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May 2019 A Global Diamond Commodity Exchange Creating a New Financial Market

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Page 1: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

May 2019

A Global Diamond Commodity Exchange

Creating a New Financial Market

Page 2: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX Vision

www.cedex.com

Transforming Diamonds to a New Financial Asset

Page 3: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Why Diamonds?

www.cedex.com

Untapped Market

$300-$400 bn

Diversified Risk Profile Attractive Low Carry Cost

Page 4: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Breaking the Barriers to become a financial asset class

Lack of Fungibility Lack of Transparency

www.cedex.com

Lack of Liquidity

The diamond industry lacks clear & transparent pricing, making it

difficult to understand how diamonds are valued & priced

Unlike gold, platinum or silver, diamonds are not standardized

and each diamond is unique

Diamonds are mainly sold to end consumers in a one-sided

transaction, so you can’t resell a diamond in its fair market value

Page 5: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

The CEDEX Solution

www.cedex.com

Page 6: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

The Technology Behind CEDEX

THE DEX BLOCKCHAIN

Using both DEX & Blockchain technology CEDEX engineered a groundbreaking change overcoming the obstacles preventing diamonds from becoming a commodity

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DEX- Transparency & Fungibility

www.cedex.com

Is a sophisticated proprietary algorithm that evaluates that creates

a single gemological benchmark for fungability and calculates the

diamond Estimated Market Price (EMP) for transparency overcoming

the barriers to transform diamonds to a financial asset class

DEX

Page 8: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Step 1: Creating A Gemological Benchmark

www.cedex.com

Historical Data of

~500K Diamonds

Compiling Diamond’s 20

Gemological Characteristics

GIA

Uploading Diamond’s

Gemological Lab Reports

Gem Composite = Benchmark

for Gemological Perfection

1 10

Page 9: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Step 2: Combining Live Pricing

www.cedex.com

DEX $ VALUEEstimated Market Price Vs. Asking Price

& Fungibility for Trading

Gem Composite

Live Parallel Trades

(Wholesalers)

1 10

Page 10: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Blockchain-Tokenization &Diamond Flow to The Exchange

DIAMONDSUpload a single or

multiple diamonds to the CEDEX exchange

VERIFICATIONAll diamonds uploaded to

CEDEX are sent to a GIA lab for verification and certificate

update

CUSTODIANOnce the diamond is verified and approved, it’s sent to a secured

custodian for safekeeping (Geneva/ Hong Kong)

SELLERThe diamond is uploaded to theexchange, where its evaluated; given aDEX score based on the requestedasking price vs. the Estimated MarketPrice (EMP)

BUYERCan bid on a single or multiple diamond,once there is a match, the Diamond DigitalCertificate is transferred to the buyer andhe becomes the diamond’s legal owner

DIGITAL DIAMOND CERTIFICATE (DDC)

A DDC is created, representing a diamond’s ownership. Including:owner ID, status, gem composite score, gem subcategory, media, designated custodian information, and arrival time at the custodian’s location

Page 11: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Proprietary & Confidential

www.cedex.com

Presenting the best valued deals on top

Generate automatic bids to reflect buyer entry point

Page 12: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Targeted Traders

www.cedex.com

BUYERSINITIAL SELLERS

CryptoHolders

InstitutionalTrading

Wholesalers & Private Diamond Holders

- Hedging Currency- Hedging General/Crypto Portfolios - Preserve Value- No Counterparty Risk

Commodity Traders

- Liquidation - Diamonds to Cash

- Exposer to Industry- Diversification- Better Alternative to Gold

Page 13: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX Strategic Expansion

www.cedex.com

Single DiamondFirst Financial Diamond Commodity Exchange

Institutional Markets

Global Financial Commodity Institutions

Expansion through distribution of ETF’s to retail

and later institutional counterparties:

Retail MarketsLocal Commodities

Retails Brokers

Crypto Exchanges

DiamondETF

Page 14: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Initiating Liquidity in Diamond Financial Market

www.cedex.com

CEDEXSingle Diamonds Trading

DEX- EvaluationDistribution

Trading underline vs. the ETF

ETF & Futures

Creation

DiamondIndex

ETF & Futures

AP’s

Index Arbitrage

Market Makers

STO Exchanges

Brokers Retail &

Inst

Page 15: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

About CEDEX

www.cedex.com

Page 16: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX Achievements

www.cedex.com

March 2017Seed Investment from TechFinancials

March 2018Raised over $20M in Token Sale

November 2018Fully Operative Live Beta Exchangeand global operations

Custodianships in Geneva and HK

March 2019Connection to Partners in the ecosystem to create diamond ETF products

20KSupported Community & Followers

Page 17: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX Road Map

▪ Diamond ETF’s

▪ Strategic Collaborations

▪ Round A investment

www.cedex.com

2019Q4

▪ Retail Market

▪ Regulatory Umbrella

▪ Geo Expansion Joint Ventures

▪ Round B – Institutional

▪ Expansion Institutional Markets

▪ Short SaleLeverage TradingShared Investment

▪ Market Expansion

Q3 –Q42020Q1 – Q2

20202019Q1 – Q3

Page 18: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

The Team

With over 20 years' experience in the global financial markets, has held senior roles in leading financial institutions such as Lehman Brothers, Barclays Capital and Intesa Sanpaolo (Banca IMI), and served as the CEO of a Luxembourg exchange and a financial advisory company

SAAR LEVI – CEO & CO FOUNDER

Entrepreneur with 25 years experience in the diamond industry. Working primarily in Asian markets, specializing in technology, consulting and financial software. Served as CEO at F&C as well as founder & managing director of the diamond brands LeLumiere and Masaor.com

RONEN PRIEWER - FOUNDER

VP Product

ASAF MEIRI

ADV. - Legal & Compliance Director

ARIEL LILAEV

COO

SHAHAF TZAIG

Chief Technology Officer

AVNER LEVINSTIEN

Development Manager

AVIV BALASSIANO

Head of Coin Management

ALLEN LANGNER

Japan Director

SHIGEO AKIYAMA

Asia Business Development

CALVIN HAU

Marketing Coordinator

OLGA CHEFRANOVA

Database Administrator

ALEKSANDR REBENOK

Senior QA Engineer

KATERYNA GORDIEIEVA

Korean Market Manager

REINA LEE

Head of Marcom & Business Development

YAEL ECKSTEIN

Page 19: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Our PartnersGrowing and Ongoing Joint Ventures & Partnerships

In Collaboration With:

- Listed on London Stock Exchange (TECH)

- Trading solutions to brokers & exchanges

- Based on propriety pricing algorithms

- Global offices: Israel, Cyprus, China, Hong Kong,

Japan & Ukraine

Page 20: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

Award Winning Project

Audience award winner

Singapore Feb. 2018

Top 3 Potential StartupsTel-Aviv March 2018

Top 3 Potential StartupsZurich March 2018

www.cedex.com

Page 21: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX In Recent Media

Forbes 7 Ways Tokenizing Traditional Assets Will Launch Security Tokens To Main Street In 2019Nov 1, 2018

VIDEOS PRESS

Yahoo FinanceDiamond Commodity Exchange CEDEX is Now Listed On CoinbeneNovember 28, 2018

Coin RivetNew blockchain exchange launches that digitizes diamondsNov 29, 2018

Core Finance Saar Levi – CEDEX CEOCore Finanace InterviewNov 30, 2018

Speaking at MJACSaar's Speech at MJAC - CRYPTO COMPARE Conference

Dec 18, 2018

New Kids On The BlockchainSaar Levi – CEDEX CEOMJAC CryptoCompare Interview Dec 1, 2018

Presenting CEDEXSaar Levi Presents The CEDEX VisionMarch 28, 2018

CryptovestExclusive: Q&A with Saar Levi, CEO and Co-Founder of CEDEXFeb 5, 2019

CoinDeskBlockchain-Based Diamond Exchange Cedex to Start Trading Diamonds Worth $50 MillionMarch 28, 2019

Page 22: A Global Diamond Commodity Exchange Creating a New ......A Global Diamond Commodity Exchange Creating a New Financial Market . CEDEX Vision ... update CUSTODIAN Once the diamond is

CEDEX End Game

Become a leading marketplace for digitized commodities for the retail

and institutional investors