a bite of hope
DESCRIPTION
TRANSCRIPT
Molly Scott & Campbell Torchin
Summary
• Energy Bar Company– PowerBar, CliffBar,
Luna…• Profit: One-to-One– Fund Haitian
enterprise• A Bite of Hope
Goals• Create a good relationship with an energy
bar company• Fund A Bite of Hope in Haiti (One-to-One)• Educate women on training/business skills• Sell low-priced meal replacement bars• Battle malnutrition in Cap Haitian, Haiti• Create a sustainable organization
Mission Statement
“Our purpose is to provide a nutritious meal replacement bar to the victims of the Haiti
Earthquake. Our bars not only give hope to the hungry, but are distributed to Haitian women who will sell them for a low price. By buying a
bar to give a bar, people will be able to feed the hungry while educating women in business”
Partner
• Partner with a company like PowerBar/CliffBar/ Luna– “We’re passionate about
sports and fitness, health and wellness” -Powerbar
• Use preexisting fame and resources
• Buy a bar to give a bar• Special sector of PowerBar
that donates profits to A Bite of Hope
Customer• First Customer (US)– Everyday protein bar
consumer– Buy a bar to give a
bar• Second Customer
(Haiti)– Malnourished people
with low incomes
1 in 10 Haitian children die of malnutrition or preventable illness before kindergarten.
Product and Service
Haitian meal replacement bar:Chocolate Peanut Butter • Ingredients: • 1 1/3 cup oats • 4 scoops of chocolate protein
powder • 1 cup dry nonfat dry milk • 1/3 cup each: sunflower seeds,
dried cranberry • 5 tablespoons peanut butter • 3/4 cup water • 1 teaspoon vanilla
Marketing• First (US)
– Use preexisting marketing of energy bar company
– Internet– News Station
• Second (Haiti)– Model after Plumpy Nut– Handout Pamphlets – Set up a small shop
around other food suppliers
Closer Look
Educational
Financing: Buy a bar to give a bar
• Start up cost covered by PowerBar– 8% profit from bars goes
towards A Bite of Hope– Estimated started up
cost: $50,000• Building, transportation,
resources, and labor in Haiti
Sustainability
• Funding from energy bar company
• Use women as a foundation- build their skills
• Keep up supplies
Sustainability & Future (cont.)• Maintain relationship
with Cap Haitian, Haiti, and energy bar company
• Spread awareness of health (malnourishment)
• Sell low cost meal replacement bars
• Lower malnutrition
Bibliography• http://www.msnbc.msn.com/id/27826184/ns/world_news-americas/t
/aid-workers-hungry-kids-dying-haiti/#.T5mhB6hH6YI
• http://www.grocerycouponnetwork.com/community/powerbar-coupons-energy-bar-coupons/
• http://www.powerbar.com/about/about.aspx• http://www.nwhcm.org/our-programs/childrens-nutrition• http://www.sciencephoto.com/media/416632/enlarge• http://www.nutriset.fr/en/product-range/nutriset-product-range.html• http://revista-amauta.org/2010/03/haitian-women-mourn-the-dead-r
ecommit-to-the-living/
• http://www.mobileapptesting.com/must-have-money-saving-apps/2011/04/dollar-sign/