A community-wide healthy lifestyles initiative for kids and families

GetUp, Montgomery County is about helping our kids make healthier lifestyle choices, especially when it comes

to eating better and being more physically active.

It’s about driving a culture change in Montgomery County where community partners make it easier for

kids and families to lead healthier lives.

Why do we need this?

Ohio’s kids are increasingly unfit Ohio’s kids now weigh in as the 15th fattest in the nation At least 500,000 kids in Ohio age 10-17 are currently

overweight or obese An estimated 24% of local kids are overweight or obese

(Children’s Medical Center parent survey,2008). Poor health has lifetime impact for our kids Healthy kids learn better and live longer lives

Poor health is costly For families, health care providers, our education system

and ultimately for our community An out-of-shape, high-cost future workforce can not be

competitive for new jobs

Why do we need this?

A closer look at the cost factor as adults $1400 – estimated amount an overweight or obese

person spends each year for health care above that of a fit person (Journal of Health Affairs study, 7/09)

358,736 - estimated Montgomery County adult population currently overweight or obese

$502 million –annual additional spend by Montgomery County unfit adults verses fit adults

$25 million – projected annual savings* if just five percent** of Montgomery County’s unfit population adopts a healthier lifestyle

Lost productivity – unmeasured!

• Collective estimate based on individual spend using JHA $1400 per calculation; not an organizational savings projection. ** This equates to 17,936 adults locally significantly reducing their BMI levels to a healthy range. Behavior change should be

considered a long-term process.

Primary Target

GetUp is focused on: Kids age 2 - 12 Parents & caregivers of kids age 2-12 Teachers – particularly pre-school, after-school

and summer camp programs

GetUp must involve: Everyone who influences children’s choices A community-wide, grassroots effort Collaborative, inspired partners

Mission & Goal

Improve childhood wellness by creating a culture throughout Montgomery County in which children and their families have the motivation, ability and opportunity to lead healthier lives

Montgomery County’s children will make healthier lifestyle choices by increasing physical fitness, improving nutritional intake and consuming an appropriate number of calories daily

Intended Long-term Outcomes

Community-wide recognition and awareness of the relationship between unhealthy lifestyles and obesity-related diseases such as heart disease and diabetes

Improved opportunities for physical activity for children and families

Improved access to healthy foods/beverages, and reduced access to unhealthy foods and beverages

Improved coordination of policies and resources aimed at obesity prevention

Reduction in inappropriate Body Mass Index (BMI) levels in the Montgomery County population

Decreased occurrence of overweight and obese Montgomery County children, and a reduction in obesity-related disease and overall healthcare costs

Healthy Lifestyles Rx

5 Fruits & vegetables a day

2 hours or less of screen time

1 Hour of active play each day

Almost None sugary beverages

Partnership Power!

3 Star Partner Program

Green Star Partner GetUp messenger advocate Visible posters and signage Distributes 521AN information Promotes GetUp on website Completes ‘handshake’ doc Participates in GetUp Partner

rally or events

3 Star Partner Program

Blue Star Partner Program delivery partner Identifies & promotes a

program as 521AN-related Working to establish a Wellness

policy & Wellness committee Improves program measurability Meets all components of Green

Star Partner level

3 Star Partner Program

Gold Star Partner Systemic, role-model partner Institutes a 521AN-related program

or new idea Incorporates best practice measurability Helps drive culture change Engages other GetUp partners Advocates for healthy living First option to participate in public

success stories, if available Actively promotes GetUp and 521AN Meets all components of Green and Blue

Star Partner levels

Partner-2-Partner

Mutual ‘handshakes’ Non legal, friendly document Defines what partner will do; what

GetUp will do Helps to establish levels (types) of

partnerships Helps partner determine

measurability Goal is to have 70 to 100 signed

‘handshakes’ by early November

Shared Visibility

Website

Interactive Exciting Information-

packed Activity

suggestions Geared to

parents, teachers & kids

Live Oct 31

Rollout Visibility

State of Our Kids Health

Printed, consumer-friendly “report” Purpose - establishes:

Why we need GetUp/preventative health program Baseline measures for future progress

Audience Potential partners Politico’s, change agents, media

Distribution Handout at news conference Select mailing to school superintendents, various

politico’s, etc.

Based on analysis of available data 2009 Baseline Awareness & Information/Media Use Survey (CUPA) YMCA of Greater Dayton Summer 2009 BMI and Physical Fitness Measurement 2008 Dayton Children’s Pediatric Health Assessment The Robert Wood Johnson Foundation 2009 National Poll on Children’s Health The U.S. Centers for Disease Control and Prevention Ohio Youth Risk Behavior Survey 2007 Ohio Family Health Survey 2008 2006 Healthy Ohioans report

Rollout Visibility

Partner Rally Gathering of Initial Partners

Purpose Excite, Envision, Engage! Explain GetUp program & 521AN messaging Encourage partner collaboration

Audience Current and potential partners Politico’s, change agents, media

Distribution Email invite Partner Packets – including 521AN poster Pre news release announcing Gold Star partners News release announcing all ‘handshakes’ to date

November 10 @ 7:30 a.m. Sinclair Ponitz Center

Rollout Visibility

Public education campaign Purpose

Broadest reach to kids & parents Build awareness Message recall and action Encourage website access

Audience Parents, teachers, children

Distribution Teaser

Encourage family-based New Year’s Resolutions

Visit website for more information Billboards, print, radio

Co-media TV Explore potential w/select partners, area

health clubs

Media launch 521AN emphasis Billboards, print, radio Social networking sites

Let’s GetUp Together!

All we need is YOU!