a communications ethos in 10 slides
DESCRIPTION
JD Strategic Marketing's approach to marketing programme designTRANSCRIPT
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Our Model
Create content that audiences value
For the channels they use most
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Step 1
Understand your goals, markets and audiences
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Step 2
Get under the skin of your brand: learn the language,
Identity, issues and culture
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Step 3
Audit the competitive comms landscape and find the
conversations you need to influence
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Step 4
Flip your usp to create compelling content: advice & insight,
thought leadership, news, sales enablement
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Step 5
Match content to audiences and deliver
to the most relevant channels
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Why Content Marketing?
• Build trust and lasting relationships
• Demonstrate expertise and insight
• Strengthen positioning
• Help solve prospects’ business problems
• Drive sales pipeline
• create social signals that help rankings
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The five pillars of CM
• Developed with an Editorial approach
• Driven by marketing goals
• Designed to incentivise or alter behaviour
• Multichannel: print, digital, video, event, pr
• Targets a defined & addressable audience
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Ready to
Start?
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