/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 38,100
■ No bleed 124 x 250 mm
■ Bleed 140 x 280 mm
Half page 4 colour . . . . . . . . . . . . . . . . . . . DKK 32,400
■ No bleed 187 x 125 mm
■ Bleed 210 x 140 mm
1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 21,300
■ No bleed 62 x 250 mm
■ Bleed 70 x 280 mm
Quarter page 4 colour . . . . . . . . . . . . . . . . DKK 15,800
■ No bleed 187 x 65 mm
■ Bleed 210 x 70 mm
5 mm should be added to all ‘bleed’ formats in each direction
for cutting.
BusinessThe Business Magazines are an important tool and supplement to the daily news and informa-
tion fl ow provided by the newspaper and Børsen Online. The magazines are more focussed on
the reader’s private world. This is primarily an acknowledgement that people have a great need to
receive coherent news and information on a multimedia platform. In 2008, 7 out of the 9 enticing
issues of the Business Magazines will be in a new large format.
Note new large format of the following magazines:
1� ‹ ‹ ‹ MEDIA INFORMATION 2008
Pleasure is, as the name suggests, a lifestyle magazine in
large format which combines the quality of the magazine
with the format of the newspaper. We have included 16
issues of this magazine in the 2008 publication plan.
In Pleasure we cultivate the good life and focus on the
part of life in which we reflect, relax and recharge. In other
words Pleasure will be about everything that makes life a
little sweeter such as travel, culture, food, wine and much
more.
Publication plan
Cancellation deadline: 4 weeks before publication date.
Magazine test: In the course of the year Børsen tests a
number of selected editions of the Pleasure magazines. We
automatically test all full and double page advertisements
that are not included in these selected editions.
Prices
The Pleasure magazines have the following advertisement
formats and prices:
Double page 4 colour . . . . . . . . . . . . . . . . . . . DKK 92,000
■ No bleed 504 x 296 mm
■ Bleed 544 x 340 mm
Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 53,000
■ No bleed 232 x 296 mm
■ Bleed 272 x 340 mm
Half page 4 colour . . . . . . . . . . . . . . . . . . . DKK 36,000
■ No bleed 232 x 148 mm
■ Bleed 272 x 170 mm
1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 23,900
■ No bleed 73 x 296 mm
■ Bleed 93 x 340 mm
Quarter page 4 colour . . . . . . . . . . . . . . . . DKK 17,500
■ No bleed 232 x 75 mm
■ Bleed 272 x 85 mm
5 mm should be added to all ‘bleed’ formats in each direction
for cutting.
All prices are ex. VAT. We reserve the right to change prices.
Please request an offer if other formats are required.
Surcharges
Right page, first half ............ 20%
Back cover ........................... 25%
Double page on page 2-3 .... 30%
Discounts are given on surcharges.
Discounts
Annual agreements entered into with the Newspaper also
cover advertising in the Pleasure Magazines.
Børsen pays 2.5 % to nominated media bureaus. Remunera-
tion includes security, subscription to relevant media indexes
and completed and delivered advertising materials.
Pleasure Magazines
Publication day Deadline Theme
7 February 24 January Travel
6 March 21 February Gastronomy
27 March 12 March Well-being
10 April 27 March Spring
24 April 9 April Homes
8 May 23 April Leisure
29 May 15 May Technology
12 June 29 May Cars
26 June 12 June Summer
4 September 21 August Travel
18 September 4 September Autumn
2 October 18 September Homes
30 October 16 October Technology
13 November 30 October Gastronomy
27 November 13 November Christmas/Winter
11 December 27 November 2009
‹ PLeASuRe MAgAzINeS
13MEDIA INFORMATION 2008 › › ›
Loose inserts
0 – 20 g .................. DKK 190,000
20 – 40 g ................ DKK 210,000
40 – 60 g ................ DKK 230,000
60 – 80 g ................ DKK 250,000
80 – 100 g .............. DKK 270,000
Insert surcharges
Attached insert: .................... 20%
Imprint: ................................ 25%
Exclusivity: ........................... 30%
Contact the advertising department for insert technical
specifi cations.
Affi xments
0 – 40 g DKK 90,000 + advertisement price (DKK 46,500)
Technical information
Delivery of advertising materials to Børsen Pleasure
Magazines:
Email: [email protected]
FTP server: http://ftp.borsen.dk
Or via Medienettet.
It should be clearly stated where and when the adver-
tisement is to be inserted, how the material is to be
sent and from where (company name, address, tele-
phone number, contact person).
300 pixels per inch (300 dpi)
Print-ready materials
The following material types are considered to be print-
ready: CMYK separated EPS fi les incl. fonts, CMYK sepa-
rated PDF fi les without security settings – fonts MUST be
embedded. 5 mm should be added to all ‘bleed’ formats in
each direction for cutting.
Other electronic material
The guidelines below should be followed for material sent
via CD-Rom or e-mail: Send document, fonts/postscript
fonts, High-Res pictures/logos. Pictures/logos should be
attached as separate fi les. Pictures should be CMYK/grey
tone without DCS. Pictures/logos should be in EPS, TIFF or
JPEG format with a resolution of minimum 300 dpi.
PLeASuRe MAgAzINeS ›
Magasintillæg til dagbladet Børsen torsdag den 22. februar 2007
På sommerferie med sanserne
01-4-220207.qxd 14/02/07 10:45 Side 1
Magasintillæg til dagbladet Børsen torsdag den 22. februar 2007
På sommerferie med sanserne
Magasintillæg til dagbladet Børsen torsdag den 22. februar 2007
På sommerferie med sanserne
Magasintillæg til dagbladet Børsen torsdag den 22. februar 2007
PLEASURE
The lifestyle aspect has been cultivated for a number of years and with
great success in the Børsen Newspaper. Therefore, 16 issues of Pleasure
Magazine will be published in 2008.
Our many readers are used to fi nding new ideas in the magazines
for cars, homes, travel, fashion, gadgets, timepieces, art, restaurants
and much more. Everything which makes the everyday life of our
exclusive target group more pleasant.
14 ‹ ‹ ‹ MEDIA INFORMATION 2008
On borsen.dk, decision makers can access the most impor-
tant information on developments in the business world and
on the fi nancial markets. Throughout the day the latest news
on markets, companies and business world profi les and on
political and fi nancial developments that impact both the
business world and private fi nance are brought to you.
Borsen.dk has its own TV studio and produces TV reports
every day – and 90% of our users would like to see even
more. We therefore will now also be broadcasting on Satur-
days, where you can watch Børsen weekend TV and our
programs on private fi nance and investment.
Providing just TV reports is however not enough for us! We
have also in response to this extended our editorial function
and expanded news coverage on borsen.dk, so that we can
keep users up to date on the most important business and
fi nancial news from at home and abroad on Saturdays too.
Borsen.dk covers more than business and fi nance. We also
cover the private fi nance area and the areas of interest of
modern consumers such as IT, homes, cars, travel, gadgets
etc.
The combination of focused news coverage with breadth
and depth have given borsen.dk a strong increase in both
the number of visitors and page views. Borsen.dk has ap-
proximately 325,000 unique users a week, who generate
more than 1,000,000 visits and more than 5,000,000 page
views.
More than 91% of borsen.dk’s users visit the site minimum
once a week and spend on average more than 1 hour and
15 minutes a month on clicking around borsen.dk’s news
and services.
(source: TNS Gallup end of 2007 and Gemius Traffi c September 2007)
Advertisement products
Advertisement options on borsen.dk are constantly tuned
to ensure optimal visibility and effect for advertisers. Go to
borsen.dk/annoncer and download the latest summary of
prices, products and positioning options.
Different advertisement options on borsen.dk:
■ Run Of Site (ROS)
■ Front page
■ Special positioning
■ Sponsorship
NB! You cannot advertise on both Megaboard and Topban-
ner at the same time.
Borsen.dk
Available advertisement formats
Format Size Position
Megaboard 930 x 180* Top of page
Top banner 728 x 90 Top of page
Top of page (Rectangle) 300 x 250 Middle of page
Side banner (Skyscraper) 160 x 600* Right of page
News banner (Skyscraper) 240 x 400 To the right of news
Sponsor button 160 x 100 Right of page
Ownership *marked Front page
Web-TV Front page
‹ BORSeN.DK
News Mail Format Position
News mails banner 468 x 400 Top of the mail
News mails banner 468 x 248 Middle of the mail
BORSeN.DK ›
Technology on borsen.dk
Banners should meet the technical requirements set by
borsen.dk. This means that banners should comply with the
formats specifi ed (see the form below on this page).
Borsen.dk has decided that in the interests of our users, ani-
mations in materials are not to loop more than 3 times or
contain a sequence of more than 15 seconds duration. It is
therefore recommended to create a shorter animation start
delay to ensure that the user’s page is uploaded.
Advertisement format Position Weight Animation Loops Streaming
gIF/HTML/Flash
728 x 90 Top banner 30kb 40kb 15 seconds 3 60 seconds
930 x 180 Megaboard 30kb 40kb 15 seconds 3 60 seconds
300 x 250 Front page banner 30kb 40kb 15 seconds 3 60 seconds
160 x 600 Side banner 30kb 40kb 15 seconds 3 60 seconds
468 x 400 + 468 x 248 News mails Only GIF 30kb None/static None None
160 x 100 Sponsor button Only GIF 30kb None/static None None
Web-tv Please call the sales
dept. +45 3332 0102
Where Flash banners are used, an associated back-up GIF fi le
is to be always submitted and a clickTAG is to be inserted.
If streaming with sound is used, the requirement is that the
banner is only activated by mouse-over and that there is 1
second banner activation delay. Read more about banner
requirements at borsen.dk/annoncer
general conditions
Borsen.dk reserves the right to reject material which deviates
from the borsen.dk technical guidelines or is otherwise not
in accordance with the media’s image.
15MEDIA INFORMATION 2008 › › ›
The Media House Børsen supplies news, knowledge and
perspective in a way that cannot be obtained from other
sources, at a suitable point in time, in volumes that users
themselves define and via the channels you choose.
The 1st section provides a daily news summary and the
weekly supplements and special sections supply in-depth
perspectives on fixed topics. 25 magazines a year give an
indepth focus on selected business and leisure orientated
themes such as lifestyle, image, IT, the largest companies,
company cars and investment and includes insights, inter-
views, analyses and portraits.
Børsen Online provides users with a wide range of unique
tools such as the company database, article archive and
Børsen Trader and allows the individual user to design the
news stream they receive via e-mail, text message and WAP.
The news stream is supplemented with live web-TV, new
bulletins throughout most of the day.
Weekly supplements
Monday: Private Investment
Tuesday: Growth in Denmark
Digital
Wednesday: Media Market
Environment
Thursday: Commercial Property
Food & Health
Friday: Weekend
Executive
Private Homes
Ad hoc supplement
Summer (July)
Second Homes (2 times a year)
Cars (3 times a year)
Meetings & Conferences (once a year)
Young Careers (once a year)
Property (2 times a year)
Master (once a year)
Business Travel (2 times a year)
All Børsen fixed supplements are suspended in the summer
holiday period between 30 June and 3 August. On Mondays
to Thursdays the supplements are replaced by summer topic
pages and on Fridays the Weekend & Homes supplement is
replaced by a Summer supplement.
Magazines – 25 magazines a year:■ 16 large format trend orientated magazines
(Pleasure)■ 9 business orientated (Business)
All magazines except DK 1000 and Company Car will
be published in a new large format.
Online■ 24 hours a day – 7 days a week – 365 days a year.■ More than 30 live web news bulletins a day on Børsen
tv.
Product Summary
made for growth