a barely adequate guide to influencer marketing
TRANSCRIPT
A barely adequate guide to
INFLUENCER MARKETING
onalytica
(5 steps to se�ing up an influencer marketing strategy*)
* just about
SET CLEAROBJECTIVES1
Map out what you want to achieve (and how to do it).
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LeadG
en
MORE BRANDAWARENESS
?
2 IDENTIFY YOURINFLUENCERS
Influence is contextual. Pick the right people for your goals.
CLOUD COMPUTINGINFLUENCER?
WEIRD TWERKINGINFLUENCER?
X
3 PLAN YOURENGAGEMENT
existing relationship? y/n
send white paper?
do we have a white paper??
best engagement channel?
Work out best practice for dealing with engagement
opportunities ahead of time.
4PREPARE YOURRESOURCES
Quality content goes far, so plan targeted content to
complement your engagement.
5MEASURE WHATYOU DO
Use real metrics to prove what you're doing is working (and
learn from what isn’t).
For a much be�er guide, you can should download our (free) white paper on the subject.
I think so.
