a centre of expertise in digital information management the ‘higher education in a web 2.0...

A centre of expertise in digital information management

www.ukoln.ac.uk

The ‘Higher Education in a Web 2.0 World’ Report: Implications For IT Service Departments

Brian KellyUKOLNUniversity of BathBath, UK

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Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

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http://www.ukoln.ac.uk/web-focus/events/seminars/aberystwyth-20091020/http://www.ukoln.ac.uk/web-focus/events/seminars/aberystwyth-20091020/

Email:[email protected]

Twitter:http://twitter.com/briankelly/

Blog:http://ukwebfocus.wordpress.com/


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About Me

Brian Kelly:• National Web adviser to UK Universities and

cultural heritage organisations• Based at UKOLN, a national centre of expertise

in digital information management and located at the University of Bath

• Involved in Web since January 1993• Information World Review’s Information

Professional of the Year (2007-8)• Over 300 presentations given since 1997• Current area of interest include Web 2.0, Web

standards and Web accessibility


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About My PastBackground of working in IT Services:

• 1984-90: Application support at Loughborough University

• 1990-91: Information Officer at University of Liverpool

• 1991-95: Information Officer at University of Leeds• 1995-96: Senior Trainer, Netskills, University of

Newcastle • 1996-: UK Web Focus at UKOLN

Specific areas of interest in the past:• User support, document and training• Provision of news, marketing the department

(a ‘spin-doctor’!), user liaison, …• Online information systems and CWISes


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Talks given in 2008 covered Web 2.0, accessibility & standards.

Using Tools I Talk About Use of Web 2.0 technologies & approaches:

• RSS feeds for structured information

• Geo-location data• Exploitation of 3rd

party services• Openness of

resources• Risk assessment /

management approaches

Introduction

Note also use of blogs, video blogs, YouTube, Twitter, …Note also use of blogs, video blogs, YouTube, Twitter, …


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About This TalkNeed to consider implications of the “The Edgeless University” report:

• “The forces now confronting higher education have been called 'a perfect storm’. They are serious challenges. [HEIs] can no longer depend on ever-increasing allocation of funds”

• “This seminar feels a bit like sitting with a group of record industry executives in 1999”

Introduction

Conclusions: • Universities need to respond by

reaching out – they are becoming ’edgeless’

• A renewed commitment to openness• Experimentation and investment• New tools to support teaching


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About This Talk

This talk will cover:• Implications of the “Higher

Education in a Web 2.0 World” report

• What ‘network as a platform’ / Cloud computing means to IT Service departments

• How the University might respond

• How IT Service departments can make use of the Social Web

Introduction


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The CLEX InquiryBackground:

• Committee of Inquiry into the Changing Learner Experience (CLEX) set up in 2008

• Remit to “consider the impact of the newest technologies such as social networking & mobile devices on the behaviour and attitudes of students coming up to and just entered higher education and the issues this poses for universities & colleges”

• Launched on12 May & featured in Guardian

“Web

2.0

in

HE

” R

epo

rt

Conclusions:• “Senior managers finally get the Social Web” • Series of recommendations for further work


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The CloudWeb 2.0 characteristics:

• ‘Network as the platform’• Originally perceived a a

threat to IT Services (Thatcherite out-sourcing)?

• Used to scare senior managers at UCISA 2006

Today:• Becoming accepted• See Sheffield University &

GMail• Use the cloud & save the

planet?• Also see Bath Web Team’s

work (on ‘Eternal Beta’)


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The Student Experience

From the report:• Web 2.0 technologies being deployed across

broad spectrum of university activities• Deployment is not systematic; drive is bottom up• UK is well-positioned• There is no implementation blueprint for Web 2.0

Implications for institutions:• Senior management should now take notice of the

early adopters!• Don’t put unnecessary blocks in place• Time to explore institutional opportunities (new

funding?)• Let’s not forget researchers & staff

What should you do?What should you do?


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Web2MemeMap, Tim O’Reilly, 2005

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Web 2.0

What Is Web 2.0?

Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”

Web

2.0


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Benefits of Web 2.0/Social WebDelivery Mechanisms (“network as platform”):

• Global outreach: maximise impact of and engagement with ideas

• Outsourced services: allowing organisations to focus on their strengths and small institutions to engage on more equal terms

• Exploits infrastructure: the standards (e.g. RSS) & services (Google, Amazon, ..) now in place

User Benefits:• User can create content• Can comment on other’s content• Can engage with others• Users no longer passive consumers of content

Isn’t this an important aspect of what learning & research is about?


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Social Web and Students

Benefits:• Social activities• Informal learning• Accessing formal learning resources in

preferred user environment• Exploiting potential of mobile devices• Building up network of contacts

How:• Using a user’s preferred PLE

Can we regard a student’s social network as a more democratic equivalent of the old school tie (public school) network

Can we regard a student’s social network as a more democratic equivalent of the old school tie (public school) network


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Social Web & Staff/Researchers

Benefits• As for students• Establishing links with new professional

contacts• Maximising impact of new ideas

How:• Using a user’s preferred PRE

Increasingly Web 2.0-savvy staff may be managing their ‘personal brand’, professional impact and engaging in personal identity management

Increasingly Web 2.0-savvy staff may be managing their ‘personal brand’, professional impact and engaging in personal identity management


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Social Web and Librarians / E-Learning Support StaffWhat’s the role of libraries and/or e-learning support staff in a Social Web environment:

• Developing and implementing new media literacy strategies for students

• Professional training & development in new media literacy for staff and researchers

• Ensuring resources can be surfaced in a variety of environments (PLEs and PREs)


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Social Web and IT ServicesWhat’s the role of IT Service departments in a Social Web environment:

• Not to get in the away• Embracing a diversity of solutions & preferred

environments• Providing a safe & reliable infrastructure, which

reflects the risk assessment of the user community

• To be prepared to argue for preferred best practices, but to be willing to give priority to user preferences

• Engage with the users who are happy with the status quo

• Using the Social Web to support departmental aims & objectives


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The Developer’s Blog

Originally at http://in-cider.spaces.live.com/Now at http://ick2.wordpress.com/

Originally at http://in-cider.spaces.live.com/Now at http://ick2.wordpress.com/

In Cider Knowledge Blog

• Mark Sammons, Edinburgh Uni

• Launched in 2004!

• Main focus on Firefox ADM development work

• Other reflections on IT

• Not official!


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The IT Service’s Blog

IT Services blog at Edge Hill University:

• Useful info about IT developments

• Ability to provide comments

• Ease of syndicating content (e.g. to mobile devices)

But:• No longer active

http://blogs.edgehill.ac.uk/techservices/http://blogs.edgehill.ac.uk/techservices/


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Senior ManagersChris Sexton:

• Director at Sheffield Uni & UCISA Chair

• Prolific blogger since 2007

• Hosted on Blogger• Valuable trip reports

(e.g. Educause)• Also uses Twitter• Note recent post on

deployment of Google Mail for students:

“Formally announced the Google mail for students option last night by sending an email to all staff and students. Replies are split almost 50/50. From students saying this is great news, and from staff saying why can't we have it!”

“Formally announced the Google mail for students option last night by sending an email to all staff and students. Replies are split almost 50/50. From students saying this is great news, and from staff saying why can't we have it!”


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Where are the:• Information Officers?• Trainers?• SysAdmins?• Network staff• …Are senior managers blogging

because of others concerns over AUP, precedents, …?

Note see my “Defend this Tory MP (yes, really!)” blog post

Are senior managers blogging because of others concerns over AUP, precedents, …?

Note see my “Defend this Tory MP (yes, really!)” blog post

Who’s Blogging & Who’s Not?Senior Managers:

• David Harrison, Cardiff• Michael Webb, Newport• Graham Hill, Bradford• New director, UCL

In-house (& Twitterer)

In-house (& Twitterer)

Hosted on BloggerHosted on Blogger


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Plants and Resource Investigators

Should everyone blog, tweet, …?


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Resource Investigation

We used to have email & annual conferencesWe now have rich portfolio of tools(blogs, Twitter, wikis, Skype, …) Particular benefits for IT staff – we’re comfortable with IT!

Who else has implemented the services we’re planning?

Did it work? What problems did they have?

What are the users saying about us? Have we done something wrong? How do we respond?


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What About Twitter?

Twitter is part of my portfolio of support, dissemination, user engagement & social) tools

There’s a need to:• Be prepared to

experiment & innovate

• Identify emerging patterns of best practice

• Avoid developing policies too soon

Questions: Multiple Twitter accounts? News dissemination or user engagement? Do you follow back and respond? Should IT Services promote access? Is there a role for Yammer? …

Questions: Multiple Twitter accounts? News dissemination or user engagement? Do you follow back and respond? Should IT Services promote access? Is there a role for Yammer? …


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The Researcher’s Perspective

A repositories report published by UKOLN – but some criticisms from Stephen Downes.Blog post spotted (Technorati search for ‘UKOLN’) and response made (and accepted)


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What Are They Saying About BUCS?

They hate you! (Well one or two people said they did) But it’s now gone quiet.Is monitoring Facebook:

• A sensible approach to gauging user views?

• An intrusion into personal space?

• Neither?• Both?


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IT Services 1.0!

We need to avoid simplistic solutions to the complexities:• Open Standards Fundamentalist: we just need XML• Open Source Fundamentalist: we just need Linux• Ownership Fundamentalist: must own everything• Vendor Fundamentalist: we must use next version of

our enterprise system (and you must fit in with this)• Accessibility Fundamentalist: must do WAI WCAG• User Fundamentalist: must do whatever users want• Legal Fundamentalist: it breaches copyright, …• Perfectionist: It doesn't do everything, so we'll do

nothing• Simplistic Developer: I've developed a perfect solution

– I don't care if it doesn't run in the real world• Web 2.0: It’s new; its cool!

Slide first used at UCISA Management Conf: “So true!”Slide first used at UCISA Management Conf: “So true!”


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IT Services 2.0

IT Services 2.0:• Coined by Mark Salmon• Used in recorded talk at UCISA Conference 2008

• Embraced by David Harrison (Information Services 2.0)

• Opportunity for rethinking role (again!)

Characteristics:• Users come before IT dogma• Services may be in the Cloud • AUP and a flexible AUP process (AUPP)• Willingness to embrace risks


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Deployment StrategiesInterested in using Web 2.0 in your organisation?Worried about corporate inertia, power struggles, etc?There’s a need for a deployment strategy:

• Addressing business needs• Low-hanging fruits• Encouraging the enthusiasts (don’t get in the way)• Gain experience of the browser tools – and see

what you’re missing!• Staff training & development• Address areas you feel comfortable with• Impact analysis and assessment• Risk and opportunity management strategy• Culture of sharing and openness• …


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Risk Management JISC infoNet Risk Management infoKit:

“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”

Examples of people who are likely to be adverse stakeholders:• People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department /

team • People .. required to commit resources to the project • People who fear loss of control over a function or

resources • People who will have to do their job in a different way • People who will have to carry out new or additional

functions • People who will have to use a new technology


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Critical Friends / Friendly Critics

JISC U&I programme is encouraging establishment of “Critical Friends”

See <http://critical-friends.org/>See <http://critical-friends.org/>

Paul Walk (UKOLN) was described as a ‘critical friend’ of JISCSee <http://dev8d.jiscinvolve.org/2009/

02/10/five-minute-interview-paul-walk/>

See <http://dev8d.jiscinvolve.org/2009/02/10/five-minute-interview-paul-walk/>

Critical Friends has a formal definition, providing an informedbut confidential advice and feedback.Friendly critics, however, may give such advice in an open forum

Critical Friends has a formal definition, providing an informedbut confidential advice and feedback.Friendly critics, however, may give such advice in an open forum


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Biases

Subjective factors

Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference

IntendedPurpose

Benefits (various

stakeholdersRisks

(various stakeholders

Missed Opps. (various

stakeholdersCosts


• Sharing experiences

• Learning from successes& failures

• Tackling biases• …

• Critical friends • Application to

existing services

• Application to in-house development

• …

See blog post on Critical Friends, Friendly Critics (and Hostile Opponents!)

See blog post on Critical Friends, Friendly Critics (and Hostile Opponents!)


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Using The Framework

IntendedPurpose

Benefits (various

stakeholdersRisks


Missed Opps. (various

stakeholdersCosts


Community support

Rapid feedback

Justify ROIOrg. brand

Community-building

Low?

Twitter for individuals Organisational Fb Page

Marketing events,…

Large audiences

Ownership, privacy, lock-in

Marketing opportunity

Low?

Critical Friends / Friendly Critics

• Phil Bradley / Brian Kelly blogs

• Email list discussions

Learning• Many blogs• Engaging with a

Twitter community

• Conferences• Papers• …Note personal

biases!

Note personal biases!

Use of approach in two scenarios: use of Twitter & FacebookUse of approach in two scenarios: use of Twitter & Facebook


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The future is exciting - but IT Services 2.0 will need to address the challenges.

Let the debate begin!

Conclusions

Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip

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