a brand usage guide for independent herbalife...

A Brand Usage Guide for Independent Herbalife MembersImportant note:

The following guidelines and policies are some of the things you should

know as you build your Herbalife business.

For a complete set of guidelines and policies, please refer to the

Sales and Marketing Plan and Rules of Conduct for your market.

© 2015 Herbalife. All rights reserved. USA. #921024 ID11460 03/15

Do use assets provided in their entirety, with no alterations.

Dear Independent Herbalife Member,

As a representative of the Herbalife brand, your words, your actions and your appearance have a powerful impact.

As a Member, you have the unique advantage of using the power of our global brand in your marketing efforts.

By following this guide, you will learn how to properly talk about Herbalife and the brand, and develop messaging that clearly,

effectively and consistently communicates the brand.

Guidelines for Proper Use of Logos

Logo Usage

The correct use of logos strengthens the Herbalife brand and helps prevent violation of other companies' trademark rights.

Trademark markings used in this guide are illustrative. Check which markings are correct for your market before referring to or using any brands or graphics in

marketing and promotional materials.

1. Corporate Logo This logo is not to be used by Independent Herbalife Members.

Do not use the corporate logo without the “Independent Herbalife Member” lockup, except on apparel. This is the only exception.

Horizontal Logo Stacked Logo


2. Independent Herbalife Member Logo

The Independent Herbalife Member logo that we provide is the primary means

to communicate your identity as an Independent Herbalife Member to the

public. It consists of three basic elements:

a. The tri-leaf symbol

b. The Herbalife word mark

c. The Independent Herbalife Member text*

Horizontal Logo

Stacked Logo


* Herbalife has discontinued the use of the "Independent Herbalife Distributor" logo.

Use assets with the Independent Herbalife Member logo only.

DON'TSDo not use the logos shown below, as they are discontinued:

The tri-leaf symbol must not be used by itself or separated

from the word "Herbalife."

Registration MarkIn the logo, a marking appears next to the word Herbalife. Most often,

this is a registration mark: ®. Markings let others know that Herbalife protects

its brand, and they establish ownership and significant investment. Remember

that you must always use the correct markings authorized for your market.

To find out what is correct, consult the current product catalog for examples.

®


Required Font

Helvetica Neue:Helvetica Neue is the company’s core brand font.

Optional Font

Consider this information when printing materials:

PANTONE 368 C

Proper Font Usage

Herbalife Green

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

HELVETICA NEUE 55 ROMAN

ARIAL

Color Options

When color is used with the logo, use only the allowed color

graphics below:

These outdated backgrounds are never allowed for use on materials

DO'S


MATERIALS Use the Independent Herbalife Member logo in your promotional materials.


DON'TS

Herbalife Nutrition Branding Concept


Independent Herbalife Member



If the HERBALIFE NUTRITION logo

is used on any material that includes

the Member's contact information,

such as phone number or email

address, the Independent Herbalife

Member text must be included.


Herbalife Nutrition Logo Herbalife Nutrition

Independent Herbalife

Member Logo

Black /

PMS 368

Green

White /

PMS 368

Green

White /

Black

Herbalife is our company name. HERBALIFE NUTRITION explains what we do.

Stacked Logo

Horizontal Logo

Independent Herbalife Member Logo

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NUTRITION FOR A BETTER LIFE

Get your system back on track with Herbalife® Herbal Aloe products for digestive health.

Herbal Aloe is formulated with premium-quality, whole-leaf aloe vera to help support digestive

health. Aloe vera helps to relieve occasional indigestion while also supporting overall intestinal

health and nutrient absorption.

Available in a convenient powder form, an easy-to-prepare concentrate or as a ready-made

drink, Herbal Aloe is the perfect beverage for your healthy, active life. With two delicious

Support your digestive health and start feeling your best today with Herbalife®

Herbal Aloe products!

HERBAL ALOE CONCENTRATE, READY HERBAL ALOE AND HERBAL ALOE POWDER • Soothes the stomach

• Relieves occasional indigestion

• Supports nutrient absorption

• Made from premium-quality, whole-leaf aloe vera

• Free from bitter-tasting aloin

• Original

© 2014 Herbalife. All rights reserved. USA. ID4517 #128155 05/14

To access this and other posters, go to MyHerbalife.com

*Herbal Aloe Concentrate: Contains less than 0.1 ppm aloin as consumed when 3 capfuls are mixed with 4 oz. of water.

Ready Herbal Aloe: Contains less than 0.1 ppm aloin.

MY HEALTHY CHOICE 1

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FOR A HEALTHY LIFE


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FOR A HEALTHY LIFE



1

Independent Herbalife Member LogoAlways include this logo in communication materials.

Approved Subheads for Herbalife Nutrition Use only approved examples of subheads focused on benefits.

POWERS MY ACTIVE LIFE

FOR AN ACTIVE LIFE

FOR MY WELL-BEING

FOR A HEALTHY LIFE

NOT AUTHORIZED AS SUBHEAD: Nutrition for a better life

SUPPORTS MY ACTIVE LIFE

KEEPS ME SATISFIED

MY HEALTHY CHOICE


FOR A HEALTHY LIFE



Examples

Postcards

Tents


Herbalife Nutrition Apparel and Accessories


Casual Apparel and Accessories

Herbalife encourages Members to use and display the Herbalife

trademarks, logos and symbols in your business, provided their use

is in compliance with the rules. Use of Herbalife trademarks, including

logos, is attributable to Herbalife, and the quality of the materials

and the accuracy of the reproduction of the trademarks can affect

their value. Displaying Herbalife marks and designs on poor-quality

materials, or in a sloppy way, can damage the value and affect the

reputation of Herbalife and your Herbalife business, and the operations

of other Members. For this reason, any time that you display Herbalife

marks, logos or other properties, including on the items listed above,

as well as in advertising or marketing materials, you must:

Use high-quality materials (including image files) that are acceptable to industry standards for the kind of item you are branding.

Follow these brand guidelines strictly.

Herbalife Members may not use the Herbalife Nutrition logo without the "Independent Herbalife Member" wording on apparel or promotional accessories when the Member's contact information is included.

Members may sell business tools, such as clothing,

to other Members at a price no greater than the

cost to produce the product being sold.

When making the apparel, Members should ensure to meet industry standards for quality.

Never use the tri-leaf device on sports or fitness apparel or equipment, and on other sports garments, and never use the tri-leaf by itself.


DON'T display the

marks, logos or

designs on items

that are branded

for some other

entity, without

written permission

from Herbalife.

DON'T use or

distribute items that

are damaged, soiled,

defective or for any

other reason would

reflect poorly on

the Herbalife name

and business.

DON'T display

the marks, logos

or designs on or

with items that are

offensive, vulgar or

demeaning to other

persons or brands.

DO'S DON'TS

Examples


DO'S DON'TS

DON'T use discontinued logos.

DON'T use different typefaces.

DON'T use the tri-leaf

symbol on its own.

DON'T use more than one logo.


3. Sports Apparel and AccessoriesOur Herbalife Nutrition or sports logo should always be used for sports

apparel and accessories.

Preferred Branding The tri-leaf symbol may never be used on sports apparel and

sports-related items.

Sports Apparel and Accessories

Approved and Unapproved Use of Logos

Sports bottle

Sports Cap

Soccer Ball

Sports Jersey


OPTIONALPREFERRED DON'TS

Optional Branding

NOTE:

• You may use the Independent Herbalife logo with the tri-leaf in banners and tents at sports events.

The tri-leaf symbol cannot appear on actual sports apparel and accessories.

• Members may sell business tools, such as clothing, to other Members at a price no greater than the

cost to produce the product being sold. When making the apparel, Members should ensure to meet

industry standards for quality.

Herbalife Sports Logo

Herbalife24® Branding


Preferred: Stacked Logo

DON'T use the logo

without the tagline.

The tagline may only

be removed when

the logo appears as

embroidery on apparel.

All Herbalife names, logos and assets

must be used in compliance with

Herbalife Rules and local law.

If the Herbalife24® logo is used on any

material that includes the Member’s

contact information, such as phone

number or email address, the Independent

Herbalife Member logo or Independent

Herbalife Member text must be included.

Healthy, Active Lifestyle and Herbalife24® Branding

Herbalife24® LogoIndependent Herbalife Member Logo

Black /

PMS 368

Green

White /

PMS 368

Green

White

Optional: Horizontal Logo

Stacked Logo

Horizontal Logo


Using the Herbalife24® Promotional Items

Members may use Herbalife24® trademarks and logos without the

"Independent Herbalife Member" wording obtained from Herbalife on

apparel or promotional accessories, unless the Member's contact

information is included.

If the Herbalife24® logo is used on any material that includes the

Member’s contact information, such as phone number or email address,

the Independent Herbalife Member logo or Independent Herbalife

Member text must be included.

Examples Without Contact Information

Use the Herbalife24® logo if you do not include the contact information.

Include Independent Herbalife Member text

if you include your contact information.

Other Examples With Contact Information


555-123-4567

John Smith

Include Herbalife Independent Dist

logo if you include your contact inf

John SmitIndependent Herbalife Member

h

555-123-4567

555-123-4567John Smith

DO'S DON’TS

Keychain example:

Thumbdrive

Cup Pen

T-Shirt


John SmithIndependent Herbalife Member

Your Town Any StreetYour Town, CA 90502t 000 000 0000 f 000 000 0000www.yourwebaddress.com [email protected]

John SmithIndependent Herbalife Member

Your Town Any StreetYour Town, CA 90502t 000 000 0000 f 000 000 0000www.yourwebaddress.com [email protected]

Herbalife24®

Independent Herbalife Member Business Card

DO’S

Herbalife24® Apparel

Safe Space Part of protecting the legal attribution is to ensure that the logo is

seen as separate from other elements.

Embroidery – without tagline Screenprinted – with tagline


NOTE: Members may sell business tools, such as clothing, to other Members at a price no greater than

the cost to produce the product being sold. When making the apparel, Members should ensure

to meet industry standards for quality.


DON'T alter the Herbalife24® logo.

DON'T use unathorized taglines.

DO'S DON'TS

Herbalife SKIN Branding






Silver

PMS 8420

Grey

PMS 430

White

All Herbalife names, logos and assets

must be used in compliance with

Herbalife Rules and local law.

If the Herbalife SKIN logo is used on

any material that includes the Member's

contact information, such as phone

number or email address, the Independent

Herbalife Member logo must be included.

Herbalife SKIN Logos Herbalife SKIN


DON'T remove the

Herbalife logo.

Herbalife SKIN Branding


Stacked Logo

Horizontal Logo

DO'S DON'TS

Herbalife SKIN Apparel

DON'T remove the Herbalife logo. DON'T use unapproved colors.

DON'T display the negative

logo on a light background.

DON'T change the

Herbalife SKIN logo lockup.

Herbalife SKIN Apparel

OVERVIEW

Using Herbalife SKIN products is a beautiful ritual. A true revelation with powerful results that can be experienced time and again. It’s a story told to the rhythm of

each new day, with a promise that stretches across morning, noon and night. One way to convey this is through imagery in the marketing materials. The imagery

should convey a vibrant and uplifting energy and speak to the glow within.

ADVERTISEMENTS FOR DIFFERENT AUDIENCES


Herbalife SKIN Branding Guidelines

DO'S DON'TS

A REVELATION EACH DAY

Don’t change the typeface

or make the copy all caps.

The color is also not the

approved typeface color.

Do use Independent

Herbalife Member logo.

Option of Herbalife SKIN logo

with the phrase "Independent

Herbalife Member."

Don’t change the logo

color to a color that is not

approved for logo usage.

Don’t delete Independent

Herbalife Member logo.

Don’t add a corporate

color bar to Herbalife SKIN

pull-up banner assets.


Herbalife SKIN Branding Guidelines

Business Card Front

DO'S

Advertising Guidelines

Guidelines for Creating Your Own Advertisements

Members may use company or their own materials to advertise and promote Herbalife® products and the business

opportunity. However, these advertisements must comply with all Herbalife rules, which may vary slightly around the

world based on local laws and regulations.

In addition to complying with Herbalife policies, Members must comply with local ordinances, laws or other regulations

that apply when advertising or promoting Herbalife® products or the business opportunity.

Every Independent Herbalife Member must:

Be lawful, truthful and not misleading when sharing a personal success story about our products and business opportunity.

Refer to the product statements made on product labels and in current corporate marketing materials for approved claims.

Refer to the Practical Claims Guide available on MyHerbalife.com for additional information on how to properly share your

personal success stories.

Use the logos provided by the company for Members to use for advertising and promoting in accordance with the current

Rules of Conduct.

Use the required disclaimers when creating advertisements about the products or business opportunity.

The most current disclaimers can be found on MyHerbalife.com.

Remind consumers to consult a physician before making dietary changes.


Advertising the Brand, Products and Business Opportunity


Locations Display SalesPromotions orAdvertising ofProduct Sales

Exterior Signs SamplingBrandedMaterials

Retail Locations No No No No Yes Yes

Temporary Kiosks*, Booths in Malls

and OutletsNo No No No Yes Yes

Swap Meets, Flea Markets, Open-Air Markets,

Street/Vendor CartsNo No No No No No

Members' Private Offices Yes1 Yes No Yes 2 Yes Yes

Doctor's or Other Professional Offices

No Yes No No Yes Yes

Nutrition Clubs (Non-Residential Locations)

Yes1 Yes No Yes 2 Yes Yes

Nutrition Clubs (Home Locations)

Yes1 Yes No No Yes Yes

Service Establishments No Yes No No Yes Yes

Trade Fairs, Athletic and Community Events

Yes No No Yes 3 Yes Yes

*Temporary is defined as occasionally present, not permanent. Permanent locations are not allowed.

1 Not visible from the exterior.

2 Subject to limitations as to content.

3 Allowed for booth identification. Subject to limitations as to content.

Direct Sales Do's and Don'ts

Private Offices, Retail and Service Establishments:


Signs and Public Property:

Remember that Independent Herbalife

Members may not post advertising

materials on public property, such as utility

poles, street lights, traffic lights, parking

meters or traffic signs.

DON'T post advertising

materials on public property.

DO sell products in service

sale establishments via

traditional networking.

DON'T display products

or promotional material in

service sale establishments.

DO use banners and tables

with tablecloths containing

the Herbalife logo and the

phrase "Independent

Herbalife Member".


Private Offices, Retail and Service Establishments:


Internet:

• Personal websites: You can use product images provided

that they are approved for marketing in the country where

you do business and the statements correspond to those

in the product catalog and on the product labels of your

country. All Members who use the Internet to sell products

for delivery in the United States and Canada must do so

exclusively through the GoHerbalife platform.

• Auction sites: The sale of products on auction sites is

prohibited. Sales on auction websites are not consistent

with Herbalife's business model, because this type of sales

weakens the personal relationship between Members and

clients, the Herbalife brand and the image that the company

wants to set for its products.

• Unsolicited email "spam": Sending unsolicited email

(spam) as a means to advertise Herbalife® products

violates the law and Herbalife Rules of Conduct.

• Domain/website registration: Members may maintain a

website to promote their business, Herbalife® products and

their organization. However, Members may not register/

use the word "Herbalife" as part of their URL. Members

may not use the word “Herbalife” in their title tags and

meta tags.


DO use a URL that is appropriate.

DON'T register/use Herbalife as part of your URL.


Many Independent Herbalife Members use social media to create an online community, build new connections and

strengthen existing relationships.


DON'T use Herbalife in your profile name.DO clearly show that you’re a proud

Independent Herbalife Member.

DON'T use unauthorized Herbalife

trademarks or assets, or use other

companies' trademarks, photos or assets.

DON'T make unhealthy or

improper product claims.

DON'T flaunt your income.

DO'S

Clearly show that you’re a proud Independent

Herbalife Member.

Tell the world about your day.

Include necessary disclaimers on your posts.

For tips and guidance, see the Herbalife Social Media Guidelines available on MyHerbalife.com.

DON'TS

Use Herbalife in your account name or use

unauthorized trademarks.

Post content that is offensive or disparaging.

Post so frequently that your content becomes annoying.

Make medical claims.

Advertise prices.

Social Media:

“I drink shakes every

day for proper nutrition,

such as protein, vitamins

and minerals that my

body needs.”

“I drink shakes daily;

since then I have stopped

having problems with my

high blood pressure

and migraines!”

X“Before taking Herbalife,

I had no energy and I had

many health problems.”

X

“Before taking Herbalife®

products, I was always

feeling tired because

I didn’t have time for

proper nutrition.”

Examples:

Product Advertising

When advertising with product claims, it is important to remember that Herbalife® products are not intended to diagnose, treat, cure or

prevent any disease, and should never be represented that way.

• The advertisement should be true and not misleading.

• You may only make approved claims that appear on Herbalife® product labels, catalogs and official materials.

• Only claims specifically approved by Herbalife for each product on its label should be used. See the Guide to Making Claims for more details on MyHerbalife.com.

• Claims about Herbalife® products that may cure a disease or medical problem are strictly prohibited. This includes personal statements about solving a health problem, like diabetes, digestive disorders or curing a medical condition.

• No references are to be made to “prevention,” “improvement”, “cure” or “alleviation” of illnesses.

You should always check the product catalog to see whether the claim you are making needs to be accompanied by the following disclaimer: "These statements have

not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease."


• References to “health” or “improving health” must not be made solely in relation to the products. “Well-being” is a useful alternative.

• The use of statements, such as “recommended by the medical field / authorities,” “healthy,” “rejuvenating,” etc., is not permissible.

• The use of statements, such as "natural," "natural origin," "100% natural," etc., is forbidden.

• You must clearly indicate any required disclaimers.

DON'TSDO'S


Product Claims

Learn how to talk about each of the Herbalife® products confidently. Exaggerating product benefits is unnecessary and against the rules and the law.

Recommend the consumer to consult a doctor before

making changes to his/her diet – especially if the

consumer is under current medical treatment!

Understand and stress that balanced nutrition is key to

overall good health.

Share product “Key Benefits” from current corporate

marketing materials or from product labels when selling

and promoting Herbalife® products.

Include all disclaimers linked to the claims in Herbalife

labels or catalog for the product.

Make any oral or written medical, therapeutic or

curative claims about Herbalife® products.

Misrepresent, in any way, the price, quality,

performance or availability of Herbalife® products.

Describe any Herbalife® product as approved by the Food and Drug Administration.

Note: Countries to localize this page based on local regulation.

Weight-Loss Claims

DON'TSDO'S Include the required disclaimer. All weight-loss claims

and representations, including testimonials, MUST be

accompanied by the required weight-loss disclaimer.

Recommend that customers consult a physician before

making dietary changes.

Stress that a healthy diet and regular exercise are part of a

complete weight-management program. Never claim that

Herbalife® products alone are the reason for weight loss.

Acknowledge that everyone’s body is different, so the rate

of weight loss varies from one person to another.

Suggest that consuming the product is the only

requirement toward weight loss.

Misrepresent or exaggerate your personal experiences

and results.

Imply that Herbalife® products guarantee substantial or

rapid weight loss.

Suggest that consumers use the products in a manner

that is inconsistent with label instructions.

“I was able to lose 5

inches and have no more

health problems.”

“I was able to lose 5

inches and transformed

my body by using the

shakes, changing my diet

and working out.”

“I lost 5 kilograms and

went from a size 12 to a

size 8 using the shakes,

eating a good diet and

adding walks to

my routine.”

X“I lost 5 kilograms and

went from a size 12 to a

size 8 using the shakes,

and amazingly I stopped

all my medications.”

X

All claims should always be accompanied by the appropriate disclaimer. For the United States: "Consumers who use Herbalife® Formula 1 twice per day as part of a

healthy lifestyle can generally expect to lose around 0.5 to 1 pound per week. Participants in a 12-week, single-blind study used Formula 1 twice per day (once as a

meal and once as a snack) with a reduced-calorie diet and a goal of 30 minutes of exercise per day. Participants followed either a high-protein diet or a standard protein

diet. Participants in both groups lost about 8.5 pounds."


Examples:


Yes, you can look and feel better than ever!

Achieve the figure you want and wear the clothes you love once again.

Lose weight with Herbalife® products and regular exercise.

Call:

Name:

(Logo) Independent Herbalife Member

Make your body happy with good nutrition, wellness and vitality.

Improve your nutrition with Herbalife® products.

Call:

Name:


Look radiant and eye-catching!

Herbalife® Outer Nutrition products are your ally.

Call for a personal demonstration.

Call:

Name:


Nutrition products for an active, healthy lifestyle.

If your nutrition is important to you, call now.

Call:

Name:


Examples of Appropriate Phrases to Advertise Products:


Advertising the Business Opportunity

When promoting the business opportunity, including work-from-home opportunities, remember to stress that direct selling is hard work,

and results will vary depending on the time, energy and dedication that goes into the business.

Business Opportunity Claims:

Members are self-employed, independent contractors and may not claim, represent or imply that they are employed by, speak for,

or provide any kind of consulting services to Herbalife or that the Herbalife opportunity is a job.

Lifestyle claims, like those involving cars, homes, vacations, etc., and personal testimonials about earnings or lifestyle are considered

income claims.

DON'TSDO'S

Always be truthful when promoting the Herbalife opportunity.

Be prepared to provide evidence that your testimonial is truthful if

you are asked for the substantiation.

Acknowledge that Herbalife Members are self-employed,

independent contractors.

Acknowledge that results may vary and are dependent upon an

individual’s efforts.

Share your personal, truthful income/lifestyle testimonials.

Include the required income disclaimer with any branded or

unbranded mention or depiction of earnings/lifestyle claims.

Provide a copy of the Statement of Average Gross Compensation.

Give the impression that the business can be operated exclusively

in the home.

Imply that you are employed by Herbalife or that being an

Independent Herbalife Member is a job.

Use words that relate to employment, such as “salary,” “paid

vacations” or “job.”

Speak on behalf of Herbalife.

Promise results or build expectations of a specific income.

Misrepresent any oral, written or visual representations of wealth

or lifestyle.

Misrepresent personal experiences and results.

*All income or lifestyle claims must always be accompanied with the appropriate disclaimer. For the United States: "Income applicable to the individuals (or examples) depicted

and not average. For average financial performance data, see the Statement of Average Gross Compensation paid by Herbalife at Herbalife.com and MyHerbalife.com."


Want to be your own boss?

If you are an entrepreneurial person looking for an opportunity to earn

additional income, this could be your opportunity.

Call:

Name:


Would you like to become an Independent Herbalife Member?

It's a great opportunity to run your own business. Don't let it pass you by!

Contact:

Name:


Start your own independent business.

We invite you to a presentation where you will learn about the Herbalife

mission of helping people improve their lives through better nutrition and a

well-established business opportunity.

Call:

Name:


Looking for a change?

Are you looking for an independent opportunity to earn additional income?

Call:

Name:


Are you interested in an opportunity to develop your own

independent business in your spare time?

You can earn extra income by starting a part-time or full-time business

providing nutrition products and dietary supplements, advice and support.

Contact us at:

Name:


Examples of Text to Advertise the Business Opportunity

Advertising in the Telephone Directory:

Members may list themselves in the telephone directory under the heading “Independent Herbalife Member.” The only information that may follow

is the Member’s name, address, telephone number, fax number, email address or website.


Advertising the Cristiano Ronaldo Sponsorship

Herbalife sponsorship of Cristiano Ronaldo is a huge asset for creating global brand exposure. However, because it is a contractual

relationship, there are specific rules Members must follow when talking about the relationship and depicting Ronaldo in marketing

materials. Failure to adhere to these rules could put Herbalife's relationship with Cristiano Ronaldo in jeopardy. Working within the

guidelines will provide everyone with great opportunities to promote Herbalife and Herbalife® products.

Logos and Images

• Members may use only Cristiano Ronaldo's image in marketing tools made available for download at MyHerbalife.com, offered for

purchase in the company’s current catalog or made available from Member Services upon request.

• Members may use Cristiano Ronaldo marketing assets as provided. These tools may not be edited and altered in any way.

• Members may not create their own brochures, flyers or any other marketing tools using Ronaldo's CR7 logo, images or video or

audio files.

Remember to only use approved materials when promoting the Ronaldo sponsorship. You can download these materials by logging in to

MyHerbalife.com, in the "Business Essentials" section. Note: Countries to localize this based on the location of the assets.


Herbalife provides the Gold Standard in consumer protection.


Gold Standard Guarantees

LOW START-UP COSTS

There are no minimum purchases required and there is a low cost for the

Herbalife Member Pack.

There is no requirement to purchase any sales and business tools to start up or

succeed in your Herbalife Membership.

MONEY-BACK GUARANTEE

There is a fully refundable, 90-day money-back guarantee for the cost of the

Herbalife Member Pack if Membership is canceled for any reason.

There is a 100% refund guarantee on product, plus return shipping costs

for the return of all unsold products purchased in the prior 12 months if

Membership is canceled for any reason.

UP-FRONT BUSINESS OPPORTUNITY INFORMATION

We provide clear, accurate and timely disclosures to prospective

Members regarding potential income in our Statement of Average

Gross Compensation.

WRITTEN ACKNOWLEDGMENT

We require a new Member to acknowledge in writing that they are aware

of each of these Gold Standard Guarantees before their Membership

Application and Agreement is accepted.

STRONG PRODUCT AND BUSINESS OPPORTUNITY

CLAIM GUIDELINES

We clearly define the benefit of each product and appropriate method of use

directly on the product label so the right product is taken the right way to

achieve the best results.

Approved product claims and product information can also be found in

Books 2 and 4 of the Herbalife Member Pack, product brochures, other

official literature and MyHerbalife.com.

We provide realistic expectations of the business opportunity and the effort

required to succeed at all levels.

a brand usage guide for independent herbalife...

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