Advisory Board OverviewCamp Kesem National Summit

November 1-3, 2013

Agenda

Camp Kesem National:Board of DirectorsEvent and Host CommitteeChicago Board

Top 4 Reasons to have a Campus Advisory Board

Building (or building up) your Board2

CKN Board of Directors v. Campus Advisory Boards

Role of the Board of Directors Required by 501(c)(3) charter Legally entrusted to govern private nonprofit organizations Functional responsibilities (i.e. approve budget) Provide guidance, advocacy, and support to CK Development focus – required give/get

Event Boards: Target for give/get Focused on making event successful by getting the right

people and sponsors there Campus Advisory Boards don’t have the same legal

responsibilities, but are can still be very valuable to you!

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TOP 4 REASONS TO HAVE A CAMPUS ADVISORY BOARD:

WHAT CAN THEY DO FOR YOU?

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1. Reputation

Legitimizes your camp (and yourselves) as peers with upstanding members of the community

Recognizable names bring authenticity to your organization

You don’t have to recruit big names, just the right ones!

Example: grant applications

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2. Advocacy

Board members are loyal to the organizations they represent!

Connections to important people in the community

Connections to cancer organizations, funding opportunities, media outlets, nurses & therapists

Build networks of people who can help you

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3. Advice

Advice based on professional experience that college students don’t yet have

“A huddle of quarterbacks”

“Big Picture” advice

Where is our chapter going in the next 4 years? How can we get there?

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4. Fundraising

Their networks become your prospects Support at large fundraisers: co-chairs or table

captains Hosts of Share the Magic or small fundraisers

They become an important, guaranteed source of funding Give/get policies

Much easier for a Board member to secure a sponsorship or grant

If you are the star runner, Board can be your blockers

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Building Your Board: Where Should You Start?

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Building Up Your Board: Where Should You Start?

Identify things your campus wants to improve upon

Increase campers? Look for someone plugged into your area’s cancer organizations/hospital

Increase fundraising? Look for local business or philanthropic leaders with possible connections

Improve camp logistics? Look for CK Alumni in the area!

Sample “sector analysis”10

Sample Sector Analysis Chart

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Sectors Skills Demographics Other FactorsNonprofit Legal Age Nonprofit Board

Experience

High Tech Finance & Accounting Gender Personal Wealth

Government Investment Race “Plays well with others”

Developers Human Resources Residence Corporate or foundation ties

Legal Government Relations Ties to other arts organizations

Education Marketing

Health Care IT

Banking Fundraising

Retail

Develop a job descriptionNarrow down exactly where you want

them to spend their time Should include meeting requirements – i.e. “Meet

with the Board four times throughout the academic year”

Include a fundraising requirementGive or get clause: “Agree to give, get or

arrange contributions totaling $1,000.”Board Participation AgreementWhat about those who can’t give or get? 12

Building Up Your Board: Where Should You Start?

Recruiting Members

Use your current resources!Enthusiastic parents of returning campers are

happy ambassadors that have seen your success

Major donors or multi-year donors already support your organization

Talk to professors and student organization advisors who you think know people

Tap into the Camp Kesem Alumni network (including your CK advisors!)

Set up professional, in-person meetings to share mission, goals and specific role

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BRAINSTORMING – HOW HAVE YOU FOUND AB MEMBERS?

Brainstorming session – break into small groups, share successes/failures

Come back to report on best practices and challenges

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WE BUILT AN ADVISORY BOARD –

NOW WHAT?

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Train Your Board: Advocacy

Have Board members develop their own personal story related to the organization How did you get involved? Why do you stay committed?

Ensure that they know your case for support What are the fact and figures? How is philanthropic support used by your

chapter? How can people give?

Have an “elevator speech” Have them compose their own 30 second

summary to be used when asked about the organization

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Train Your Board: Fundraising Board Commitment Form ensures they know

from the start that they must give/get

Ways to integrate your Board into your current fundraising activities:

Shift emphasis from asking to identifying and cultivating

Involve them in small cultivation activities Ask them to help with background activities Acknowledge and thank them

Help them tap into their own networks17

Use Your Board: Reputation & Advice!

List your Board on all external marketing materials, website, etc.

At Board meetings, foster discussion about your most pressing issues Create committees when major issues arise Be specific about your asks

Use your Board members’ talents to the fullest and keep them busy!

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Running the Meeting

You have all of these great people in one room –

now what? Set meeting dates for entire year in September Plan and send meeting reminders at least one

month in advance Create an agenda Be respectful of your Board members’ time &

talents Provide them with materials to help them fundraise

and advocate on your behalf Keep meetings on time and on agenda Don’t ask for things you don’t need Follow up on anything you promise to do

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AGENDA – SAMPLE TEMPLATE

Opening Snapshot – connect them to the mission EMOTIONALLY

Goals for year and progress to date Share operating highlights – success breeds success

Major topic for group discussion Break into sub-committees for more detailed

discussion Come back and report Summarize next steps and key deliverables

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What are some specific asks (1 of 2)? Fundraising

MTM – Table captains, Silent Auction items, Guest speakers, Venue/food connections, Sponsors, Feedback

Private donors – AB letter writing, sponsors, personal donations

Grants / Corporate Support Counselor Training:

Guest speakersFeedback

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What are some specific asks (2 of 2)? Camper Recruitment:

Introductions/contactsHospital visitsSpread word in their own communities (schools,

churches, temples, local organizations) – DOUBLES AS CULTIVATION

Advisory Support:Special guests at campDonor day activitiesProfessional staff recruiting

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Brainstorming: What have you asked your Advisory Board for in these areas?

Leadership and big decisions

Outreach

Operations

Development

Make the Magic

Volunteer

PR/Marketing

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THANKING YOUR ADVISORY BOARD

Invite them (in advance) to reunions, camp, meetings, fundraisers

Create a page on the website listing their names Create an AB gift (camp photo, t-shirt, etc) Create feedback surveys after meetings (then using

that input) Send follow-up and personalized thank you’s after

each meeting Thanking them for ANY and ALL support

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Tips & Tricks Appoint an Advisory Board Coordinator

Great position for: Seniors who know your CK connections Former coordinators or Co-Chairs Professionally-minded students in business or nonprofit

management Looks great on a resume!

Walk before you run!

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