a global approach to industry content · 2020. 5. 12. · industry breakdown sales volume. source:...

Data that informs.Solutions that engage.Programs that activate.

REDEFINING TECH MEDIA

Audiences Brands Solutions Products Edit Calendar Rates

A global approach to industry contentCT Lab Global Media is the result of a new partnership between IFA, the world’s largest consumer electronics show, and NAPCO Media, a U.S. business-to-business media company, that offers consumer electronics

and home appliances brands an unrivaled platform to connect with retailers, manufacturers, distributors and buying groups.

THE CT LAB STORY


Disrupting Traditional Consumer Technology Business MediaCT Lab Global Media is made up of a litany of brands, live events, publications, and newsletters with a focus on the Consumer Technology industry.

We disrupt with cutting edge techniques which integrate best-in-class data, next-gen digital products, authoritative content, and comprehensive back-end technology solutions.

Ultimately, we have two major goals:

• To enrich and empower our audience with engaging editorial andsponsored content

• To provide you, our partner, with top performance and ultimately returnon your marketing investment.


81,000+ Consumer Technology Professionals Covering All Major Markets in the Industry1

Geared to Consumer Technology professionals, our audience is comprised of sellers, makers, distributors and installers of tech.

Centered around the individuals that are on the front lines of driving revenue for the industry, our brands, products, and solutions are focused on engaging and activating our diverse audience base.

With over thirty years in market, our audience is also fiercely loyal. Over 90% of our audience prefers our brands for Consumer Technology news - 2x higher than our nearest competitor.

Source: 2016 Dealerscope Readers Survey


Industry Breakdown

Sales Volume

Source: 2016 Dealerscope Readers Survey

“Dealerscope’s coverage of industry developments in consumer electronics and home appliances is always insightful and timely. The talented editorial team knows the industry inside-out, from retail trends to product innovations and more.”John Taylor Vice President, LG Electronics USA

“Dealerscope understands the CE market, but that’s not what sets them apart. They also understand today’s business world and how to provide their readers with best-in-class content.”Jonathan ElsterCEO, Audio America

INTEGRATORS/INSTALLERS

33%

$1M – $5M

31.7%$5M – $10M

7.4%

$500k – $1M

19.2%

$10M – $50M

8.7%

$500k

26.8%

$50M – $100M

5.2%

$100M+

1%

RETAILERS

42%

BUILDERS/ ARCHITECTS/ DESIGNERS

9%MANUFACTURERS

9%

DISTRIBUTORS

8%

OTHER SERVICES

3%


Leader in Consumer Technology RetailNo other brand can offer the engaged audience that Dealerscope provides. With in-depth coverage, news, analysis, and profiles highlight the people, strategies, and trends that move the Consumer Technology retail industry.

Audience Reached Consumer Electronics and Appliance Retailers, Distributor and Manufacturers; Manufacturers’ Representatives; Custom Installers

Key Figures

2

EDITORIAL HIGHLIGHTS

70,000 MONTHLY PAGEVIEWS

16,200 CONTROLLED PRINT & DIGITAL CIRCULATION

38,000 MONTHLY UNIQUES


Embracing Change for the Custom InstallerTargeted to the residential technology professional integrators and specialty retailers from the Custom Integration (CI) Channel, Technology Integrator is about the business of doing business in an industry that is about change. Content focuses on business strategies from Profitability, Human Resources, Legislative issues, Operations, and Sales and Marketing.

Audience Reached Consumer Electronics and Appliance Retailers, Distributor and Manufacturers; Manufacturers’ Representatives; Custom Installers

Key Figures

2EDITORIAL HIGHLIGHTS

19,000MONTHLY PAGEVIEWS


Uniting Home Technology and Luxury DesignBrought to you by Technology Integrator, Connected Design is an ambitious venture that bring together Home Technology Professionals, Architects, Builders and Interior Designers to highlight the latest in cutting-edge electronics and sophisticated design.

Audience Reached Custom Integrators, Interior Designers, Home Builders, Realtors, and high-end users.

Key Figures

45,000 CONTROLLED PRINT & DIGITAL CIRCULATION


Transform top prospects into activated usersOur programs have been built around product and service adoption continuum. Our integrated programs draw upon portions of each with the end goal of accelerating the success of your channel strategy.

Research-driven brand activationUsing our internal research solutions, we can gain insights into current awareness in your market. Leveraging our premium brand building products, we can establish a need - ultimately driving momentum for your brand.

Awareness to advocacy - accelerating successWe understand that ROI is every marketer’s bottom line goal. Our integrated campaigns are designed to showcase data and value at every interaction. Our clients can see impact from these omnichannel programs.

Differentiate your products and servicesWith all of the service and product options that exist for Consumer Technology professionals, we can work with clients to establish a connection with our audiences - surfacing your value proposition that translates into measurable success.


A Brand-Fueled ConsultancyBuilt around data-driven insights tailored specifically for the Consumer Technology audience.

Subject Matter ExpertiseThe highest quality content from editors who know and understand the consumer technology ecosystem

Identification and AnalysisWe leverage data and audience insights to help drive content creation that is relevant, compelling, and impactful

Planning and CollaborationCutting edge collaboration tools keep you apprised of progress

Custom VideosWe have a variety of video solutions – whether shooting at live events or at our in-house studio. Our high-quality results provide a much needed visual element to consumer products.

ArticlesHigh–Quality branded content designed to engage your target audience, empowering with tested, compelling headlines.

White PapersDetailed thought leadership piece which identifies key problems and your solutions using data and/or real-life case studies.

WebinarsEducate and inform large targeted audiences on your solutions with full-service, turnkey, custom webinars; Our data-rich platform yields revenue creating insights along with lead generation.

InfographicsHigh resolution infographic that tells your story, or distills a complex topic into a compelling thought leadership piece.

Custom ExperiencesLooking for something to differentiate you from your competitor, we can do that, too.

Contact us for more information.

CT LAB CONTENT STUDIO


A Native Advertising SolutionEnabling our partners to engage our brands’ readers.

Our Native advertising programs represent best-in-class solutions allowing our audience to engage with branded content in the trusted environment of our high-quality Consumer Technology journalism.

ConsultationWe will hold a best practices consultation that will help you develop compelling content.

AmplificationWe leverage our partner networks to augment content engagement.

Advanced MeasurementReceive real-time digital and social metrics; same platform as our editors.

Omnichannel Platforms360 approach ensures that we engage our audience in all facets of content consumption.

NATIVE ADVERTISING

AudienceReach our targeted, growing Consumer Technology professional audience.

High Visibility PlacementPlacements on homepage, related article pages, and newsletters to achieve maximum visibility.


Your Business Has Evolved. Shouldn’t Your Advertising?The sites in the CT Lab network - Technology Integrator and Dealerscope - have ad packages specifically geared towards high-viewability, Premium Digital Display site positions.

What is Premium Digital Display?• High CTR, High Engagement, High Performance

• Clients are free to run creative tests

• Using partners, we will provide a level of insight thatfar surpasses our competitors – and move towardsexposure and engagement KPIs (Hours of exposure,Engagement %, etc.)

PREMIUM DIGITAL DISPLAY


Where extending your reach extends awarenessIn addition to having Premium Digital display, the team has the ability to follow and extend our audience wherever they travel on the web. When combined with our Premium Digital Display programs, an audience retargeting campaign can deliver the mindshare and coverage by using partner sites to fortify your message.

Boost your brand’s visibility• Target our unique audience in the digital channels where they

interact most.

• Increase contact with your branding using multiple touch pointsacross many contexts to help increase conversion.

• Use targeted creative to reach our uniquely qualified audience basedon where they are in the buying cycle.

• Address top of funnel audience with components designed for brandawareness AND lead generation.

HOW IT WORKS

AUDIENCE RETARGETING


A Critical Component of Omnichannel SuccessWith over 70% of our readers reporting that they respond to print advertisements, print display is an important part of any integrated campaign. And with an ambitious editorial calendar, you will be adjacent to the most cutting edge consumer technology reporting in the industry.

PRINT

*Source: 2016 Dealerscope Readers Survey


Online Run of Site Advertising Unit CPM Desktop TabletMedium Rectangle 300x250 $47 3 3

Leaderboard 728x90 $45 3 3

Digital Edition - Installation Sponsorship Brand PriceConnected Design $2,500 per install

Events 2018 Dates PriceCE Week June 20-21, 2018

Inquire with your Account ExecutiveThe Retailer Meetups at CE Week June 19

Futurevision Fall 2018

Premium Digital Display Unit CPM Desktop Tablet MobileMedium Rectangle 300x250 $120 3 3 3

Half Page 300x600 $140 3

Billboard 970x250 $165 3 3

Welcome Ad (Prestitial) 640x480 $225 3 3

Print Display Unit 1x 6x 12x 24xDealerscope Full Page $12,500 $11,250 $10,863 $8,550

2/3 Page $11,000 $9,900 $8,910 $8,000

1/2 Page $7,200 $6,500 $5,850 $5,250

1/3 Page $5,450 $4,900 $4,450 $3,975

1/4 Page $4,750 $4,275 $3,850 $3,550

Premium Positions – Rate IncreasesBack Cover – 30% Center Spread – 15%

Inside Front – 25% Other Preferred – 10%

Inside Back – 20% Consec. Rights/Lefts – 10%

Connected Design

Full Page $5,500

Inside Front Cover Spread $11,000

Inside Front Cover $6,600

Inside Back Cover $6,600

Back Cover $7,500

Half Page $3,500

eLearning Price IncludedWebinar $10,000 Hosting, Creation, and Promotion

90 Day Archive

JANUARY - DECEMBER 2018

Audience Retargeting Unit CPMMedium Rectangle 300x250 $35

Half Page 300x600 (Min. $3k)

Leaderboard 728x90

Wide Skyscraper 160x600

Billboard 970x250

Social Content Native Advertising Monthly Assets PricePartner Voice 3 $5,000

Featured Resources N/A Inquire with Your Account Executive


List Rental Brand List Size 1x 5xDedicated Sponsor Newsletter

Dealerscope 28,000 + $4,500 $3,500

Technology Integrator 9,000+ $4,500 $3,500

Custom Video Length Price NotesSnapshotPro :45 - :60 sec $1,500 Available for CES, IFA,

CEDIA, and CE Week

2 minutes $2,000

3 minutes $3,000

Video Sponsorship Monthly NotesDealerscope $5,000 Unboxed

Technology Integrator $5,000 Week in Review

Training Center

Corner Office

Business Management

Emerging Tech

Newsletters Monthly Deploys Unit- Position Week MonthDealerscope Today 20 728x90 $,500 $6,000

300x250 -1 $1,500 $6,000

300x250 -2 $1,500 $6,000

Today in CE 20 728x90 $1,500 $6,000

300x250 – 1 $1,500 $6,000

300x250 – 2 $1,500 $6,000

Dealerscope Weekend

4 728x90 $999 $3,996

300x250 $999 $3,996

Dealerscope Connected Home

4 728x90 $999 $3,996

300x250 $999 $3,996

Dealerscope Audio/Video

4 728x90 $999 $3,996

300x250 $999 $3,996

Dealerscope Gadgets

4 728x90 $999 $3,996

300x250 $999 $3,996

Technology Integrator Daily

20 728x90 $1,500 $6,000

300x250 – 1 $1,500 $6,000

300x250 – 2 $1,500 $6,000

Breaking News $500 per news story

JANUARY - DECEMBER 2018

CONTACT

Tony MonteleonePublisher(p) 215-238-5364(c) [email protected]

Maryellen OswaldPublisher(p) 951-677-9189(c) [email protected]

a global approach to industry content · 2020. 5. 12. · industry breakdown sales volume. source:...

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