organize your social media efforts with editorial calendars: a social media week presentation
DESCRIPTION
Mary Fletcher Jones of Fletcher Prince presents tips for organizing your social media efforts with an editorial calendar in this presentation for Social Media Week DC. To view the video of the presentation, skip to the end of this SlideShare presentation. Apologies for thequalitliytTRANSCRIPT
Organize Your Social Media Efforts:
Create an Editorial Calendar
Mary Fletcher Jones@MaryFletchJones
#SMWEdCal
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So, what is it?
• Blog posts
• Twitter updates
• Facebook Pages
• YouTube videos
An editorial calendar is a tool used for planning, scheduling, and managing publication of content across different media
• Podcast episodes
• Email newsletters
• Direct mail campaigns
• Online press releases
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Why do we need it?
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BUT… You can’t plan for everything
• Daily monitoring
• Breaking news and developments
• Crisis response
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Benefits: Why it Pays to Plan
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U.S. Army Example
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Tips: Getting Started
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The Planning Process
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Focus on Goals•Increase sales or donations•Obtain more repeat business•Stand apart from our competitors•Promote our expertise and successes•Launch a new product or service•Persuade people to make a lifestyle change•Win acceptance of a viewpoint•Report developments or innovations•Manage crises or repair reputations•Attract and retain quality employees
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Planning Content for Your Audience
• Informative, relevant, useful, timely
• Original and entertaining/engaging
• The 80/20 formula
• B2C content
• B2B content
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Selecting the right channel
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A planning resource for nonprofits
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Brainstorming content
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Drafting a plan with wall calendars
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An editorial calendarusing Google Calendar
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A basic editorial calendarin Microsoft Word
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Timing is Everything
Frequency Scheduling
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Planning and SchedulingBlog Posts
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Planning and Scheduling Facebook Page Wall Posts
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Planning and SchedulingTwitter Content
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Using HootSuite to Schedule Tweets
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Planning and SchedulingYouTube Content
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For Advanced Users…• Use Google Calendar for group editorial
calendars you can access anywhere
• Customize editorial calendars for different media and channels – blog, Twitter, Facebook
• Create separate editorial calendars for different audiences, programs, or campaigns
Thank you!