a complete content strategy in 2 hours a week
TRANSCRIPT
A Complete Content Strategy in 2 Hours a Week
cc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00
About Us• Copyblogger Certified Content
Marketers• LeadPages Certified Conversion
Specialists• Badged Google Partners
Content Is King
cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02
How to Make Great Content?
cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08
Content Strategy
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2 Hours a Week• Who it's for• Why it exists• What it is• Where to promote it
Who is your ideal customer?
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Before You Do Anything ElseYou must identify your ideal customer.
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Identify Your Ideal Customer
• Interviews• Surveys• Purchase history• Pricing structure
Where do they hang out?
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What are their problems?"Pain points"
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Identify Your Ideal Customer
• Quora• Amazon reviews• Competitor complaints• Rival IQ
Why create content?
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Content Goals1. Sharing2. Discussion3. Lead generation4. Sales
Content Goals• Authority• Customer loyalty• Increase exposure• Attract partners• Overcome objections• Test new ideas
Now What?
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Allocate Resources
Mix It Up• Quick fixes• How to's• Long form guides• Entertainment• Brand connections• -5% sales
The 5C's of Content• Copywriting• Context• Cornerstone• Connection• Conversion
DistributeAutomation makes this faster
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TestRemember Google Analytics?
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What Makes it Great?
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Summary• Research• Prioritize• Create• Distribute• Test
Your Move.
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Get the DeckAnAbstractAgency.com/venture-out/
Thanks.Any questions?