a fireside chat with dick morley w/brad holtz as your interpreter
TRANSCRIPT
A Fireside Chat with Dick Morley
w/Brad Holtz as your interpreter
Richard E. Morley
The man, the myth, the legend
His Self Portrait, and a Candid
Dogs & Cats
Obligatory Joke#1:What’s the difference
between dogs and cats?
Dogs have Masters, Cats have Staff
Success StoriesPLCFloppy DiskAnti-lock BrakesCash Registers at McDonalds
PLC: Changed Automation as We Know It
Success StoriesPLCFloppy DiskAnti-lock BrakesCash Registers at McDonalds
Failed SuccessesOrange SortingChocolateThe ClubSuper CPU
Paint the Oranges
Failed SuccessesOrange SortingChocolateMIT PokerSuper CPUJavahoe
MIT Poker
Innovation
What’s it look like?
Enlightened Observation
Big Innovation
Breakfast Club– Manage by Abandonment
GraphPLCFloppy Disk
InnovationWhat I learned from my dogsProblems with Motors– Losses in the motor windings– Hot bearings
Concentrating Oxygen– Restating the problem
What I learned from my dogs: …but how did they know?
Innovation by paying attention
Bag of Sensors
InnovationWhat I learned from my dogsProblems with Motors– Eddy current losses in motor windings– Hot bearings
Concentrating Oxygen– Restating the problem
Problems with Motors: picking winners
Innovation by paying attention
Winding LossesThe ProblemSolution: Carbon FiberThe SuccessWhy it’s not on your shelves
Bearing MaintenanceThe ConceptAnalysisAdvantageReality
The ConceptCauses of MoGen failure– Bearings (heat)
A Fundamental cure
The AnalysisPhysicsSeparate – torque– heat
Factors of ten
The Advantage100 F in TestsExpanding Motor/generator MarketJV’s comingSimple & IPR Competitive Energy CompliantHigh margins
Carbon w/ Copper, and Innovation
Copper with CarbonInnovation– Debbie– iPhone contents– Motor – Robot MFG– GE
• Lexan• X-Ray
– Oxy Valve
MoneyballLessons learned from my angel fundManagement by abandonment
Value of Perception
PT Cruiser, Lady Gaga, and Andover Controls
Marketing CountsIt’s not just a car anymore
The COFES Experiment
Series IQ
IQ
What’s your number?
Left Brain vs. Right Brain
The Ant vs. the Colony
42 and 451
Answers are easy. Questions are hard.
Branding Yourself
Your ticket to get past the search filter
True Power
Where does your bottled water come from?
