Khng phn no trong xut bn phm ny c php sao chp hay pht hnh di bt k

hnh thc hoc phng tin no m khng c s cho php trc bng vn bn ca n v ch qun

iFAN Club

Chn thnh cm n bc Steve Jobs, Bill Gate cung cp cc cng c cn thit c cun

eBook ny.

Y L CUN TIU S C NHT V NH V STEVE JOBS TRCH LI

TC GI CUN TIU S BN CHY NHT V BELAMIN FRANKLIN V ALBERT

EINSTEIN.

Da trn hn 40 cuc phng vn trc tip Steve Jobs, cng vi mt s bui tr chuyn vi

hn 100 thnh vin gia nh, bn b, cc i tc, i th cnh tranh v cc ng nghip ca Jobs

trong sut hai nm qua, Walter Isaacson vit nn mt cu chuyn m hoc lng ngi v mt

cuc i y p nhng thng trm, v mt c tnh lp d y sc m hoc ca mt doanh nhn sng

to vi kht khao vn ti s hon m, v v cng cuc cch mng ha d di su ngnh cng

nghip: my tnh c nhn, in nh hot ha, m nhc, in thoi, my tnh bng v xut bn in

t.

Trong lc nc M ang tm cch duy tr li th cnh tranh sng ch, Jobs ni ln nh mt

biu tng ti cao cho ti sng ch cng nh c sng to y tnh vn dng. Jobs bit, to nn

mt gi tr ch thc trong th k XXI ny khng c g khc ngoi s kt ni sc sng to vi cng

ngh, ng xy dng nn mt cng ty ni nhng dng chy ca c sng to c kt hp vi s

iu luyn tuyt vi ca k thut.

Mc d Jobs hp tc vi chng ti trong vic cho ra i cun sch ny nhng ng khng

i hi quyn kim sot cng nh hn ch nhng thng tin a ra, thm ch l quyn c c

trc khi cun sch xut bn. ng cng lun khuyn khch ngi thn quen hy ni mt cch

thnh tht. V Jobs lun c x mt cch thng thn, i khi l tn nhn i vi c ng nghip v

i th. H chia s ci nhn chn thc v nhng am m, s hon m, s cu ton, tnh ngh

thut, ni m nh, s kht khe trong cch iu hnh hnh thnh ln phong cch kinh doanh c

o Jobs v kt qu to ra nhng dng sn phm y tnh t ph.

Vi tnh gn d ca mnh, Jobs c th dn p nhng ngi xung quanh khin h ni gin

v tuyt vng. Nhng c tnh v nhng sn phm ca ng th li lin quan mt thit vi nhau,

cng l xu hng m phn mm v phn cng ca Apple hng n, nh l mt phn ca mt th

thng nht. Cu chuyn ca ng l nhng bi hc c tnh truyn b v rn dy v s i mi, vai

tr, ng li lnh o, v cc gi tr.

Walter Isaacson, CEO ca Vin Aspen, tng l ch tch ca Mng tin tc truyn hnh cp

(CNN) v Tng bin tp ca tp ch Time. ng l tc gi ca cun "Einstein: His Life and

Universe'' (Tiu s Einstein: Cuc i v v tr), "Benjamin Franklin: An American Life"

(Benjamin Franklin - mt cuc i M), v "Kissinger: A Biograph" (Tiu s Kissinger) v ng

cng cng vi Evan Thomas vit cun "The Wise Men: Six Friends and the World They Made"

(Tm dch: Su ngi bn v th gii h to nn). Hin ng ang sng cng v Washington,

D.C.

Nhng con ngi c in khng ngh rng h c th thay i th gii l nhng ngi

dm lm n cng.

Ngh khc (Think different) - chin dch thng mi ca Apple, 1997

MC LC

Cc nhn vt

Gii thiu v cun sch

CHNG 1 Thi nin thiu: B b ri v c la chn.

CHNG 2 Cp i khc thng: Hai ngi cng tn Steve

CHNG 3 B gia chng: Bt u v iu chnh

CHNG 4 Atari v n : Thin v ngh thut thit k tr chi

CHNG 5 Apple I: Thnh lp. Khi u. Hot ng

CHNG 6 Apple II: Khi u k nguyn mi

CHNG 7 Chrisann v Lisa: ng y l ngi b b ri.

CHNG 8 Xerox v Lisa: Giao din ngi dng ha

CHNG 9 C phn ha: Ngi n ng ca s giu c v ni ting

CHNG 10 Mac ra i: Mt cuc cch mng v cng ngh

CHNG 11 Bp mo s tht: Nhng nguyn tc khng ging ai ca Jobs

CHNG 12 Thit k: Nh thit k ch thc l ngi hng ti s n gin v tinh t

CHNG 13 Sng to ra Mac: Hnh trnh c tr cng xng ng

CHNG 14 Sculley: Cuc th thch Pepsi

CHNG 15 Bt u: vt lm v tr

CHNG 16 Gates v Jobs: Khi cc qu o giao nhau

CHNG 17 Icarus

CHNG 18 NeXT

CHNG 19 Pixar: im giao thoa gia cng ngh v ngh thut

CHNG 20 Nh bao ngi n ng khc

CHNG 21 Ngi n ng ca gia nh

CHNG 22 Toy story - Cu chuyn chi

CHNG 23 Ln th hai xut hin

CHNG 24 S khi phc - K tht bi cui cng cng thng

CHNG 25 Think Different - Jobs trn cng v l mt iCEO

CHNG 26 Nhng nguyn tc trong thit k

CHNG 27 iMAC

CHNG 28 CEO: vn in khng sau tng y nm

CHNG 29 H thng Apple Stores

CHNG 30 T iTunes n iPod

CHNG 31 iTunes store

CHNG 32 Music Man

CHNG 33 Pixar - Nhng ngi bn v k i u

CHNG 34 Th h Macs u th k XXI

CHNG 35 Vng 1: Memento Mori

CHNG 36 iPhone - S kt hp gia ba dng sn phm mang tnh t ph trong mt thit b

CHNG 37 Vng 2: Bnh ung th ti pht

CHNG 38 iPad - Bc u ca k nguyn hu PC

CHNG 39 Cuc chin mi

CHNG 40 The Cloud, the spaceship v hn na

CHNG 41 Vng 3: Cuc chin tranh ti tranh sng

CHNG 42 S tha k: Thin ng sng ln ca pht minh

CC NHN VT

AL ALCON. K s trng Atari, ngi thit k Pong v thu Jobs.

GIL AMELIO. Tr thnh CEO ca Apple nm 1996, mua NeXT v a Jobs quay li.

BILL ATKINSON. Nhn vin ca Apple thi k mi thnh lp, pht trin ha cho my

Macintosh.

CHRISANN BRENNAN. Bn gi ca Jobs thi trung hc trng Homestead High, m ca

Lisa Brennan-Jobs.

USA BRENNAN-JOBS. Con gi ca Jobs v Chrisann Brennan, sinh nm 1978, l mt nh vn

ang sng New York.

NOLAN BUSHNELL. Ngi sng lp Atari v l biu mu kinh doanh i vi Jobs.

BILL CAMPBELL. Gim c Marketing ca Apple trong thi gian Jobs ti nhim, l thnh vin

trong ban qun tr v c tn nhim khi Jobs tr li nm 1997.

EDWIN CATMULL. Ngi ng sng lp Pixar v sau ny tr thnh gim c Disney.

KOBUN CHINO. Mt Thin s phi To ng tng (Soto) California, thy dy tm linh cho

Jobs.

LEE CLOW. Ph thy qung co to nn chng trnh qung co mang tn 1984 ca Apple

v lm vic vi Jobs trong ba thp nin.

DEBORAH DEBI COLEMAN. Qun l nhm Mac v sau ny tip qun iu hnh sn xut

ca Apple.

TIM COOK. Gim c iu hnh hot ng, mt ngi bnh tnh, im m c Jobs thu nm

1998, tip qun v tr CEO sau Jobs vo thng 8 nm 2011

EDDY CUE. Gim c dch v Internet ti Apple, cnh tay c lc ca Jobs trong vic gii quyt

nhng vn ni b.

ANDREA ANDY CUNNINGHAM. Nh bo ca hng Regis McKenna gip Apple

trong thi k u Macintosh.

MICHAEL EISNER. V gim c iu hnh cng nhc ca Disney, tng c nh mua li

Pixar nhng sau mu thun vi Jobs.

LARRY ELLISON. CEO ca Oracle, bn ca Jobs.

TOMY FADELL. Mt k s phn cng a ra sng kin pht trin iPod nm 2001.

SCOTT FORSTALL. Gim c phm mm cho thit b di ng ca Apple.

ROBERT FRIEDLAND. Sau khi tt nghip i hc Reed, ng lm ch ca mt nng trang trng

to v l mt ngi nghin cu o Pht, ngi c nh hng nht nh ti Jobs, sau ny iu hnh

mt cng ty khai khc m.

JEAN-LOUIS GASSE. Gim c ca Apple Php, tip qun b phn Macintosh khi Jobs ri

i nm 1985.

BILL GATES. Mt doanh nhn thnh t trong lnh vc my tnh, sinh nm 1955.

ANDY HERTFELD. Mt k s phn mm vui tnh, thn thin v l ng s ca Jobs trong nhm

Mac thi k u.

JOANNA HOFFMAN. Thnh vin nhm Mac thi k u, c tinh thn chng i Jobs.

ELIZABETH HOLMES. Bn gi ca Daniel Kottke Reed v l nhn vin ca Apple thi k

u.

ROD HOLT. Mt ngi theo ch ngha Marx c Jobs thu nm 1976 lm k s in t cho

Apple II.

ROBERT IGER. K nhim Eisner tr thnh CEO ca Disney nm 2005

JONATHAN JONY IVE. Gim c thit k ca Apple, va l ng s va l c vn ca Jobs.

ABDULFATTAH JOHN JANDALI. Nghin cu sinh ngi Xy-ri Wisconsin, l cha ca

Jobs v Mona Simpson, sau ny lm qun l thc phm v nc gii kht ti cc sng bc

Boomtown gn Reno.

CLARA HAGOPIAN JOBS. Con gi mt ngi Armenia nhp c, ly Paul Jobs nm 1946. H

nhn Jobs lm con nui t khi mi lt lng nm 1955.

ERIN JOBS. Con th ca Laurene Powel v Steve Jobs.

EVE JOBS. Con t ca Laurene v Steve

PATTY JOBS. c Paul v Clara Jobs nhn nui hai nm sau khi h nhn nui Steve.

PAUL REINHOLD JOBS. Nhn vin lc lng Cnh st bin ngi Wisconsin, cng vi v

Clara nhn Steve lm con nui nm 1955.

REEDS JOBS. Con c ca Steve Jobs v Laurene Powell.

RON JOHNSON. c Jobs thu nm 2000 pht trin h thng ca hng bn l ca Apple.

JEFFREY KATZENBERG. Gim c xng phim ca Disney, ng vi Eisner v t chc

nm 1994 ng sng lp nn hng DreamWorks SKG.

DANIEL KOTTKE. Bn thn nht ca Jobs Reed, cng hnh hng n n , l nhn vin

thi k u ca Apple.

JOHN LASSETER. ng sng lp v gim c sng to Pixar.

DANL LEWIN. Gim c Marketing cng vi Jobs Apple v sau l NeXT.

MIKE MARKKULA. Nh u t ln u tin ca Apple v l ch tch hi ng qun tr, c vai

tr nh l mt ngi cha ca Jobs.

REGIS MCKENNA. Mt chuyn gia qung co, l ngi hng dn Jobs thi k u v tip tc

l mt c vn tin cy.

MIKE MURRAY. Gim c tip th thi k u ca Macintosh.

PAUL OTELLINI. CEO ca Intel, ngi gip chuyn Macintosh sang s dng vi mch ca

Intel nhng khng tham gia vo vic kinh doanh iPhone.

LAURENE POWELL. Mt ngi hiu bit v vui tnh, tt nghip i hc Penn, tng lm cho

hng Goldman Sachs v sau l i hc kinh doanh Stanford, ly Steve Jobs nm 1991.

GEORGE RILEY. Mt ngi Memphis, va l bn va l lut s ca Jobs.

AUTHOR ROCK. Nh u t cng ngh huyn thoi, l thnh vin hi ng qun tr thi k u

ca Apple, ging nh cha ca Jobs.

JONATHAN RUBY RUBINSTEIN. ng nghip vi Jobs NeXT, l k s trng b phn

phn cng ca Apple nm 1997.

MIKE SCOTT. c Markkula a v lm ch tch ca Apple nm 1977 qun l Jobs.

JOHN SCULLEY. Gim c iu hnh ca Pepsi, c Jobs thu lm CEO cho Apple nm

1983, mu thun v sa thi Jobs nm 1985.

JOANNE SCHIEBLE JANDALI SIMPSON. Ngi Wiscosin, l m ca Steve Jobs (ngi

c cho i lm con nui) v Mona Simpson (b t tay nui dy).

MONA SIMPSON. Em gi rut ca Jobs; nm 1986, h mi pht hin ra c mi lin h rut tht

v tr nn thn thit. B vit tiu thuyt da trn nguyn mu ca m mnh, b Joanne

(Anywhere but Here), ca Jobs v con gi Lisa (A Regular Guy), cCia ngi cha Abdulfattah

Jandali (The Lost Father).

ALVY RAY SMITH. Ngi ng sng lp Pixar, tng c mu thun vi Jobs