a guide to mixpanel
TRANSCRIPT
![Page 1: A Guide to Mixpanel](https://reader035.vdocuments.site/reader035/viewer/2022062903/58cea1991a28abb26e8b54bb/html5/thumbnails/1.jpg)
Deepak Modak 24 Feb 2017
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Answer to
What is happening ?
When is it happening ?
Who is doing it ?
How often it is happening?
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MixpanelIt is a business analytics tool which tracks user interactions with web and mobile applications, and it measures user engagement and retention.
Product analytics for product people.
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EventIt can be
First Launch
Tapped on "Register Now" button
Opened "News Section"
Updated "Profile Details"
Authentication Success
Authentication Error
Purchased in-app item
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Event TrackingAction Mixpanel Solution
Track user activity Engagement
When users are dropping Funnel
What is the most used feature Retention
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PeopleKnow about
Demographics of user
Profile Details of user
Browsing History of user
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Analytics
Engagement / Retention
Funnel
Autotrack
JQL Supports
Marketing
A/B Testing
Email/Push Notifications
People
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Digital footprint of User
RegisteredWelcome SMS Welcome Mail Reminder SMS Reminder Mail
On web or mobile, track user’s entire journey across every touch point
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Do and Don’ts1. Human-readable names are much appreciated. e.g "Registered" instead of
"user_registered_form"
2. It's better to use special or reserved properties as much possible. e.g $email, $phone etc.
3. Property names should not begin with $ or mp_. These properties are reserved for special properties.
4. Property name maxlength is 255 characters.
5. It is advised to use property name with 20 characters else it will get cut off by dashboard UI.
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Other OptionsFree
Google Analytics
Flurry
Paid
Omniture
KISSmetrics
Localytics
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Data Flow
User
Mixpanel Agent
Server
Admin
Mixpanel Agent
Data
Track Event
Analytics
Track Event
View Data
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Thank you