a guideimages.kw.com/docs/0/0/1/001628/1186593538555_sellers... · 2007. 8. 8. · a guide to...

a guideto selling your home

1801 S. Mopac, Suite 100, Austin, TX 78746512.794.6608

It's all about you

The home selling process

Frequently asked questions

What we do for you

Our 14-point marketing plan

Maximizing your home's value

Why Keller Williams Realty

About The Nelson Project

What our clients say

selling your home



it's all about you

Our real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will wantto tell your friends and associates about it. Maybe that's why over 60% of our businesscomes from repeat customers and referrals.

Good service speaks for itself.

We look forward to the opportunity to earn your business too.



the home selling processThere are a lot of details to be handled when selling a home. It is our job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend repairs or improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeFollow our personalized 14-point marketing plan.

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reportsDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing

Other Ways We Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

How long does it take to sell a home?There is no easy answer some homes sell in a few days, others may take several months. Recognizing thekey factors influencing a sale can give you significant control over market time.

The proper balance of these factors will expedite your sale:

LOCATION COMPETITION

TIMING CONDITION

TERMS PRICE

We will work hard to make the sale of your home as smooth and stress -free as possible!



frequently asked questions

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.There are also small remodeling jobs that will pay off at resale. We can advise you about specificimprovements that will increase your home's marketability and value.

How often will you advertise our property?We don't just list homes; we market them. We will make sure your home is marketed to potentialbuyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan toreach the types of buyers most likely to purchase your home. We know how to maximize the powerof the internet for our clients, while also using traditional methods including realtor networks,brochures, yard signs and direct mail.

Will you be present at all showings?At open houses a member of our team will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with us, we will conduct a comparative market analysis prior torecommending an asking price for your home. We will explain how we arrived at the price, butultimately the decision is up to you. We will offer our professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. We will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?We will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, we will guide you through the entire closing process and ensure everythingproceeds smoothly.



what we do for you

All real estate agents will claim they can sell your house...We promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. We will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. We work hard so our clients can enjoy having their homes soldworry-free and profitably. We would love the opportunity to earn your business.

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®



our 14-step marketing plan

Our 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest periodof time. Each step involves proven techniques that leverage the opportunities to showcase your home to keypeople that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estateagents and investors.

We will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms andclosets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about yourhome.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and addingmultiple photographs and creative descriptions.

7. Create a 360° virtual tour of your home and place it on multiple websites to attract local and out-of-townbuyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information andphotos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.

11. Advertise your home in our real estate magazine and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target our marketing to active buyers and investors in my database that are looking for homes in yourprice range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments fromprospective buyers and agents that have visited your home.



some of the places we advertise for you

www.TheNelsonProject.comwww.KellerWilliams.comwww.AustinHomeSearch.comwww.Realtor.comwww.TourFactory.comwww.Trulia.com

Keller Williams Premier Homes Magazine with monthly 16,000 distributionYard SignJust Listed PostcardsVirtual Tour link email to our full database

http://www.Trulia.com

Genuine TourFactory™ Virtual Tours make it easy forbuyers to contact your Real Estate professional directly.The automated email sent to the homebuyers acknowledgesthat your Real Estate professional has received their messageinstantly, building consumer confidence with every inquiry.

TourFactory™ Virtual Tours empower your Real Estateprofessional to control your homes information and distributeit to the most powerful home searching locations on theInternet.

THE MORE LIKELY YOU’LL SELL YOUR HOME.

of homebuyers begin theirhome search on theinternet.

...........................

...........................

of homebuyers considerthe addition of propertyphotos to an online listingas very important.

more views occur with aVirtual Tour than without.

70% 92% 40%

HomeDebut.com Realtor.com DuPontRegistry.com Yahoo.com...............................................................................................

The more people who see your home,

I will funnel prospective buyers through my Powerline™ system, forcing them to get home information via your audio ad. This eliminates the possibility that a buyer wrongly disqualifies themselves based on the home’s features before I have had the opportunity to work with them.

The moment they call I am notified with their phone number, name and address so I can follow-up while they are interested in your property.

After identifying them, I don’t wait for the buyer to call me; I call them. I then qualify them and “sell” your home. I don’t sit passively by and wait for an offer. This ensures you get the highest possible sales price for your home.

Powerline Listing PresentationThe Concept: How I Will Obtain The Maximum Sales Price For Your Home

At this moment, there is a fixed universe of buyers in our marketplace. When we introduce your home to this universe of buyers, in order to create the best environment for the highest possible offer we must accomplish two goals:

1. We must maximize your homes exposure so that as many potential buyers see it as possible2. I must be able to identify potential buyers that have expressed interest so that I can follow up and sell them

your home

Traditional marketing that most realtors use, the “me-too copy cat” strategy will not achieve either of these goals. Most agents will list your home on the MLS, put a yard sign with a brochure box out front, place a print ad with a text description of your home in a newspaper or magazine and put on an open house.

While these marketing techniques will introduce your home to the universe of potential buyers, without the use of call-capture they are reactive; meaning they require that a prospect call me for me to know they are interested in your home. Worse, in many cases when prospects call on reactive advertisement they get redirected to another listing if they do not make contact with the listing agent immediately. Don’t believe me? Call an office ad on a listing and see what happens.

Reactive marketing does not help me sell your home at the maximum sales price; in fact it puts us in a position of weakness in the negotiation process because I will usually only be working with a single buyer at a time.

Introducing your home to the universe of buyers using the Powerline™ call-capture system allows me to maxi-mize your homes exposure in a proactive manner; I identify the interested prospects, not the other way around. This helps me sell your home at the maximum sales price because I will be selling your home to multiple buyers at the same time.

My Powerline™ service is a selling tool that helps me sell your home for the maximum sales price because it generates more buyer calls. Iit enables prospective buyers to call into a pressure-free audio ad that provides infor-mation 24 hours a day, creating maximum exposure. When the prospective buyers do call, my service captures their phone number, name and address and delivers it to me immediately so I can follow-up. This gives me accountability; this enables me to be proactive and create a situation where I have multiple buyers bidding for your home.

Selling your home at the highest possible price is about maximizing exposure, and just as importantly account-ability. Powerline™ helps me accomplish those goals. Let me demonstrate this to you…



maximizing your home's value

One of the benefits we offer our clients is advice on which remodeling projects bring the greatestadded value at resale. While our years of experience have taught us which improvements arevalued most in this local area, we weigh that against regional and national averages to draw themost accurate, statistically -sound recommendations.

For our region, here's the average return on investment for some common projects:

Bathroom remodelSouth 94.1%

Deck additionSouth 76.1%

Window replacementSouth 79.2%

Attic bedroomSouth 79.9%

Family room additionSouth 77.3%

Roofing replacementSouth 70.4%

Master suite additionSouth 86.7%

Major kitchen remodelSouth 85.1%

Basement remodelSouth 75.6%

Sunroom additionSouth 73.9%

Source: REALTOR magazine, December 2004

Your specific return on investment will depend on the value of your home, value of similarhomes in your neighborhood, the availability and pricing of new homes, and the rate at whichproperty values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

Our goal is to net you the most money possible.

We will help you decide which specific projects will maximize your home's sale price.



why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty.Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to rewardagents for working together - to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting our clients' needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, we look forward to providing you with aphenomenal real estate experience!



The Nelson Project Brief Resume

• Over $42,000,000 of successfully closed real estate transactions• KW Gold Star Producer 2004, 2005 & 2006• KW Silver Star Producer 2003• KW Bronze Star Producer 2002• Top 5 Producer 2004• Top 10% Producer 2004• KW Master Faculty• KW Agent Leadership Council 2004, 2005• eAgent Leadership Council 2004, 2005• eAgent Certification• GRI Certification• Austin Board of Realtors• National Association of Realtors• Members Austin Multiple Listing Service

about us



what our clients say

We have recently sold our home and wanted to pass on the name of our wonderful realtor in case you or someone you know isthinking of buying or selling... Please consider working with The Nelson Project of Keller Williams. We cannot say enough goodthings about Julie and her team. When we decided to begin the process of selling our home, we interviewed other agents andnever felt quite comfortable with them. Julie instantly impressed us with her knowledge and appreciation of Central Austin, herstraight forward approach to the selling process, and her endless patience in answering our numerous questions. In addition,she is intelligent, friendly, extremely competent and detail-oriented. In short, just the kind of person you want on your side duringthe potentially stressful time of buying or selling a home. Please pass on her name to one and all!- Liz & Steve

Julie was personable and technically savvy. She listened and sent us listings that were below our highest price range, which Iappreciated. Other agents seemed to push us into higher prices. We feel we paid a good price and found a great agent!- A. Gentle

While most realtors are trying to be #1, Julie Nelson remembers to put her clients in first place. Not only is she veryprofessional, but she is also a joy to work with. When I wanted to buy, she got me in the right location at the right price. Andwhen I was ready to sell, she sold it within a week!- A. Reichert

The Nelson Project advocates on behalf of their clients and truly understand the market. They have a real talent in presentingall the information in a positive, factual manner that is easy to absorb. They create a partnership with their clients that goesbeyond the real estate transaction, they are a resource for their clients, before and after the sale.- S. Acevedo / J. Osimo

Very easy -going and extremely savvy in her field, Julie was an absolute joy to work with. She always seemed one step ahead inthe process, which was an enormous help for us as first time buyers. Not only did we have a wonderful ally in the most importantdecision we've ever made, but we also gained a friend. She'll be the first call we make when we decide to buy again.- S. Birkenmayer / W. Sklar

Oh yeah, don't worry about us as clients. You will forever be our agent. We think you're an awesome person and an industrybadass! I recommend you to everyone I know. Thanks again!- E. O'Brian

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