The Complete Beginners Guide to: Editorial

Calendars

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What is an Editorial Calendar?

An editorial calendar provides the structure for content to be created in a controlled way as to achieve the best possible results for a company.

Excel

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Excel spreadsheet is one of the most common ways of presenting an editorial calendar. It is clear and easy to interpret into data as well as being easily shared and edited between users.

Edit Flow

Plugins allow you to keep track of content month by month by giving notifications so that you can keep up to date. They are available on most open source content management systems, however they require you to regularly update them.

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Co-Schedule

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Co-Schedule is designed specifically for content marketing and allows you to plan multiple projects on one calendar. It has many advantages including social media software allowing you to send automated posts and increase your traffic. For more information visit Co-schedule

Pros of Editorial Calendars

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Having an editorial calendar presents itself with advantages and disadvantages. Some of the pro’s are:

• Allowing for consistent content movement

• Adding structure so that everything runs smoothly

• Helping keep organised and allow for delegation so that everybody knows their tasks

• Increasing quality content by being prepared and allowing time for more research/ interviews

Cons of Editorial Calendars

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Disadvantages include:

• Being restrictive which could make you miss important trends

• Planning to much in advance could mean company goals and strategies could change in between

• Writing could become dull and uninspiring, decreasing potential

Tips for Success

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• Ask yourself questions in order to concentrate on what to put in your calendar

• Use URLs to archive online content

• Use topic categories too look at the areas you have covered and the ones you haven’t

• List the content format. E.g. blog, podcast, video

• Note where the content will be published. E.g. blog, twitter, emails

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