A DOSE OF #DIGITALSENSE FOR MOBILE MARKETING

@jdaykin from @CaratGlobal at #IABMobile Connect

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MAGIC & WIZZARDS

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“TRADITIONAL MEDIA CHANNELS ARE STILL TANKS & PLANES, BUT DIGITAL DRAGONS ARE POWERFUL ADDITIONS”

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‘DIGITAL’ OR ‘MOBILE’ MARKETING

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“ON AVERAGE MORE THAN 90% OF OUR CLIENTS FACEBOOK VIEWS ARE LANDING ON A ‘MOBILE’ DEVICE”

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UNADAPTED CREATIVE

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“IF YOU’RE BRAND ISN’T IN THE FIRST COUPLE OF SECONDS OF A VIDEO YOU’RE THROWING 90% OF YOUR MEDIA AWAY”3

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STARTING IN THE WRONG PLACE

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“FB VIDEO HAS MORE IN COMMON WITH DIGITAL OUT OF HOME THAN IT DOES WITH TV”

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OVER TARGETING & ‘WASTAGE’

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“USE DIGITAL MEDIA TO BE RELEVANT TO MORE PEOPLE, NOT VISIBLE TO FEWER”

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REAL TIME MARKETING

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“REAL TIME MARKETING IS A SLEDGEHAMMER APPROACH TO BEING RELEVANT, AND AN OVERLY COMPETETIVE ONE AT THAT”

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“ARGUING ABOUT REACHING 1%, 10% OR 100% OF A SMALL NUMBER OF FOLLOWERS IS POINTLESS WHEN YOU NEED TO REACH 10,000%”

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ENGAGEMENT AS AN OBJECTIVE

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MARKETER’S EXPECTATIONS OF PEOPLE

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“DON’T ASK ‘WHAT CAN I GET CONSUMERS TO DO?’ – DEAL WITH THE FACT THEY WONT DO VERY MUCH”

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THOUGHTLESS PROGRAMMATIC MARKETING

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@jdaykin

A DOSE OF #DIGITALSENSE FOR MOBILE MARKETING

More #DigitalSense at www.jerrydaykin.co.uk