A cost-effective platform model: streamlining production and editorial processesPresented by Ian Eckert

Abacus e-Media

• System integration in online since 1983

• Web development since 1995

• Media 70%, government and recruitment 25%, ecommerce

• Software products, design, development and hosting

• 50 UK staff, 10 offshore

• Locations in London and Portsmouth

• Subsidiary of Bond International Software PLC

Our publishing clients

Why do we need to streamline?

“The web is no longer just linking information, it is linking people… people sharing, trading, collaborating…”Michael WeschAssistant Professor of Cultural AnthropologyKansas State University

Changing publishing paradigm

Changing publishing paradigm

Changing publishing paradigm

Context

A typical Web 1.0 platform

A typical platform today

The publishing CMS challenge

• Publishers need a platform approach across highly diverse portfolios – title by title solutions are not cost effective

• Media sites are design driven, infinitely variable

• So control and flexibility is required by editors and notfiltered by the web team

• And buy-in from the journalists and editors is important, especially those coming from print backgrounds

• Nevertheless speed and cost of roll out and maintenanceare key factors

• An open approach is demanded, no one wants to be locked in

The Webvision approach

• Provides

• A tool editors want to use

• Which can accommodate other applications

• Support for design variation but within a standard approach

• With publishing flexibility, empowering the editor

• One that can support fast, low cost roll outs and cost effective on-going development

• Just as relevant for B2B as it is for B2C

A typical platform today

Webvision platform

Our online publishing tools

Third party publishing tools

A typical site structure

Thank you for listening

Abacus e-Media

84-86 Regent Street, London, W1B 5RR

Email: info@abacusemedia.com

Tel: +44 (0)20 7297 5200