A first: Acushnet

is going to sell you and your pro shoo

on network television „ to millions .

of new prospects.

We're not selling discount stores. We're not selling department stores. We'resellingyou and your proshopas the only place to get real, honest value and golfing advice. Which is something no other company has ever done be-fore. Acushnet is a major sponsor of four big televised tournaments: the PGA, the U.S. Open, the British Open and the Tournament of Champions. But beyond that, we're devoting a substantial part of our budget for com-mercials that sell you and your pro shop exclusively. This will be the first time any company has ever done this. And, naturally, it would be Acushnet that leads the way. After all, we're the only company who strictly follows the "pro only policy." So look for us on TV. You might even spot yourself.

ACUSHNET SALES COMPANY Sold thru golf course pro shops only

Westinghouse electric gdlf cars earn you bigger profits. They're built to last.

You can make bigger profits with the Westinghouse 43̂ . They're built stronger to last.

Added strength didn't just happen. We planned it that way. We knew you wanted a golf car that's tougher than your toughest customer—that takes to tough terrain, rough handling, and downright abuse. Westinghouse electric golf cars give you this and more.

The Westinghouse 437 is the answer to your challenge. It was born on the rugged torture track we created. The world's worst golf course. Potholes, partially submerged logs, rocks, even tangled underbrush.

The 437 was driven over obstacles full tilt. It was crashed through matted underbrush. Churned through mud and debris.

Out of this tough, torture-track testing came the car that's built strong, inside and out. The car tttat's tougher than your toughest customer. Yet, it's quiet, fumeless, smooth to handle.

Earn a bigger slice of profit. Contact Westinghouse EleQttip Corporation, Electric Vehicles, 26701 Redlands Blvd., Redlands, • California 92374.

You can be sure...If it's Westinghouse

WHY DON'T THEY MAKE A GOLF GLOVE DESIGNED JUST FOR WOMEN?"

PARKER FINALLY HAS.

Flattering, slim cut fingers; feminine daisy crests; soft pastel colors... all add up to styling girls can't resist. The adjustable Velcro closure assures perfect fit from the first time the glove is worn until the last.

And the new counter-top display tree puts these gloves where they can be seen.

New exclusive tube storage packaging completes the picture of the finest and most unresjstable glove we've offered.

Lady Parker gloves are also available in pairs-suitable for driving or casual wear as well as golfing.

PARKER GLOVES

1450 VALENCIA STREET LOS ANGELES, CALIF. 90015

GOLFDOM INCORPORATING GOLF BUSINESS M P d l A PUBLICATION IN THE UNIVERSAL PUBLISHING AND DISTRIBUTING CORPORATION FAMILY OF SPECIAL INTEREST MAGAZINES.

VOL. 45 No. 1 JANUARY, 1971

45 G C S A A Annua l C o n f e r e n c e Superintendents will delve into topics ranging from the problems of using pesticides to con-ducting an effective public relations campaign

69 M i l e Highl ights Lois Barr Superintendents attending this year's convention will discover in Denver hospitality, good eating and a bit of nostalgia

71 P G A M e r c h a n d i s e S h o w PGA's biggest contribution to pro merchandising will be expanded this year to accommodate a larger and better show

88 A Pro V i e w of P a l m B e a c h D ick Mil ler This posh resort offers a variety of places to eat and things to do. But count pennies, prices can be astronomical

93 C M A A Convent ion: B a c k W h e r e It All B e g a n Jerry Mar la t t In London club managers will be able to see the modern and the historical, and learn some-thing from both

9 5 A Londoner 's V iew Club managers will find this city a marvel—varied and endlessly fascinating

S p e c i a l P r e - S h o w a n d C o n v e n t i o n I s s u e

D e p a r t m e n t s 9 L e t t e r s t o t h e E d i t o r 9 8 N e w s of t h e I n d u s t r y 1 0 2 C l a s s i f i e d 9 C o m i n g E v e n t s 1 0 1 P e o p l e in t h e N e w s 1 0 6 A d v e r t i s e r ' s I n d e x

V i e w p o i n t s 1 2 S w i n g i n g A r o u n d G o l f H e r b G r a f f i s 1 9 G r a u ' s A n s w e r s to T u r f Q u e s t i o n s F r e d V . G r a u 2 4 A c c e n t o n M a n a g e m e n t K e n E m e r s o n 3 0 T u r f g r a s s R e s e a r c h R e v i e w D r . J a m e s B . B e a r d

C o v e r Illustration by Martin Trossman

G O L F D O M Inco rpo ra t i ng G O L F B U S I N E S S . J a n u a r y . I97 I . Publ i shed monthly J a n u a r y t h rough O c t o b e r by U P D Publ ishing C o r p . a vV r

i V T V e r s a . l c P ï b l l s h m p & D is t r ibu t ing C o r p o r a t i o n at New Y o r k . N . Y . Executive Off ices : 235 hast For ty-f i f th S t ree t . N e w York . d J ' Vo lume 45. No. I. Arnold E. A b r a m s o n . President ; Robe r t J . A b r a m s o n . Executive Vice Presidfcnt; Franc Rogger i Sen io r Vice Pres ident ; M o r t o n Wate rs . Vice Pres ident ; David Rowan . Sen io r Vice Pres ident ; A . H . Morse I I . Vice President ; Pcler J . A b r a m s o n Vice Pres ident . J o h n Fry . Vice President ; M o r t i m e r Berkowitz J r . . Vice Pres iden t ; Robert Arr ix . Vice Pres ident ; Rober t Dorin . Vice Pres ident ; Dorothy M S h e e h a n , Secre ta ry ; Edwin J . H a r r a g a n . Assistant Sec re t a ry ; Shirley Coll ins. Ass is tant T rea su re r . Copyr ight " U P D Publishing C o r p . Publ ished s imul taneously in C a n a d a . C o p y r i g h t under In t e rna t iona l . Universal and P a n - A m e r i c a n Copyr ight Conven t ions All rights reserved, including right to reproduc t ion , in whole or in par t , in any f o r m Printed in the U . S . A . For advert is ing rates, apply to Advert is ing M a n a g e r . Con t ro l l ed Circula t ion pos tage paid at C a n t o n . Ohio . Please send change of address notice to G O l F D O M Magaz ine Service De-p a r t m e M . P . O . tox 513. D « Moines . Iowa 50302. The C o m p a n y and its subsidiaries also publich S K I Magazine . SKI B U S I N E S S . S K I A R E A M A N A G E M E N T . G O I . F M a g a z i n e . T H E F A M I L Y H A N D Y M A N . H O M E G A R D E N . G A L A X Y Magaz ine . W o r l d s of IF. A w a r d Books . A w a r d House Books. T a n d e m Books. Newsle t te rs and M o d e s Royale . M e m b e r s of Business » D , | , : : , a im .<n«rc> isuvaie. .vicmoers oi Business Publ ica t ion Audi t s , Magaz ine Publ ishers Assoc ia t ion and N a t i o n a l Gol f Founda t ion . Subscr ip t ion rates S4.00. Fore ign $5.00 per year .

its out in the open Jantzen is turning pro.

We're turning pro with a collection of knitwear under the Jantzen Open label, crafted to meet the special demands of the golfer and the economic realities of the pro shop. Judy Kimball, one of the LPGA's most tasteful champions and Dave Marr, the pro's pro, helped us create this easy-care line of golfwear to the professional's precise standards. For a look at the Jantzen Open line, to be sold only through finer golf and country club shops, contact the Jantzen representative nearest you, or write the Active Sports Division of Jantzen, PO Box 3001, Portland, Oregon 97208. Go the Open route in 1971. We go well with green.

S O L D E X C L U S I V E L Y BY G O L F P R O F E S S I O N A L S

JACK MacKENZIE CO. 15314 Proctor Ave. City of Industry, Cal. 91744 (213) 333-4119

FULMAR CO. P.O. Box 7454 St. Petersburg, Fla. 33733 (813) 898-6335

FLAGSTICK, INC. 47 N. Progress Ave. Progress Plaza Harrisburg, Pa. 17102 (717) 545-4291

LARRY KEMPER CO., INC. 3630 Manchester Road Akron, Ohio 44319 (216) 644-2881

DAVE CHARNO 335 N.E. 18th Portland, Ore. 97232 (503) 234-9301

. . . a n d f la i l m o w s . Got an acre or more of turf to main-tain? Then you need the Ryan Grounds Groomer. It dethatches, sweeps and mows large turf areas. Even prepares seed bed for over-seeding.

The t r a c t o r - d r a w n Grounds Groomer has vertical blades that slice and literally blow lifted thatch, leaves, twigs, pine needles and cones, and other debris into the big 5-cubic-

yard hopper. Even picks up euca-lyptus leaves.

Reel is designed to dethatch while mowing. Reel is easily converted for complete flail mowing of rough grass. Reel can be raised or lowered from the tractor sea t . . . and hopper can be dumped . Use the versa t i le Grounds Groomer all seasons for general turf maintenance. Write for FREE Ryan Turf Equipment Catalog.

RYAN EQUIPMENT COMPANY 2055 White Bear Avenue St. Paul, Minnesota 55109

SUBSIDIARY OF OUTBOARD MARINE CORP.

For more information circle number 233 on card

T h e w o r l d ' s la rgest p o w e r r a k e . . .

t h a t a lso s w e e p s t u r f debr is

A R N O L D E. A B R A M S O N — Pubi isher

R O B E R T J . A B R A M S O N —Associate Publisher

J O E G R A F F I S , SR.-Associate Publisher

J O H N FRY—Editoria! Director

V I N C E N T J . P A S T E N A —Editor

H E R B GRAFFIS—Senior Editor

P A U L I N E C R A M M E R —Managing Editor

J E A N C O N L O N — Fash ion Editor

K A T H E R I N E L A N X N E R —Editor ial Assistant

Editorial Consultants

H A R R Y O B I T Z and D I C K FARLEY—Merchandising

D R . M A R V I N F E R G U S O N —Agronomy

F R A N C ROGGERI—Executive Art Director

M A R T I N T R O S S M A N - A r t Director

PETER J . A B R A M S O N Vice President and General Manager

M O R T I M E R B E R K O W I T Z , JR. Vice President, Corporate Project Development

D O R O T H Y M . S H E E H A N Assistant to the Publisher

J A Y T U N I C K Circulation Director

L A W R E N C E M U R P H Y Circulation Manager Administration and Promotion

W A R R E N E. B R I G H T -Production Director

R A Y M O N D T A Y L O R - P r o d u c t i o n Assistant

F R A N K B R E N N A N —Advertising Service Manager

Western Office A R T H U R H . M O R S E I I Vice President, Western Operation

W I L L I A M R U D E 680 Beach St., San Francisco, Calif. 94109 (415) 441-1222, 1223, 1224, 1225

R O B E R T H . F A D N E S S Advertising Sales Manager

Eastern Advertising Office A R T H U R M A Y V I N C E N T A T H E R T O N B R A D F O R D E N G L I S H 235 E. Forty-fifth St., New York, N Y. 10017 (212) 683-3000

J O H N P . A L T E M U S Manager, Synergy Status Sports Group

Midwestern Advertising Office R O B E R T R. G L E N N Manager, Midwestern Operations R O N A L D D . R I E M E R T O U R I S S E G R E E N F I E L D 400 West Madison St., Chicago, III. 60606 (312) 346-0906

Advertising Representatives M E T R O P O L I T A N P U B L I S H E R S R E P R E S E N T A T I V E S , I N C . Detroit, Michigan R O B E R T W . M O R I N 19400 West 10-Mile Rd„ Suite 216 Southfield, Mich 48075 (313) 354-0630 Florida & Caribbean 924 Lincoln Road, Suite 203 Miami Beach, Fla. 33139 (305) 538-0436 331 Piney Ridge Road Casselberry, Fla. 32707 (305) 831-0334 Georgia 2045 Peachtree Rd. N .E. , Suite315 Atlanta, Ga. 30309 (404) 233-5077 Canada 1255 University St., Suite 343 Montreal 2, Que., Canada (514) 866-2551

COMING EVENTS LETTERS

TO THE EDITOR

THE NAME OF THE

GAME! IN GOLF IT'S

Warren's. A-20 Bluegrass

Mid-Atlantic Turf Conference, Holiday Inn, Baltimore, Md., Jan-uary 11-12.

Annual University of Massachu-setts Winter School for Turf Managers, Amherst, Mass., Jan-uary 11 to March 5.

New Hampshire Turf Seminar, New England Center for Continu-ing Education, Durham, N.H., January 14-15.

PGA Business School I, Oakland, Calif., January 17-22.

Club Managers Assn. of America Conference, Grosvenor House Hotel, London, Eng., January 17-24.

Lawn and Utility Turf Course, Rutgers University, New Bruns-wick, N.J., January 18-20.

Golf and Fine Turf Course, Rut-gers University, New Brunswick, N.J . January 20-22.

Professional Golfers' Assn. Mer-chandise Show, Palm Beach Gar-dens, Lake Park, Fla., January 23-26 .

Michigan Turfgrass Conference, Kellogg Center, Michigan State University, East Lansing, Mich., January 26-27.

Virginia Turfgrass Conference, Sheraton Motor Inn, Fredericks-burg, Va., January 26-27.

PGA Executive Management Seminar, University of Maryland, College Park, Md., January 31 to February 3.

Golf Course Superintendents Assn. of America Annual Con-ference, Currigan Hall, Denver, Colo., February 7-12.

University of Massachusetts An-nual Fine Turf Conference, Highpoint Motor Inn, Chicopee, Mass., March 3-5.

Mill River Club's enterprising Mr. Montgomery

I have read the article, "Everyday, A Sale Day," about Ray Montgom-ery's pro shop operation, in the Octo-ber/November issue. No doubt about it, this is an exciting concept for golf professionals.

I feel that it could work in many-private clubs where there is limited membership. One real advantage is that the plan would promote buying in the pro shop without competing with other professionals. Over the past 5 years or so retailing in gener-al has changed drastically. So has club membership. Many private club members* do not feel they have an ob-ligation to "support the pro" as be-fore, unless he is competitive.

Certainly, this concept would work in every shop where the professional is as enterprising as Mr. Montgom-ery and especially because he has turned "supporting the pro" into a "want to" instead of a "have to."

It would appear also that this con-cept would not fit every pro shop. There are other aspects of merchan-dising that must be evaluated before putting it into effect. • It would solve the problem of loss

of business in pro merchandise being bootlegged by downtown stores. • Club membership would seeming-

ly have more of a voice in purchasing if they are paying monthly pro shop dues. • Professionals would have to take

objective rather than personal point of view on buying items.

Over-all it could very well be the answer to bringing the business into the pro shop. We applaud Mr. Mont-gomery on his ingenuity.

Allan P. llansberger Vice President Marketing

Ram Golf Corp. Melrose Park, Illinois

THE FINEST GOLF GRASS FOR TEES FOR FAIRWAYS FOR APPROACHES

• Heals more rapidly from divot injury.

• Requires less maintenance. • Greater disease resistance. • Stiff upright growth supports ball

better. • Thrives under short mowing

down to %". • Hardy. Withstands traffic.

RATED "EXCELLENT" BY LEADING UNIVERSITIES AND RESEARCH ORGANIZATIONS.

Available only as sod or plugs

For more information circle number 226 on card

TURF NURSERIES

the new Trophy ...all the basic Cushman features, plus

Now you can choose from two great Cushman golf cars. Get the car that fits your course and your budget. And still have Cushman engineering and dependability to please your committees and your golfers.

The new Trophy gives you the famous automatic seat brake so the car can't move 'til the driver sits. Automotive steering. Strong, silent electric power gives plenty of muscle plus power reserve for a full day of golf.

The Trophy has four wheels for stability and safety. Prime-coated terneplate steel construction

4 wheels, at a new low cost for rust resistance. Bucket seats. Totally enclosed, dust-free Cushman sliding contact switch for smooth takeoff. And "station wagon" sized storage space behind the seats.

But if all that's not enough for your course, take a good look at the use-proven Gran Cushman. All those features and more in a golf car that's almost a sports car. Deluxe styling. Rugged and rust re-sistant terneplate steel construction. Yet, suspended to give a pleasant, comfortable ride no matter how up-and-down the course.

The Gran Cushman's luxurious vinyl bucket seats team up with wall to wall carpeting in the passenger