implementation guide for marketing communications to children - cgf webinar slides
TRANSCRIPT
CGF & WFA - IMPLEMENTATION GUIDE FOR MARKETING COMMUNICATIONS TO CHILDREN
COMMITMENT
WEBINAR – 23RD MAY 2016
Health & Wellness
On the Agenda
• Context of the CGF Health & Wellness Pillar
• WHY: Marketing Communications to Children (MTC) -
Industry has a role to play
• WHAT: CGF MTC Commitment
• HOW: Implementation Guide
• Q&A:
CGF MTC Commitment
By 2018: Stop marketing communications to children under 12 for food and beverage products that do not fulfil specific nutrition criteria based on scientific evidence and/or applicable national and international dietary guidelines.
2015 implementation status: 49% are publicly supporting the CGF Advertising
to Children Commitment
CGF MTC Commitment
Getting Started – 6 Steps
Understand the implications of the CGF Marketing Communications to Children Commitment for your company.
Inventory your current product advertising approach to get a complete picture of where, how, and what you are advertising to children.
Identify which criteria are suitable for these products and which of your products meet these nutritional criteria that are appropriate to marketing communications to children.
Assess which of your advertised products to children do not meet the specific nutritional profile or (inter)national dietary guidelines in relevant markets.
Determine how to adapt and comply with the Marketing Communications to Children Commitment.
Celebrate and communicate success within and outside your organisation. If it is important to your consumers, and it is important to you… then it is important to us.
For more information on Implementation Guide
WFA - World Federation of AdvertisersAdam GagenDirector Legal and Public [email protected]
The Consumer Goods ForumSharon BlighDirector Health & [email protected]
Download the Implementation GuideAccess the CGF H&W Toolkit