a explosão do mobile marketing
TRANSCRIPT
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rebellion.com.br/blog
facebook.com/rebellioncomunicacao
@rebellioncom
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1973Martin CooperDynatac 8000x
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1990Rio de Janeiro
Motorola PT-550
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2007iPhone
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2010iPad
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Eletrodoméstico mais vendido no Brasil em 2012
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34 milhões de smartphones hoje no Brasil
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14% da base de linhas ativas hoje no Brasil
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27% dos donos preferem ficar sem TV
do que sem smartphones
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1,3 milhões de ativações Android
x 300 mil nascimentos
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Principais usos
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Site mobile
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Site mobile
•15% total de buscas Google Brasil
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Site mobile
•15% total de buscas Google Brasil
•30% até final 2013
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Site mobile
•15% total de buscas Google Brasil
•30% até final 2013
•56% usuários mobile preferem site móvel
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Site mobile
•15% total de buscas Google Brasil
•30% até final 2013
•56% usuários mobile preferem site móvel
•Google começou a penalizar sites sem versão mobile
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CampanhasSMS
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SMS Marketing
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SMS Interativo
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SMS Sampling Machine
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http://www.youtube.com/watch?v=TatJjk1LD64
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Recarga patrocinada
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Wifipatrocinado
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Aplicativos
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Aplicativos Software com o objetivo de ajudar seu usuário a desempenhar
uma tarefa.
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Vantagens
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Vantagens
•Relacionamento/posicionamento
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Vantagens
•Relacionamento/posicionamento
•Ferramentas facilitadora/prestadora serviço
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Vantagens
•Relacionamento/posicionamento
•Ferramentas facilitadora/prestadora serviço
•Share of hardware
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Vantagens
•Relacionamento/posicionamento
•Ferramentas facilitadora/prestadora serviço
•Share of hardware
•Experiência extendida
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Desvantagens
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Desvantagens
•Custos
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Desvantagens
•Custos
•Prazo de desenvolvimento
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Consumidor final Consumidor corporativo
Posicionamento Gestão interna
Comércio Coleta informações (vistoriador)
Entretenimento Machine to machine (motoboy)
Social
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Pontos de atenção
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Target, objetivos, metas etc
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O que as pessoas querem
O que as empresas querem
Conteúdo Posicionamento
Serviço Encantar
Relevância Inovação
Extensão Resolver problemas
Relacionamento Resultados
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O que as pessoas querem
O que as empresas querem
Conteúdo Posicionamento
Serviço Encantar
Relevância Inovação
Extensão Resolver problemas
Relacionamento Resultados
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Pense integrado
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http://www.youtube.com/watch?v=RRDSj62tlvQ
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Conheça e respeite as características de
cada ecossistema
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http://www.youtube.com/watch?v=v-fMah4R_1w
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Social Web Daysocialwebday.com.br
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